12 people who have brought the greatest clarity to the field of innovation and their must read books. Based on a great blog post from the Harvard Business Review http://bit.ly/GU7Bnp.
This talk was delivered on 15th September (Engineers Day) at BML Munjal University. It covers differences between invention, innovation, entrepreneurship, and startup. It discussed innovation landscape, types of innovation, and three important types of innovation in today's world. Innovator's method and innovators skills are also provided.
In Entrepreneurship section, who are entrepreneurs, types of entrepreneurs, entrepreneurial mindset and effectual thinking are discussed. Future of organization is discussed briefly along with why its necessary to learn entrepreneurship. Idea to launch (#flow_with_ramesh), why startup fails (#flow_with_ramesh), are you a startup kid? (#flow_with_ramesh) And challenges of entrepreneurship are discussed. In the end, what three interesting things you can do from learning, mentors, and work is discussed. Lastly, I describe my experiences with innovation and entrepreneurship is discussed.
Topic 3 Developing Entrepreneurial Creativity And Innovationguest81462b
This document discusses developing entrepreneurial creativity and innovation. It defines creativity as unique and novel responses to problems and opportunities. The process of creativity involves knowledge accumulation, incubation, generating ideas, and evaluation/implementation. Barriers to creativity include personal beliefs, fear of criticism, and stress. Innovation is finding new or better goods/services, and types include invention, extension, duplication, and synthesis. Sources of innovation come from unexpected events, new knowledge, demographic changes, and process needs. Barriers to innovation exist at both the organizational and individual level. Creativity and innovation are important for entrepreneurs to ensure survival, explore new markets, and exploit resources. Strategies to encourage them include recognizing ability, changing perceptions, changing culture, and
A brief introduction to the Entrepreneurial Mindset and how it is different from the traditional mindset taught to students of traditional business or management programs. I deliver regular courses based on these concepts, and regularly help aspiring and experienced entrepreneurs to put these principles to use in the process of creating new ventures.
Creativity and innovation in entrepreneurshipKunal Singh
Creativity involves generating new ideas, innovation is implementing those ideas, and entrepreneurship combines both. Creativity thrives on flexibility, originality, and idea generation. The innovation process takes creativity further by developing ideas into useful new products, services, and processes. Entrepreneurs play a key role in innovation by recognizing opportunities, mobilizing resources, and commercializing new ideas to create value for customers and economic growth.
Idea Generation Process for Startup Businessestomiero
The document discusses various aspects of developing a new business or product idea including opportunity identification, team building, resources, and idea generation. Some key points discussed are:
- It is important to identify opportunities that provide significant added value rather than just pursuing any good idea.
- Building a strong founding team is critical and one of the biggest challenges as the entrepreneur must play the role of both player and coach.
- Resources like funding, assets, and business plans are needed but "thinking money first is a big mistake"; the focus should be on having a solid opportunity and team first.
- When developing a new product or business idea, it is best to think big enough to have the potential for significant growth and
This talk was delivered on 15th September (Engineers Day) at BML Munjal University. It covers differences between invention, innovation, entrepreneurship, and startup. It discussed innovation landscape, types of innovation, and three important types of innovation in today's world. Innovator's method and innovators skills are also provided.
In Entrepreneurship section, who are entrepreneurs, types of entrepreneurs, entrepreneurial mindset and effectual thinking are discussed. Future of organization is discussed briefly along with why its necessary to learn entrepreneurship. Idea to launch (#flow_with_ramesh), why startup fails (#flow_with_ramesh), are you a startup kid? (#flow_with_ramesh) And challenges of entrepreneurship are discussed. In the end, what three interesting things you can do from learning, mentors, and work is discussed. Lastly, I describe my experiences with innovation and entrepreneurship is discussed.
Topic 3 Developing Entrepreneurial Creativity And Innovationguest81462b
This document discusses developing entrepreneurial creativity and innovation. It defines creativity as unique and novel responses to problems and opportunities. The process of creativity involves knowledge accumulation, incubation, generating ideas, and evaluation/implementation. Barriers to creativity include personal beliefs, fear of criticism, and stress. Innovation is finding new or better goods/services, and types include invention, extension, duplication, and synthesis. Sources of innovation come from unexpected events, new knowledge, demographic changes, and process needs. Barriers to innovation exist at both the organizational and individual level. Creativity and innovation are important for entrepreneurs to ensure survival, explore new markets, and exploit resources. Strategies to encourage them include recognizing ability, changing perceptions, changing culture, and
A brief introduction to the Entrepreneurial Mindset and how it is different from the traditional mindset taught to students of traditional business or management programs. I deliver regular courses based on these concepts, and regularly help aspiring and experienced entrepreneurs to put these principles to use in the process of creating new ventures.
