Aristotle identified three modes of persuasion: logos, ethos, and pathos. Logos refers to logical argument based on facts and evidence. Ethos involves establishing one's credibility and character. Pathos appeals to the audience's emotions. Examples from speeches and essays demonstrate the effective use of each technique to change perspectives or motivate action. Logos cites precedents and statistics, ethos establishes the author as trustworthy, and pathos uses repetition to emphasize emotional points. Mastering these three modes can improve persuasive rhetoric.