The document discusses how content can go viral, identifying factors like humor, sexuality, shock value, and creativity that may trigger people to share content widely. It also analyzes different types of viral triggers and provides a scale to rate the viral potential of content. The document concludes by defining viral potential as the likelihood of viewers passing on content by posting, emailing, downloading, or linking to it.
The document discusses the changing landscape of digital media and advertising. It notes that new platforms are emerging rapidly but often without long-term strategy. It advocates developing a T-shaped skillset and embracing digital tools to build relationships and share valuable experiences with audiences rather than just sending messages. The key is recognizing that digital is now central to all roles in advertising.
1) Good customer service means anticipating customer needs before issues arise and designing products and services with people in mind.
2) Companies like Amazon, Zappos, and Streetcar do customer service well by making their services intuitive and easy to use from the start, without needing to promote their quality.
3) To improve customer service now and in the future, companies should focus on putting joy into mundane services, seamless integration between online and in-store experiences, and collaborating with creators to offer new services.
Franklin D. Roosevelt believed that advertising has played a key role in raising standards of modern civilization by spreading knowledge of higher standards. Display advertising allows for entertaining and engaging experiences when interactive, timely, and relevant. Effective display ads grab attention through integration with content, rich media, interactivity, and high relevance. Advertisers should utilize contextual and responsive creative content that interacts with consumers on their preferred platforms.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Optimize your website by following tips to help Google understand your content better. Provide descriptive page titles, meta descriptions and images with alt text to improve how your pages appear in search results. Keep your site fresh with updated content like blog posts and product announcements. Refer to Google's Webmaster Academy, SEO starter guide and Webmaster Tools for more optimization help.
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal
Improv is not "stand-up comedy." It is often presented series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit. The activities of design (collaboration, creativity, and design research, for starters) have interesting similarities with improv: All have in-the-moment aspects; we learn upon reflection; there’s enormous unspoken interaction and there is often an "aha" moment. Design and improv also have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity. Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one’s own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation you will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.
The document discusses the changing landscape of digital media and advertising. It notes that new platforms are emerging rapidly but often without long-term strategy. It advocates developing a T-shaped skillset and embracing digital tools to build relationships and share valuable experiences with audiences rather than just sending messages. The key is recognizing that digital is now central to all roles in advertising.
1) Good customer service means anticipating customer needs before issues arise and designing products and services with people in mind.
2) Companies like Amazon, Zappos, and Streetcar do customer service well by making their services intuitive and easy to use from the start, without needing to promote their quality.
3) To improve customer service now and in the future, companies should focus on putting joy into mundane services, seamless integration between online and in-store experiences, and collaborating with creators to offer new services.
Franklin D. Roosevelt believed that advertising has played a key role in raising standards of modern civilization by spreading knowledge of higher standards. Display advertising allows for entertaining and engaging experiences when interactive, timely, and relevant. Effective display ads grab attention through integration with content, rich media, interactivity, and high relevance. Advertisers should utilize contextual and responsive creative content that interacts with consumers on their preferred platforms.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Optimize your website by following tips to help Google understand your content better. Provide descriptive page titles, meta descriptions and images with alt text to improve how your pages appear in search results. Keep your site fresh with updated content like blog posts and product announcements. Refer to Google's Webmaster Academy, SEO starter guide and Webmaster Tools for more optimization help.
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal
Improv is not "stand-up comedy." It is often presented series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit. The activities of design (collaboration, creativity, and design research, for starters) have interesting similarities with improv: All have in-the-moment aspects; we learn upon reflection; there’s enormous unspoken interaction and there is often an "aha" moment. Design and improv also have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity. Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one’s own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation you will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.
Womb Uncomfortably Beautiful In Sing.ComDexian Wang
The document provides a review of the movie "Womb". It summarizes the plot, which involves a woman cloning her deceased lover and raising the clone as her child. It notes the provocative themes of cloning and incest. It praises the performances of Eva Green and Matt Smith in their roles. Overall, it describes the movie as a beautiful but sparse art film that may provoke thoughtful questions about ethics but is not intended for general audiences.
zest your writing: tips to flavor bland writingebasamoht
The document provides tips for improving bland writing by adding action and avoiding wordiness. It recommends:
1) Giving readers action by focusing on action movies which make up over half of the top-grossing films.
2) Eliminating wordy starts and using simple, direct language.