Creativity and innovation in entrepreneurshipKunal Singh
Creativity involves generating new ideas, innovation is implementing those ideas, and entrepreneurship combines both. Creativity thrives on flexibility, originality, and idea generation. The innovation process takes creativity further by developing ideas into useful new products, services, and processes. Entrepreneurs play a key role in innovation by recognizing opportunities, mobilizing resources, and commercializing new ideas to create value for customers and economic growth.
Idea Generation Process for Startup Businessestomiero
The document discusses various aspects of developing a new business or product idea including opportunity identification, team building, resources, and idea generation. Some key points discussed are:
- It is important to identify opportunities that provide significant added value rather than just pursuing any good idea.
- Building a strong founding team is critical and one of the biggest challenges as the entrepreneur must play the role of both player and coach.
- Resources like funding, assets, and business plans are needed but "thinking money first is a big mistake"; the focus should be on having a solid opportunity and team first.
- When developing a new product or business idea, it is best to think big enough to have the potential for significant growth and
Techniques for Generating Business Ideas for GrowthKen Barnes, DBA
This document discusses various methods for generating business ideas, including brainstorming, focus groups, research, customer advisory boards, bouncing ideas off family and friends, and personal illumination. It emphasizes that ideas are important for business as they can lead to wealth creation, growth, innovation, and competitiveness. Effective idea generation requires industry knowledge, identifying opportunities, being open yet grounded, and using both formal and informal techniques to conceive new thoughts and concepts.
Presentation for HEA-funded workshop 'Effectual thinking in entrepreneurship education'
The workshop disseminated findings and the learning smartphone app for promoting effectual enterprise learning. Participants explored about how to incorporate more effectual approaches into teaching entrepreneurship and enterprise.
This presentation forms part of a blog post which can be accessed via: http://bit.ly/1aIAyaW
For further details of HEA Social Sciences work relating to active and experiential learning please see: http://bit.ly/17NwgKX
The document discusses entrepreneurship and innovation. It defines entrepreneurs as risk-takers who identify opportunities, take action to exploit opportunities, and establish competitive advantages. Entrepreneurs invent new products/services, spot gaps in markets, and improve existing entities. Innovation is creating commercial products from inventions or bringing new inventions into use. Most innovations are incremental improvements, while radical innovations provide technological breakthroughs. Entrepreneurs integrate knowledge and resources to commercialize inventions, and sometimes acquire other companies to rapidly expand product lines and revenues, though acquisitions risk reducing internal innovation. The document uses Henry Royce and the founding of Rolls-Royce as an example of entrepreneurship and innovation.
This document discusses various aspects of entrepreneurship, including the risks and rewards of owning a business, different types of business models like starting your own business, purchasing an existing business, or buying a franchise. It also covers idea generation methods, assessing the feasibility of business ideas, and available resources for small business owners, such as government agencies like the Small Business Administration.
Creativity and innovation in marketing involves coming up with new ideas and implementing them. Elements of creativity include advertising, public relations, and sales promotions. Effective creativity in these areas connects with the target audience, communicates benefits, and persuades people. It uses techniques like surprise, interesting information, and highlighting benefits. Creativity can build brand values by reinforcing feelings and creating new attitudes. The process of innovation involves generating ideas, screening them, testing feasibility, implementing ideas, and commercializing new products or services. Innovation is important for companies to improve, enter new markets, and adapt to changes.
There are four main sources of business ideas according to research: spotting trends and anticipating their impact, identifying market niches, copying successful ideas from other countries, and taking a scientific approach to inventing new products. Another approach is franchising, where a business purchases the right to sell an established brand's products or services. Franchising offers benefits like lower risk and startup costs compared to independent businesses, but also drawbacks like high initial and ongoing costs and less freedom to operate independently of the franchisor.
Intrapreneurship involves practicing entrepreneurship within an established organization. An intrapreneur takes responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. While intrapreneurs act independently, their success also depends on support from organizational systems, project teams, and a conducive external environment. Intrapreneurs challenge the status quo from within by finding and exploiting opportunities using the organization's existing resources.
