LOCATION  BASED ENTERTAINMENT
WHY? ‘ Always on’ Gaming more popular with wider population Mobile games more popular with women Airports, Streets, Festivals, any time you’re waiting, engagement opps Rise of Social networking, increases relevance when your phone alerts you that a second-degree contact is within 50 feet.
Proliferation of WiFi, GPS & WIMAX Not restricted to desktop  Potentially fits into a bigger gaming universe (tamagochi-pc) HOW? Free your playfield and your ass will follow….
BONES IN MOTION A lifestyle platform for mobile communities People are passionate about their active pursuits. They value personal guidance and comparison. Their mobile phones are always with them. BiM extends the mobile phone beyond convenience to that of a motivational companion in fun, fitness, sports, health, and personal safety.
ULOCATE.COM WHERE™  is a mobile app for finding people, places, and things. Uses GPS to enable mobile widgets) such as local search, family/friend finder, maps & directions.
ADIDAS EYE-BALL Built-in motion and sound sensors detect people in the radius, engaging them to interact via games and competitions.  Fans connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams.  They can also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a “cheer the loudest” type contest.
VODAFONE CUBE Custom built, cube-shaped 4x4m interactive display  Users control 3D multiplayer games, video, live on-demand content or interactive product demonstrations with their phones
Players experience background scenarios related to their real location and scan the area for opponents to take on. Location-based scenarios that change with your real location  Multiplayer game: players close to one’s location can be challenged for ultimate fight  Location-based rankings: comparative scores by vicinity  Connect via bluetooth, if you’re losing run away!
Semapedia

LOCATION BASED ENTERTAINMENT

  • 1.
    LOCATION BASEDENTERTAINMENT
  • 2.
    WHY? ‘ Alwayson’ Gaming more popular with wider population Mobile games more popular with women Airports, Streets, Festivals, any time you’re waiting, engagement opps Rise of Social networking, increases relevance when your phone alerts you that a second-degree contact is within 50 feet.
  • 3.
    Proliferation of WiFi,GPS & WIMAX Not restricted to desktop Potentially fits into a bigger gaming universe (tamagochi-pc) HOW? Free your playfield and your ass will follow….
  • 4.
    BONES IN MOTIONA lifestyle platform for mobile communities People are passionate about their active pursuits. They value personal guidance and comparison. Their mobile phones are always with them. BiM extends the mobile phone beyond convenience to that of a motivational companion in fun, fitness, sports, health, and personal safety.
  • 5.
    ULOCATE.COM WHERE™ is a mobile app for finding people, places, and things. Uses GPS to enable mobile widgets) such as local search, family/friend finder, maps & directions.
  • 6.
    ADIDAS EYE-BALL Built-inmotion and sound sensors detect people in the radius, engaging them to interact via games and competitions. Fans connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams. They can also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a “cheer the loudest” type contest.
  • 7.
    VODAFONE CUBE Custombuilt, cube-shaped 4x4m interactive display Users control 3D multiplayer games, video, live on-demand content or interactive product demonstrations with their phones
  • 8.
    Players experience background scenarios relatedto their real location and scan the area for opponents to take on. Location-based scenarios that change with your real location Multiplayer game: players close to one’s location can be challenged for ultimate fight Location-based rankings: comparative scores by vicinity Connect via bluetooth, if you’re losing run away!
  • 9.