3) Using active voice where the subject performs the action rather than passive voice with unknown actors.
4) Limiting prepositional phrases which can shackle the reader.
It provides an example of a wordy sentence and rewrites it using the suggested tips to make it more concise and engaging.
This document discusses strategies for creating content that spreads naturally online. It argues that content should aim to generate a physical reaction in people by being weird, wonderful, or WTF. Examples are given of viral memes and videos that fit these categories. The document also stresses that content needs to be timely and disruptive to catch people's attention. While viral success can't be guaranteed, focusing content on these principles increases the chances it will spread organically.
The document provides advice on what NOT to do when creating a presentation. It advises against putting all text from your speech on slides, as it will lead to crowded, boring slides. It also warns against grammatical errors, distracting backgrounds, excessive bullet points, hard to read fonts, unnecessary sounds, and using Comic Sans font. The document emphasizes keeping the audience engaged and not overloading them with poorly organized information.
This document advertises the Blu-ray release of Disney's Sleeping Beauty, highlighting its restored picture and expanded bonus features including interactive commentary, games, and tours of the Sleeping Beauty castle and attractions. It promotes exclusive online features through Disney BD Live like watching the movie with friends and sending video messages. The Blu-ray offers the full restored film and additional content not found on previous DVD releases.
that had special meaning for them. purpose in allowing
I brought an onion. hard times in my life.
When I pulled it out of the bag, Now I see that
everyone laughed. But I explained that through all I’ve
an onion represented my year. been through,
Like an onion has many layers, so did I’ve grown closer
my year—there were ups and downs, to Him. And just
times when I felt like crying, and times as chopped onions
of new growth. The onion also reminded are used to flavor
me of how Jesus uses difficulties in our many dishes, I pray
lives to help us grow.
With the move to virtualization and cloud-like IT architectures, we create and destroy computers instantly. The rate of architectural change is so fast, it must be automated to be workable. A new discipline -- dubbed DevOps -- is rising to the challenge. It's a cultural and technological shift in how IT systems are managed from creation to decommissioning. Because it gives development teams far greater control and involvement in operational functions, DevOps is tearing down the walls between development and operations, leading to a more collaborative, automated, agile approach to IT.
In this session, operations expert Jesse Robbins will look at how DevOps promises to change many operations fundamentals as we move to more agile IT atop elastic computing environments.
Speaker - Jesse Robbins, CEO and Co-Founder, Opscode
The document summarizes the movie "Gone" and provides a review. It says the movie is a psychological thriller that fails to deliver thrills or suspense. It has illogical plot points and character decisions. The acting is unable to save the poorly written script. The "biggest scare" is a cat jumping out of a closet. The reviewer recommends skipping this movie.
The document discusses Woof's Life, a company that produces personalized DoggieBandanas and DoggiePatches to help animal shelters raise funds. The products feature adoptable dogs' personalities and interests to promote adoption. They provide shelters recurring revenue and attract adopters. For each bandana sold, Woof's Life donates 1 pound of dog food to shelters. The products are assembled by workers with disabilities, providing jobs. Overall the document promotes Woof's Life products as a fundraising solution for shelters to increase adoption awareness and revenue.
The upcoming Spy Kids: All the Time in the World film will be released in 4D, with an additional sense of smell. Each movie ticket will include an "Aromascope card" with numbers that correspond to different smells released at certain points during the film. The goal is to enhance the viewing experience for the fourth Spy Kids movie. Director Robert Rodriguez is known for embracing innovative presentation techniques, having previously used 3D. The film stars Jessica Alba, Jeremy Piven, and others and will be released in theaters on September 1.
The document provides 7 tips for creating visual presentations: 1) keep messages simple and concise like billboards, 2) use powerful images sparingly, 3) respect typography and font styles, 4) incorporate symbolic elements, 5) showcase information beautifully through diagrams, 6) maintain a clear structure with landmarks, and 7) customize templates to your own style. The tips are accompanied by examples and sources of inspiration.
The document provides 7 tips for creating visual presentations: 1) keep messages simple and concise like billboards, 2) use powerful images sparingly, 3) respect typography and audience needs, 4) incorporate symbolic elements, 5) showcase information beautifully through diagrams, 6) maintain a clear structure with landmarks, and 7) customize templates to your own style. The tips are accompanied by examples and sources of inspiration.