Intrapreneur is a person who helps entrepreneur in business activities.He is a person who is very innovative and creative in the business field .After getting experience he can become entrepreneur
Creativity and innovation ( keys to entrepreneurial success) Sara Elhadidy
The document discusses creativity and innovation in small businesses. It defines creativity as developing new ideas and looking at problems in new ways, while innovation is applying creative solutions. Six enablers of small business innovation are identified as passion, customer connection, agility, experimentation, limited resources, and collaboration. Innovations can be reactive, proactive, revolutionary, or evolutionary. The creative process involves seven steps - preparation, investigation, transformation, incubation, illumination, verification, and implementation. Various techniques for enhancing individual and organizational creativity are also provided.
The document provides an overview of entrepreneurship, idea generation, and evaluating business opportunities. It discusses the difference between invention and innovation, with invention being the creation of new products/processes and innovation being transforming ideas into useful applications. It outlines several types and sources of innovation opportunities. Methods for idea generation like SCAMPER are presented, along with principles for successful innovation. The document concludes by discussing how to screen ideas and business opportunities by asking questions about solving customer problems, business models, market size, uniqueness, and competitive defenses.
The document provides an overview of three topics related to entrepreneurship:
1) An introduction to entrepreneurship, discussing concepts like what entrepreneurship involves and who entrepreneurs are.
2) Identifying entrepreneurial characteristics, such as initiative, risk-taking, and creativity.
3) Developing entrepreneurial creativity and innovation, including generating creative ideas, overcoming barriers to creativity, and strategies to encourage innovation.
This document summarizes and reviews literature on intrapreneurship and corporate entrepreneurship. It begins with defining intrapreneurship as developing new opportunities within existing large organizations similarly to entrepreneurship. It then reviews the history and evolution of the concept, including who coined the term "intrapreneur." The document discusses models for successful corporate entrepreneurship and provides examples of pioneers of intrapreneurship like those who developed Post-It notes, Sony PlayStation, and the Java programming language. It concludes with the objectives and methodology of the study.
The document identifies various methods for recognizing business opportunities, generating new ideas through creative thinking, and evaluating the feasibility of potential business opportunities. Sources of opportunities include problems, changes, new discoveries, and existing products/services. Creative thinking techniques involve challenging assumptions, thinking backward, being flexible, postponing judgment, using visual maps, and brainstorming alone or in groups. Opportunities can be pursued by starting a new business, buying an existing business, purchasing a franchise, or becoming an inventor. Feasibility is assessed through cost/benefit analysis, opportunity cost analysis, and SWOT analysis.
Intrapreneur is short for intracorporate entrepreneur, i.e. one who undertakes. The presentation contains WORK STRATEGIES THAT WORK. For people who don’t let bureaucratic barriers stop them from driving constructive change. Adapted from Deloitte Insights’ „Intrapreneurship in Government“.
Idea generation is a challenging but rewarding process that involves assembling information, analyzing problems, and conceptualizing potential solutions through verbal or visual concepts. The idea often emerges from intuition rather than a defined process. Ideas can be shaped through chance encounters that provide unexpected inspiration, analyzing competitors' advertising approaches, or through brainstorming sessions.
This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).
Creativity management is really about managing the creative diversity in your organization. Maximize your creative diversity and you maximize your organization's ability to solve a wide range of problems - but watch out for the spin-off problems this creates!
Innovation Management for Organizational setupRAVISHANKARRAI4
The document discusses the key differences between innovation and invention. Invention is the creation of a new product or process through a novel idea, while innovation is the process of improving an existing product or service. Successful innovation in companies relies on systematically collecting new ideas, employee creativity, managing risks, collaborating externally, and continuing employee education. The document also examines different types of innovations and characteristics of innovative companies. Open innovation is presented as an alternative to closed innovation, where companies use both internal and external ideas and channels to bring innovations to market.
It is quite important to think outside the box to find out solutions and alternative ways to our daily problems inside our company.
It is a well-known popular metaphor when facing creativity and its main aspects.
But recent and major worldwide problems (the financial crisis, climate change, etc) have been requiring from us, new ideas and approaches to overcome them as a whole.
And doing that requires more than a just “thinking-outside-the-box”. We must go further to find reliable solutions. The great idea is to go beyond looking for new aspects in other companies and environments.
Our presentation is aiming to point out some aspects of the business theory “thinking-outside-the building” and how could a leader learn new ways of thinking and developing innovation inside his business environment.
