Chuck E. Cheese's offers convenient one-stop birthday parties but lacks quality. It has mass appeal for busy parents through interactive games, music, food, and play equipment. However, the technology frequently fails and games are copied. It competes with many other indoor entertainment options for kids. Partnerships with brands like Purell, Dreamworks and Lowes help differentiate it and attract families.

1. ChuckE.Cheese’s
Sara Sigel & Gordon Alemao

2. Chuck E. Cheese
Solution Marketing

3. Solution Marketing Analysis
Completeness
People / Users 4
Process 2
Content / Information 5
Technology: Hardware and software 3
Services and Support 2
Strategy
Differentiated Offering 3
Partners: Tech, Apps, and Content 4
Partner-Friendly Business Model 5

4. People and User Fit 4
Offers convenient, one-stop parties.
Customers not looking for high quality.
Mass appeal to busy parents.

5. Process / Service 2
Food oriented.
Expensive.
Lack of staff training.

6. Content 5
Interactive games.
Music.
Other kids.
Food.
Play equipment.

7. Technology 2
Frequent equipment failures.
Reinvent the wheel with copycat games.

8. Differentiated Offering 3
Crowded space.
Competes with amusement parks, arcades,
free playgrounds, and other indoor playspaces.

9. Partner-Friendly 4/5
Purell / Dreamworks / Lowes
Schools / Teachers / Parents

10. Solution? Party Scene. 28
Kids
Stimuli everywhere!
Adults
It's so easy!

11. Resources
Chuck E Cheese Official Website
About, Promotions, Content, Technology
Blogs, i.e. Insidepizza.blogspot.com
Process, Staff, Service, Support
Yelp.com, Customer Reviews
Cost, Technology, Staff, Process
Competitors' Official Websites
Differentiated Offerings, Cost, Service

12. Sara Sigel
Boston Startup School, Marketing
@SaraSigel
LinkedIn.com/in/SaraSigel
Gordon Alemao
Boston Startup School, Marketing
@GCAlemao
LinkedIn.com/in/GCAlemao