The document summarizes the release of character posters for the upcoming Avengers film. It discusses how individual character posters form pieces of a larger Avengers poster, providing details on Iron Man, Captain America, Thor, Black Widow, and Hawkeye. It expresses excitement for the Hulk poster and notes the film will faithfully adapt the comic book version. The Avengers film is set to open on May 4, 2012.
New Media & Social Technologies 8 Social Networksethansen
This document provides an overview and history of several major social media platforms:
- MySpace started in 2003 and grew rapidly until being acquired by News Corp in 2005 for $580 million. It launched internationally from 2005-2008.
- Facebook allows users to connect with friends and join niche interest groups. It also partners with companies to advertise through sponsored pages and profiles.
- As social media grew, companies started profiling users and targeting ads based on their interests and activities to monetize the platforms. This introduced both opportunities and risks regarding users' privacy and data.
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Lara Wechsler is a photographer based in New York City who has been shooting photography in the city since 1990. She uses a Sigma lens, which allows her to capture detailed photos in low light situations without needing a tripod. The lens features optical image stabilization and special coatings and glass that produce high quality images throughout the zoom range. Wechsler's photos, such as her portrait of a child on a subway platform captured with her Sigma lens, showcase her passion for photography in urban environments.
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessKelsey Ruger
This document discusses the importance of visual and creative thinking in business. It tells the story of Molly Mahoney who feels stuck in her job and lacks creativity. The presentation argues that creativity and imagination are important skills for businesses today in an era of services, information and technology. It provides various techniques for visual thinking and overcoming barriers to thinking differently. The goal is to encourage people to tap into their creative side and believe in themselves.
The document outlines various marketing technology categories and the number of companies that operate within each category. Mobile marketing has the most companies at 187, while omnichannel and marketing clouds & hubs have the least at 6 and 28 companies respectively. The other categories listed include conversion optimization, email marketing, commerce, analytics, marketing automation, search, data management, social media, sales technology, customer service, personalization, marketing management and operations, connectors and APIs, influencer marketing, content marketing, and ad tech.
Womb Uncomfortably Beautiful In Sing.ComDexian Wang
The document provides a review of the movie "Womb". It summarizes the plot, which involves a woman cloning her deceased lover and raising the clone as her child. It notes the provocative themes of cloning and incest. It praises the performances of Eva Green and Matt Smith in their roles. Overall, it describes the movie as a beautiful but sparse art film that may provoke thoughtful questions about ethics but is not intended for general audiences.
zest your writing: tips to flavor bland writingebasamoht
The document provides tips for improving bland writing by adding action and avoiding wordiness. It recommends:
1) Giving readers action by focusing on action movies which make up over half of the top-grossing films.
2) Eliminating wordy starts and using simple, direct language.
3) Using active voice where the subject performs the action rather than passive voice with unknown actors.
4) Limiting prepositional phrases which can shackle the reader.
It provides an example of a wordy sentence and rewrites it using the suggested tips to make it more concise and engaging.
This document discusses strategies for creating content that spreads naturally online. It argues that content should aim to generate a physical reaction in people by being weird, wonderful, or WTF. Examples are given of viral memes and videos that fit these categories. The document also stresses that content needs to be timely and disruptive to catch people's attention. While viral success can't be guaranteed, focusing content on these principles increases the chances it will spread organically.
The document provides advice on what NOT to do when creating a presentation. It advises against putting all text from your speech on slides, as it will lead to crowded, boring slides. It also warns against grammatical errors, distracting backgrounds, excessive bullet points, hard to read fonts, unnecessary sounds, and using Comic Sans font. The document emphasizes keeping the audience engaged and not overloading them with poorly organized information.
This document advertises the Blu-ray release of Disney's Sleeping Beauty, highlighting its restored picture and expanded bonus features including interactive commentary, games, and tours of the Sleeping Beauty castle and attractions. It promotes exclusive online features through Disney BD Live like watching the movie with friends and sending video messages. The Blu-ray offers the full restored film and additional content not found on previous DVD releases.
that had special meaning for them. purpose in allowing
I brought an onion. hard times in my life.
When I pulled it out of the bag, Now I see that
everyone laughed. But I explained that through all I’ve
an onion represented my year. been through,
Like an onion has many layers, so did I’ve grown closer
my year—there were ups and downs, to Him. And just
times when I felt like crying, and times as chopped onions
of new growth. The onion also reminded are used to flavor
me of how Jesus uses difficulties in our many dishes, I pray
lives to help us grow.