Techniques for Generating Business Ideas for GrowthKen Barnes, DBA
This document discusses various methods for generating business ideas, including brainstorming, focus groups, research, customer advisory boards, bouncing ideas off family and friends, and personal illumination. It emphasizes that ideas are important for business as they can lead to wealth creation, growth, innovation, and competitiveness. Effective idea generation requires industry knowledge, identifying opportunities, being open yet grounded, and using both formal and informal techniques to conceive new thoughts and concepts.
Presentation for HEA-funded workshop 'Effectual thinking in entrepreneurship education'
The workshop disseminated findings and the learning smartphone app for promoting effectual enterprise learning. Participants explored about how to incorporate more effectual approaches into teaching entrepreneurship and enterprise.
This presentation forms part of a blog post which can be accessed via: http://bit.ly/1aIAyaW
For further details of HEA Social Sciences work relating to active and experiential learning please see: http://bit.ly/17NwgKX
The document discusses entrepreneurship and innovation. It defines entrepreneurs as risk-takers who identify opportunities, take action to exploit opportunities, and establish competitive advantages. Entrepreneurs invent new products/services, spot gaps in markets, and improve existing entities. Innovation is creating commercial products from inventions or bringing new inventions into use. Most innovations are incremental improvements, while radical innovations provide technological breakthroughs. Entrepreneurs integrate knowledge and resources to commercialize inventions, and sometimes acquire other companies to rapidly expand product lines and revenues, though acquisitions risk reducing internal innovation. The document uses Henry Royce and the founding of Rolls-Royce as an example of entrepreneurship and innovation.
This document discusses various aspects of entrepreneurship, including the risks and rewards of owning a business, different types of business models like starting your own business, purchasing an existing business, or buying a franchise. It also covers idea generation methods, assessing the feasibility of business ideas, and available resources for small business owners, such as government agencies like the Small Business Administration.
Creativity and innovation in marketing involves coming up with new ideas and implementing them. Elements of creativity include advertising, public relations, and sales promotions. Effective creativity in these areas connects with the target audience, communicates benefits, and persuades people. It uses techniques like surprise, interesting information, and highlighting benefits. Creativity can build brand values by reinforcing feelings and creating new attitudes. The process of innovation involves generating ideas, screening them, testing feasibility, implementing ideas, and commercializing new products or services. Innovation is important for companies to improve, enter new markets, and adapt to changes.
There are four main sources of business ideas according to research: spotting trends and anticipating their impact, identifying market niches, copying successful ideas from other countries, and taking a scientific approach to inventing new products. Another approach is franchising, where a business purchases the right to sell an established brand's products or services. Franchising offers benefits like lower risk and startup costs compared to independent businesses, but also drawbacks like high initial and ongoing costs and less freedom to operate independently of the franchisor.
Intrapreneurship involves practicing entrepreneurship within an established organization. An intrapreneur takes responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. While intrapreneurs act independently, their success also depends on support from organizational systems, project teams, and a conducive external environment. Intrapreneurs challenge the status quo from within by finding and exploiting opportunities using the organization's existing resources.
Intrapreneur is a person who helps entrepreneur in business activities.He is a person who is very innovative and creative in the business field .After getting experience he can become entrepreneur
Creativity and innovation ( keys to entrepreneurial success) Sara Elhadidy
The document discusses creativity and innovation in small businesses. It defines creativity as developing new ideas and looking at problems in new ways, while innovation is applying creative solutions. Six enablers of small business innovation are identified as passion, customer connection, agility, experimentation, limited resources, and collaboration. Innovations can be reactive, proactive, revolutionary, or evolutionary. The creative process involves seven steps - preparation, investigation, transformation, incubation, illumination, verification, and implementation. Various techniques for enhancing individual and organizational creativity are also provided.
The document provides an overview of entrepreneurship, idea generation, and evaluating business opportunities. It discusses the difference between invention and innovation, with invention being the creation of new products/processes and innovation being transforming ideas into useful applications. It outlines several types and sources of innovation opportunities. Methods for idea generation like SCAMPER are presented, along with principles for successful innovation. The document concludes by discussing how to screen ideas and business opportunities by asking questions about solving customer problems, business models, market size, uniqueness, and competitive defenses.
The document provides an overview of three topics related to entrepreneurship:
1) An introduction to entrepreneurship, discussing concepts like what entrepreneurship involves and who entrepreneurs are.
2) Identifying entrepreneurial characteristics, such as initiative, risk-taking, and creativity.
3) Developing entrepreneurial creativity and innovation, including generating creative ideas, overcoming barriers to creativity, and strategies to encourage innovation.
