The designer updated their previous logo by adding a moon to keep with the aesthetic themes. They experimented with different colors and hues for the wolf, ultimately choosing black and white with slight opacity for a more natural and professional look. Based on feedback, the designer also made the typography bolder to stand out against the background while retaining the style that worked for the genre and brand elements.

2. I felt as though my previous logo didn’t have a
definite, obvious enough shape to it so I decided to
add a moon to it to keep with the aesthetic and
themes of the existing logo.
I experimented with different colours and
hues to the wolf but in the end decided that
having in black and white and slightly
opaque worked better as it looked more
natural and proffessional.

3. One criticism I got from my old logo design was that the
typography wasn’t very bold and didn't stand out Against the
background, but they did like the style and how it worked
with the genre and the other elements of the logo/brand
Rowan Woolf
Rowan Woolf
After getting my focus groups
opinions I discovered that
the two most popular fonts
were fonts 4 and 5
I decided to go with the
top font as the other one
looks to story book like
and the font doesn’t
merge well with the
background.