With the move to virtualization and cloud-like IT architectures, we create and destroy computers instantly. The rate of architectural change is so fast, it must be automated to be workable. A new discipline -- dubbed DevOps -- is rising to the challenge. It's a cultural and technological shift in how IT systems are managed from creation to decommissioning. Because it gives development teams far greater control and involvement in operational functions, DevOps is tearing down the walls between development and operations, leading to a more collaborative, automated, agile approach to IT.
In this session, operations expert Jesse Robbins will look at how DevOps promises to change many operations fundamentals as we move to more agile IT atop elastic computing environments.
Speaker - Jesse Robbins, CEO and Co-Founder, Opscode
The document summarizes the movie "Gone" and provides a review. It says the movie is a psychological thriller that fails to deliver thrills or suspense. It has illogical plot points and character decisions. The acting is unable to save the poorly written script. The "biggest scare" is a cat jumping out of a closet. The reviewer recommends skipping this movie.
The document discusses Woof's Life, a company that produces personalized DoggieBandanas and DoggiePatches to help animal shelters raise funds. The products feature adoptable dogs' personalities and interests to promote adoption. They provide shelters recurring revenue and attract adopters. For each bandana sold, Woof's Life donates 1 pound of dog food to shelters. The products are assembled by workers with disabilities, providing jobs. Overall the document promotes Woof's Life products as a fundraising solution for shelters to increase adoption awareness and revenue.
The upcoming Spy Kids: All the Time in the World film will be released in 4D, with an additional sense of smell. Each movie ticket will include an "Aromascope card" with numbers that correspond to different smells released at certain points during the film. The goal is to enhance the viewing experience for the fourth Spy Kids movie. Director Robert Rodriguez is known for embracing innovative presentation techniques, having previously used 3D. The film stars Jessica Alba, Jeremy Piven, and others and will be released in theaters on September 1.
The document provides 7 tips for creating visual presentations: 1) keep messages simple and concise like billboards, 2) use powerful images sparingly, 3) respect typography and font styles, 4) incorporate symbolic elements, 5) showcase information beautifully through diagrams, 6) maintain a clear structure with landmarks, and 7) customize templates to your own style. The tips are accompanied by examples and sources of inspiration.
The document provides 7 tips for creating visual presentations: 1) keep messages simple and concise like billboards, 2) use powerful images sparingly, 3) respect typography and audience needs, 4) incorporate symbolic elements, 5) showcase information beautifully through diagrams, 6) maintain a clear structure with landmarks, and 7) customize templates to your own style. The tips are accompanied by examples and sources of inspiration.
The document summarizes the release of character posters for the upcoming Avengers film. It discusses how individual character posters form pieces of a larger Avengers poster, providing details on Iron Man, Captain America, Thor, Black Widow, and Hawkeye. It expresses excitement for the Hulk poster and notes the film will faithfully adapt the comic book version. The Avengers film is set to open on May 4, 2012.
New Media & Social Technologies 8 Social Networksethansen
This document provides an overview and history of several major social media platforms:
- MySpace started in 2003 and grew rapidly until being acquired by News Corp in 2005 for $580 million. It launched internationally from 2005-2008.
- Facebook allows users to connect with friends and join niche interest groups. It also partners with companies to advertise through sponsored pages and profiles.
- As social media grew, companies started profiling users and targeting ads based on their interests and activities to monetize the platforms. This introduced both opportunities and risks regarding users' privacy and data.
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Lara Wechsler is a photographer based in New York City who has been shooting photography in the city since 1990. She uses a Sigma lens, which allows her to capture detailed photos in low light situations without needing a tripod. The lens features optical image stabilization and special coatings and glass that produce high quality images throughout the zoom range. Wechsler's photos, such as her portrait of a child on a subway platform captured with her Sigma lens, showcase her passion for photography in urban environments.
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessKelsey Ruger
This document discusses the importance of visual and creative thinking in business. It tells the story of Molly Mahoney who feels stuck in her job and lacks creativity. The presentation argues that creativity and imagination are important skills for businesses today in an era of services, information and technology. It provides various techniques for visual thinking and overcoming barriers to thinking differently. The goal is to encourage people to tap into their creative side and believe in themselves.