This document summarizes and reviews literature on intrapreneurship and corporate entrepreneurship. It begins with defining intrapreneurship as developing new opportunities within existing large organizations similarly to entrepreneurship. It then reviews the history and evolution of the concept, including who coined the term "intrapreneur." The document discusses models for successful corporate entrepreneurship and provides examples of pioneers of intrapreneurship like those who developed Post-It notes, Sony PlayStation, and the Java programming language. It concludes with the objectives and methodology of the study.
The document identifies various methods for recognizing business opportunities, generating new ideas through creative thinking, and evaluating the feasibility of potential business opportunities. Sources of opportunities include problems, changes, new discoveries, and existing products/services. Creative thinking techniques involve challenging assumptions, thinking backward, being flexible, postponing judgment, using visual maps, and brainstorming alone or in groups. Opportunities can be pursued by starting a new business, buying an existing business, purchasing a franchise, or becoming an inventor. Feasibility is assessed through cost/benefit analysis, opportunity cost analysis, and SWOT analysis.
Intrapreneur is short for intracorporate entrepreneur, i.e. one who undertakes. The presentation contains WORK STRATEGIES THAT WORK. For people who don’t let bureaucratic barriers stop them from driving constructive change. Adapted from Deloitte Insights’ „Intrapreneurship in Government“.
Idea generation is a challenging but rewarding process that involves assembling information, analyzing problems, and conceptualizing potential solutions through verbal or visual concepts. The idea often emerges from intuition rather than a defined process. Ideas can be shaped through chance encounters that provide unexpected inspiration, analyzing competitors' advertising approaches, or through brainstorming sessions.
This is the second of three presentations delivered at an innovation workshop for the Greater Tygerberg Partnership, a non-profit organisation facilitating socio-economic growth in the northern region of Cape Town, in July 2016. This particular deck looked at four innovation theories and methodologies. Like many of my presentations it requires a talking head in front to fully explain. Hopefully, when viewed with the accompanying deck on innovation tools and processes, a viewer will be ale to discern the main themes and points of the workshop. (The third deck in the workshop was just an introduction to the workshop).
Creativity management is really about managing the creative diversity in your organization. Maximize your creative diversity and you maximize your organization's ability to solve a wide range of problems - but watch out for the spin-off problems this creates!
Innovation Management for Organizational setupRAVISHANKARRAI4
The document discusses the key differences between innovation and invention. Invention is the creation of a new product or process through a novel idea, while innovation is the process of improving an existing product or service. Successful innovation in companies relies on systematically collecting new ideas, employee creativity, managing risks, collaborating externally, and continuing employee education. The document also examines different types of innovations and characteristics of innovative companies. Open innovation is presented as an alternative to closed innovation, where companies use both internal and external ideas and channels to bring innovations to market.
It is quite important to think outside the box to find out solutions and alternative ways to our daily problems inside our company.
It is a well-known popular metaphor when facing creativity and its main aspects.
But recent and major worldwide problems (the financial crisis, climate change, etc) have been requiring from us, new ideas and approaches to overcome them as a whole.
And doing that requires more than a just “thinking-outside-the-box”. We must go further to find reliable solutions. The great idea is to go beyond looking for new aspects in other companies and environments.
Our presentation is aiming to point out some aspects of the business theory “thinking-outside-the building” and how could a leader learn new ways of thinking and developing innovation inside his business environment.
The document discusses various topics related to innovation management including:
1. It defines management, innovation management, and the three stages of the innovation process: invention, translation, and commercialization.
2. It describes the four types of innovation according to the Oslo Manual: product, process, marketing, and organizational innovation.
3. It contrasts technological and social innovations and discusses the differences between closed and open innovation models.
4. It provides tips for effective innovation including analyzing opportunities, gathering user feedback, focusing on simplicity and specific needs, starting small, and gaining a leading position. It also lists things to avoid like being too complex or trying to do too much at once.
The document discusses key concepts related to enterprise, including the definition of enterprise as the process of forming new businesses and bringing new products and services to market, usually led by entrepreneurs. It defines entrepreneur skills and characteristics of successful entrepreneurs, such as determination, passion, seeing and taking advantage of opportunities, relevant expertise, vision, creativity, risk-taking, and motivation. Examples provided include profiles of Bill Gates and Alan Sugar and their paths to entrepreneurial success through Microsoft and Amstrad, respectively.
