Visualisations 2018
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The document outlines various marketing technology categories and the number of companies that operate within each category. Mobile marketing has the most companies at 187, while omnichannel and marketing clouds & hubs have the least at 6 and 28 companies respectively. The other categories listed include conversion optimization, email marketing, commerce, analytics, marketing automation, search, data management, social media, sales technology, customer service, personalization, marketing management and operations, connectors and APIs, influencer marketing, content marketing, and ad tech.
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