Similar to Agency Republic Learning Lunch Aug 2010 (20)
The document outlines various marketing technology categories and the number of companies that operate within each category. Mobile marketing has the most companies at 187, while omnichannel and marketing clouds & hubs have the least at 6 and 28 companies respectively. The other categories listed include conversion optimization, email marketing, commerce, analytics, marketing automation, search, data management, social media, sales technology, customer service, personalization, marketing management and operations, connectors and APIs, influencer marketing, content marketing, and ad tech.
Assess your clients social business maturity levelTim Sparke
The document provides a questionnaire to assess a client's social business maturity level across six categories: program, leadership/organizational model, processes/policies, education, measurement, and technology. For each category, respondents select the statement that best describes the client's efforts, assigning points of 1-3. The total score determines the client's social business maturity level as novice, intermediate, or advanced.
12 people who have brought the greatest clarity to the field of innovation and their must read books. Based on a great blog post from the Harvard Business Review http://bit.ly/GU7Bnp.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
The document discusses best practices for display advertising on the internet. It recommends taking creative content to consumers where they are already spending time online through rich media formats. Larger banner sizes and interactive elements like video, audio, games and user-generated content can provide richer experiences for users. Advertisers should aim to make their messages contextually relevant and encourage interaction rather than just advertisements. Advanced tracking capabilities allow optimizing messages based on user data and measuring interactions. Synchronized placements across a page can tell a coordinated story through banners.
Social commerce combines ecommerce and social networks, allowing people to buy products where they connect with others online and helping people connect about products where they buy. Some companies like 1-800 Flowers have launched full online stores on Facebook to reach customers already engaging on social media. Open APIs and mobile apps also help connect shopping and social media by enabling product reviews, recommendations from friends, and shared shopping experiences.
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
A talk I gave about the digital landscape, how the media landscape has changed (thanks to Clay Shirky), how it affects us as people and how we can best deal with it all.
TV Online allows users to watch television through their broadband internet connection rather than traditional methods like cable or antennas. It provides more choices of programming, interactivity, tailored content, and localized outside of standard broadcasts. Many companies now offer IPTV services which bring the connected entertainment experience of the internet to televisions through applications. While online TV is currently limited by needing a PC, companies are working to change this and bring the online experience directly to televisions and homes.
This document discusses several location-based entertainment concepts and technologies in 3 or fewer sentences:
Location-based gaming could become more popular as mobile games and social networking increase people's engagement when waiting or near others. Several apps and devices were proposed to integrate people's locations into multiplayer games and activities using Bluetooth, WiFi, GPS and motion/sound sensors to connect users and virtual or real-time content. New formats for interactive public displays and mobile devices aimed to turn real world locations into shared gaming environments.
The document discusses various topics related to teaching others about new technologies. It covers an agenda for a teaching session that includes discussions of internet TV and content creation/sharing tools like YouTube, Flickr, and social networks. It also provides tips for teaching others, such as keeping lessons short and simple, using real-world examples, and finding out students' interests. The document emphasizes teaching others to use new technologies as a way to better understand and explain them to others.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
2. We are living through the disorientation that comes
from including 2 billion new participants in a media
landscape previously operated by a small group of
professionals.
3.
4. Sharing Content
The internet has always encouraged us to
publish and share the good things. The way
& speed by which this happens is changing
5. Understanding people and their
motivations is the key to creating
spreadable content.
Make it easy for people to find your stuff
and make it easy for them to share it.
Talk about it. Pass it on. If the web is a
mass of conversations, then you need to
create stuff that is worth talking about.
People don’t share things to make
brands look cool. They share things to
make themselves look cool.
7. Different forms of sharing
• Sharing Goods - the hardest, if you give
physical goods you no longer have them, you're
deprived of them.
8. Different forms of sharing
• Sharing Goods - the hardest, if you give
physical goods you no longer have them, you're
deprived of them.
• Sharing Services - like helping someone across
the road - you don't lose out on physical stuff
but it's an inconvenience.
9. Different forms of sharing
• Sharing Goods - the hardest, if you give
physical goods you no longer have them, you're
deprived of them.
• Sharing Services - like helping someone across
the road - you don't lose out on physical stuff
but it's an inconvenience.
• Sharing Information - like giving someone
directions - you don't lose stuff, it doesn't take
much time, no inconvenience.
10. Different forms of sharing
• Sharing Goods - the hardest, if you give
physical goods you no longer have them, you're
deprived of them.