The document discusses the concept of entrepreneurship from historical and theoretical perspectives. It defines entrepreneurs as individuals who undertake risks to form new business organizations, and discusses their traits. The summary is:
1) The document traces the concept of entrepreneurship from 17th century French terms to modern economic theories, identifying entrepreneurs as risk-takers who create new economic opportunities.
2) Entrepreneurs are described as innovators who disrupt existing ways of doing business through new methods and ideas.
3) The document outlines various theories of entrepreneurship and discusses entrepreneurial traits like self-confidence, risk-taking, and ability to identify new opportunities.
The document discusses entrepreneurs and entrepreneurship. It defines entrepreneurs as individuals who take risks to start new businesses or innovations. It notes that entrepreneurs fall into the category of people who make things happen. The document outlines different types of entrepreneurs, such as innovating entrepreneurs, trading entrepreneurs, and social entrepreneurs. It also discusses the key qualities of successful entrepreneurs, including risk-taking, creativity, confidence, and passion. Finally, the document contrasts entrepreneurs and intrapreneurs, noting that intrapreneurs work within existing companies to drive innovation, while entrepreneurs start their own independent ventures.
The Lean Startup Basics and Intro for BeginnersBlaz Kos
The presentation focuses on providing an overview, fundamentals and history of the concept of the lean startup companies.
The presentation very clearly shows why business plans are not that much important anymore, what is waste in business and how to reduce it and why every start-up must be a learning organization.
Internetlibrarian2010designthinkingoct2510Jeffrey V
This document discusses design thinking and how it can enable innovation. It defines design thinking as taking the perspective of users to understand problems and find creative solutions. Design thinking focuses on empathy, integrative thinking, optimism, experimentation, and collaboration. It is presented as a way for both businesses and information professionals like librarians to approach problems in new ways. The document provides examples of how design thinking has helped companies create innovative products and services, and encourages applying these principles to improve user experiences.
This document discusses design thinking and how it can enable innovation. It defines design thinking as resisting the urge to identify solutions and instead understanding problems absolutely so solutions present themselves. Design thinking and creativity lead to innovation when applied. As problems become more complex, sequential processes break down and a new approach is needed. Design thinking involves empathy, integrative thinking, optimism, experimentalism and collaboration. It is presented as a way for both businesses and information professionals to improve user experiences and remain relevant.
This document discusses open innovation and the innovation ecosystem. It defines key concepts like creativity, innovation, ideas, and inventions. It explains how innovations diffuse through adoption curves and discusses different types of innovations. The document advocates for open innovation using both internal and external ideas. It also discusses how crowdsourcing and gamification can be applied to innovation processes like idea generation and collaboration. Finally, it provides parting thoughts that innovation is multifaceted and requires involvement from both internal and external participants to be successful.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Unit 1 Introduction to Entrepreneurship.pptxbinodjaishi1
Unit 1 of the document provides an introduction to entrepreneurship, defining key terms like entrepreneur, entrepreneurship, and enterprise. It discusses the importance of entrepreneurship in economic development and job creation. It also outlines different types of entrepreneurship like small business entrepreneurship and social entrepreneurship. Obstacles that women entrepreneurs face like lack of financing and family responsibilities are also summarized. McClelland's acquired needs theory of entrepreneurial motivation is introduced, which identifies three main motivational drivers: need for achievement, need for power, and need for affiliation.
Innovation is an uphill battle for individuals within a company. The general impulse to internally sell one's expert creativity is simply not enough to overcome most management cultures. But what if the organization knew how to innovate? How hard could that be?
The document discusses key aspects of entrepreneurship education, including course outcomes, assessment, and an overview presented by Mr. Z. Njoroge. The course aims to help students demonstrate knowledge of entrepreneurship, identify business opportunities, develop a business plan, and pitch their ideas. It will be assessed through assignments, a business proposal, and project. The overview discusses definitions of entrepreneurship, attributes of successful entrepreneurs, myths and benefits of entrepreneurship, and its contribution to the economy.
Entrepreneurship involves starting a new business to realize an idea and generate profit. The document outlines the key characteristics of entrepreneurs, including undertaking risks, creating value to solve problems, and having flexibility, resilience and strong communication skills. It also discusses the different types of entrepreneurs and businesses, and provides steps for becoming an entrepreneur like ensuring financial stability and identifying problems to solve through networking and consuming varied content.
This document provides an overview of creative problem solving. It discusses defining creativity and innovation, overcoming common misconceptions about creativity, managing creativity within time constraints, and examples of companies that foster innovation like 3M. It also covers developing rough ideas, presenting ideas, dealing with political obstacles, strengthening problem solving skills, and promoting creativity in the workplace through recognition, compensation, and humor. The document uses examples, questions, and graphics to explore various aspects of creative problem solving.
This document provides an overview of creative problem solving. It discusses defining creativity and innovation, overcoming common misconceptions about creativity, managing creativity and time constraints, developing rough ideas, strengthening problem solving skills, and promoting creativity in the workplace. Key points include that both creativity and innovation are necessary for business success, creativity involves generating new ideas with value while innovation creates practical applications, and that failure is an important part of the creative problem solving process.
Startup University - How to Start and Grow your StartupStartup University
This document provides an overview of key concepts for starting and growing a startup. It covers entrepreneurship and innovation, idea generation and evaluation, starting up a company through customer development and product development, and strategies for growth. The document outlines the startup process, importance of achieving product/market fit, customer development methodology, agile product development practices for startups, and adapting strategy based on the technology adoption lifecycle.
The document provides an overview of topics related to starting a startup including entrepreneurship and innovation, idea generation and evaluation, starting up a company, and growth strategies. It discusses what entrepreneurs do, how to generate and evaluate ideas, the startup process including customer development and product development, and how to achieve growth through market development. The sections provide guidance on innovation, starting a company, developing products customers want, and growing the business.
eshipModule Dekh bhai me bevkuf nhi 15 din se PPT gungan sun rhi.. Bhejna h t...prashansayadav1274
Dekh bhai me bevkuf nhi 15 din se PPT gungan sun rhi.. Bhejna h toh 12pm tak bhej dena.. Warna presentation khud hi de de.. You've wasted my time.. Mene apni self respect nhi dekhi teri aur Meri frndship ke liye.. Par ab I can't tolerate it anymoreDekh bhai me bevkuf nhi 15 din se PPT gungan sun rhi.. Bhejna h toh 12pm tak bhej dena.. Warna presentation khud hi de de.. You've wasted my time.. Mene apni self respect nhi dekhi teri aur Meri frndship ke liye.. Par ab I can't tolerate it anymoreAisa lag rha jaise self respect kho gyi h meriExplore the significance of mobile marketing strategies in reaching and engaging with today’s smartphone-dependent consumers.Manan Garg & group topic
implement a multi-channel digital marketing strategy by taking a hypothetical brand or product . What channels were included, and how were they integrated to maximize impact.
Somil jain & group
Discuss the importance of search engine optimization (SEO) in digital marketing and how it impacts website visibility with practical example .
Yashasvi & group
Explain the concept of pay-per-click (PPC) advertising and its role in driving targeted traffic to websites with practical visualisation .
Shruti & group
How can businesses use data analytics to measure the effectiveness of their digital marketing efforts and make informed decisions. Give the proforma of the digital analytics report.
Yashvardhan & group
Discuss the role of influencer marketing in today’s digital landscape and its impact on brand awareness and customer trust. Give example of any 5 influencers from different segments .
Prashansa
Explore the significance of mobile marketing strategies in reaching and engaging with today’s smartphone-dependent consumers.
Sanskar & group
How do emerging technologies such as artificial intelligence and virtual reality impact the future of digital marketing, and what opportunities do they present for businesses. Give example of any field
Pulkit & group
What are some best practices for optimizing conversion rates on e-commerce websites, and how do they contribute to overall sales growth?
Samiksha & group
What are the latest trends in content marketing, and how can businesses adapt their strategies to stay relevant?
Give example of 5 best content creators from real life world
Akhilesh & group
How can businesses leverage social media platforms for effective digital marketing campaigns. Present with the help of real life world examples .
Shantanu & group
What are some real-life examples of businesses ( 5) effectively leveraging user-generated content in their digital marketing efforts?
Yogita & group
Explain the concept of off page SEO & on page SEO with their working
Udiyeta & group
Explain how you measure the ROI (Return on Investment) of digital marketing campaigns in practice. What metrics do you track, and how do you analyze the data to assess performance? Explain with the help of real life expame or hypothetical performance .Sir nidh
The document outlines various marketing technology categories and the number of companies that operate within each category. Mobile marketing has the most companies at 187, while omnichannel and marketing clouds & hubs have the least at 6 and 28 companies respectively. The other categories listed include conversion optimization, email marketing, commerce, analytics, marketing automation, search, data management, social media, sales technology, customer service, personalization, marketing management and operations, connectors and APIs, influencer marketing, content marketing, and ad tech.