• Sharing Services - like helping someone across
the road - you don't lose out on physical stuff
but it's an inconvenience.
• Sharing Information - like giving someone
directions - you don't lose stuff, it doesn't take
much time, no inconvenience.
• We're taught that sharing is good. We get hits
of pleasure when we share things with people.
It's neurological and social. We like to share.
11. "We have a word for not sharing if there’s no
cost to you: that word is ‘spiteful.'" The music
industry is not battling against a generation of
digital criminals, it's fighting a bunch of kids
doing what their parents have been telling them
since they were two - sharing nicely
15. Why else do we share?
• To be the first
• To look good by association
16. Why else do we share?
• To be the first
• To look good by association
• To help people solve problems
17. Why else do we share?
• To be the first
• To look good by association
• To help people solve problems
• To help people find good things
18. Why else do we share?
• To be the first
• To look good by association
• To help people solve problems
• To help people find good things
– filtering the infinite
19. Why else do we share?
• To be the first
• To look good by association
• To help people solve problems
• To help people find good things
– filtering the infinite
• To connect with others
22.
Client:
Campaign:
VIRAL TRIGGERS VIRAL POTENTIAL COMMENTS
An aspect of the video likely to trigger sharing activity! Low Mild High Hit
with example
Funny...ROFL! Humour is notoriously subjective: will your audience be
10
tickled by a banana slip or a nip slip? Satire or farce? Either way, a top‐notch N/A 1 2 3 4 5 6 7 8 9
Durex:
'pay‐off' is a must‐have. “Get It On”
Sexy...HOT! This one's a slippery pole, ranging from amateur booty‐
shaking through celebrity upskirts and full blown sex tapes. Approach with N/A 1 2 3 4 5 6 7 8 9 10
caution: this is hot stuff and if you misjudge your target audience you'll get Agent Provocateur:
your fingers burnt. “Kylie”
Shocking...OMG! As a species we find disturbing content strangely
compelling. This includes physical shock (where we're 'frightened' by an N/A 1 2 3 4 5 6 7 8 9 10
unexpected image) and moral shock (outrage at shocking/scandalous Carlsberg:
behaviour or events). “Carlsberg and Mentos”
Spectacular...AWESOME! Has to be seen to be believed . Large
explosions, freaks of nature and brilliantly done‐visual effects such as stop‐ N/A 1 2 3 4 5 6 7 8 9 10
motion photography sequences. Oren Lavie: “Her Morning
Elegance” music video
Random …WTF!?! Will often involve a verbal, visual, or conceptual non‐ 10
sequitur that is as funny/weird/surprising as it is bewildering. Why is that N/A 1 2 3 4 5 6 7 8 9
Cadbury's:
gorilla playing the drums? I Like Turtles? You bet we do! “Drumming Gorilla”
Original…wow! Something that’s not been seen before – a novel N/A 1 2 3 4 5 6 7 8 9 10
concept or execution that is guaranteed to astonish and surprise Sony Bravia:
“Balls”
Moving...AWWWW! There's more to viral videos than T&A. Sneezing
pandas, laughing babies, or free hugs, these are the videos that melt our N/A 1 2 3 4 5 6 7 8 9 10
hearts. The best ones give us goose bumps, uplift our souls, and renew our Will.I.Am:
faith in humanity. “Obama Song”
Illuminating...COOL! This is one for geeks of all persuasions.
Guaranteed to make your synapses tingle or your money back. Whether it’s an
in‐depth exploration into web 2.0 culture, a demo of Google’s latest tech, or an N/A 1 2 3 4 5 6 7 8 9 10
explanation of atomic physics , this is brain‐food of the highest quality
CERN: “Large Hadron
Collider”
Hyper‐Relevant…thought of U! clips that feel so NOW,
and so YOU, that you HAVE to share them with your friends – before they send N/A 1 2 3 4 5 6 7 8 9 10
them to you! Could be a flash mob at your local station, the latest track by your Film 4:
fave band, or the film you want to see tonight. SlumDog Trailer
12
27. TV Ad on Superbowl Feb 2009
(most watched program in
American television history
with 106.5 million viewers)
Introduced new character, Old
Spice Man
Played by Isaiah Mustafa, a
former NFL wide receiver
with a polished comedic sense
of timing
"The man your man could
smell like"
17
30. "Today could be just like the other 364 days you log
into Twitter, or maybe the Old Spice Man shows up
@Old Spice" on Twitter & Facebook
31. How they got buzz started
As people tweeted questions about
manliness to the Old Spice Man, he
began posting near-real-time video
vignettes responding to the queries
In a two-day blitz, the team produced
more than 180 video "shout-outs“
Key to the effort was the response
to Kevin Rose, the founder of social
network Digg.com. Rose tweeted the
Old Spice Man about his own illness
that day.
21
39. In Two Days
15 Million +
YouTube Views
1/2 Million +
Facebook Fans
68,000 +
Twitter Followers
40. “These tools don't get
socially interesting until
they get technologically
boring. It isn't when the shiny
new tools show up that they
are used to start permeating
society, it's when everyone is
able to take them for
granted...”
Clay Shirky, TED
50. Key Concept
Don’t forget the maniacs
The web is ruled by maniacs
like Perez Hilton, Britney
adorers, Apple fan boys, blog
commenters & animal lovers
Content is more viral if it helps
people fully express their
personality disorders
Couch potatoes don’t matter
on the web, crazy people do
56. Key Concept:
The Bored At Work Network
Millions of bored office workers blog,
Tweet, Facebook, and IM all day
The BWN is bigger than the BBC, CNN
and any other media network
61. 10 tips for Virality
• Be realistic, only a few ads make the big time
62. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
63. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
64. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
65. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
66. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
• Seed widely: The more broadly seeded a campaign is, the more
people it will reach, irrespective of the pass-along rate.
67. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
• Seed widely: The more broadly seeded a campaign is, the more
people it will reach, irrespective of the pass-along rate.
• Seed well: Different media placement strategies may well be
required based on the nature of the target audience.
68. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
• Seed widely: The more broadly seeded a campaign is, the more
people it will reach, irrespective of the pass-along rate.
• Seed well: Different media placement strategies may well be
required based on the nature of the target audience.
• Make the ad easy to find – use simple naming, and consider paid
video search
69. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
• Seed widely: The more broadly seeded a campaign is, the more
people it will reach, irrespective of the pass-along rate.
• Seed well: Different media placement strategies may well be
required based on the nature of the target audience.
• Make the ad easy to find – use simple naming, and consider paid
video search
• Integrate across media
70. 10 tips for Virality
• Be realistic, only a few ads make the big time
• Creativity rules: a distinctive and engaging ad is a necessity
• Don’t forget, an ad must leave some impression related to the
brand in order to be effective
• Consider using celebrities
• Consider an idea’s campaign potential; is it more than a one off?
• Seed widely: The more broadly seeded a campaign is, the more
people it will reach, irrespective of the pass-along rate.
• Seed well: Different media placement strategies may well be
required based on the nature of the target audience.
• Make the ad easy to find – use simple naming, and consider paid
video search
• Integrate across media
• Cross your fingers!
So when Napster came along and changed music sharing from a Sharing Goods process to a Sharing Information process we didn't all suddenly develop criminal tendencies. It's just that sharing, which we're inclined to do, suddenly became way more convenient.
How will sharing this... strengthen my bond with the other members of this network?
How will sharing this... define our collective identity, helping us to identify who's in and who's out?
How will sharing this... give me status within this network?
redefining art
and how they get told
get other people to tell stories for you
http://campfirenyc.com/news/2009/09/campfire-wins-four-iab-mixx-awards-for-work-on-hbos-true-blood/Campfire used a rich transmedia approach for True Blood‘s marketing launch well in advance of the show’s debut. The company began by sending anonymous mailers with cryptic puzzles to well-known bloggers and horror and vampire superfans, many of whom shared the secretive packages with their readers.
Once decoded, the puzzles led bloggers to a secret vampire-only website containing stories and videos rich in the vampire mythology of the show. Early readers engaged deeply in the vampire lore, interacting with the community of “out of the coffin” vampires.
Marla Aaron of the IAB asserted that Campfire “enabled a deeper engagement with the show from the outset and built an early and loyal audience among a harder to reach and more sophisticated audience segment.”
Campfire also sparked interest in the show by seeding vampire content and the True Blood brand in unexpected places. Tru Blood branded delivery trucks were sent to various cities and bottles of Tru Blood were placed in stores. A vampire rights debate was orchestrated on BloodCopy, one of the campaign’s key blogs, and a comic book was released in partnership with Top Cow presenting further backstory.