Optimize your website by following tips to help Google understand your content better. Provide descriptive page titles, meta descriptions and images with alt text to improve how your pages appear in search results. Keep your site fresh with updated content like blog posts and product announcements. Refer to Google's Webmaster Academy, SEO starter guide and Webmaster Tools for more optimization help.
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Assess your clients social business maturity levelTim Sparke
The document provides a questionnaire to assess a client's social business maturity level across six categories: program, leadership/organizational model, processes/policies, education, measurement, and technology. For each category, respondents select the statement that best describes the client's efforts, assigning points of 1-3. The total score determines the client's social business maturity level as novice, intermediate, or advanced.
Franklin D. Roosevelt believed that advertising has played a key role in raising standards of modern civilization by spreading knowledge of higher standards. Display advertising allows for entertaining and engaging experiences when interactive, timely, and relevant. Effective display ads grab attention through integration with content, rich media, interactivity, and high relevance. Advertisers should utilize contextual and responsive creative content that interacts with consumers on their preferred platforms.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
The document discusses best practices for display advertising on the internet. It recommends taking creative content to consumers where they are already spending time online through rich media formats. Larger banner sizes and interactive elements like video, audio, games and user-generated content can provide richer experiences for users. Advertisers should aim to make their messages contextually relevant and encourage interaction rather than just advertisements. Advanced tracking capabilities allow optimizing messages based on user data and measuring interactions. Synchronized placements across a page can tell a coordinated story through banners.
The document discusses the changing landscape of digital media and advertising. It notes that new platforms are emerging rapidly but often without long-term strategy. It advocates developing a T-shaped skillset and embracing digital tools to build relationships and share valuable experiences with audiences rather than just sending messages. The key is recognizing that digital is now central to all roles in advertising.
The document discusses how content can go viral, identifying factors like humor, sexuality, shock value, and creativity that may trigger people to share content widely. It also analyzes different types of viral triggers and provides a scale to rate the viral potential of content. The document concludes by defining viral potential as the likelihood of viewers passing on content by posting, emailing, downloading, or linking to it.
Social commerce combines ecommerce and social networks, allowing people to buy products where they connect with others online and helping people connect about products where they buy. Some companies like 1-800 Flowers have launched full online stores on Facebook to reach customers already engaging on social media. Open APIs and mobile apps also help connect shopping and social media by enabling product reviews, recommendations from friends, and shared shopping experiences.
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
1) Good customer service means anticipating customer needs before issues arise and designing products and services with people in mind.
2) Companies like Amazon, Zappos, and Streetcar do customer service well by making their services intuitive and easy to use from the start, without needing to promote their quality.
3) To improve customer service now and in the future, companies should focus on putting joy into mundane services, seamless integration between online and in-store experiences, and collaborating with creators to offer new services.
A talk I gave about the digital landscape, how the media landscape has changed (thanks to Clay Shirky), how it affects us as people and how we can best deal with it all.
TV Online allows users to watch television through their broadband internet connection rather than traditional methods like cable or antennas. It provides more choices of programming, interactivity, tailored content, and localized outside of standard broadcasts. Many companies now offer IPTV services which bring the connected entertainment experience of the internet to televisions through applications. While online TV is currently limited by needing a PC, companies are working to change this and bring the online experience directly to televisions and homes.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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Master Innovators
1. MASTERS OF INNOVATION
12 people who have brought the greatest clarity to the field of
innovation, organized alphabetically, based on a great blog post from
the Harvard Business Review http://bit.ly/GU7Bnp.
DESIGNING BETTER BUSINESS
2. Steve Blank
• Who he is: A seasoned
entrepreneur who lectures at
Berkeley and Stanford
• Most important lesson:
A startup is a "temporary
organization searching for a
repeatable and scalable
business model"—a
structured search process
maximizes your chances of
success.
DESIGNING BETTER BUSINESS
3. Clayton
Christensen
• Who he is: Harvard Business
School professor and
Innosight co-founder
• Most important lesson:
Doing everything right can
leave a successful
organization susceptible to
attack from a disruptive
innovator who changes the
game with a simple,
accessible, or affordable
solution.
DESIGNING BETTER BUSINESS
4. Peter Drucker
• Who he is: Legendary
management guru and long-
time professor at the
Claremont Graduate
University
• His most important
innovation lesson:
"The customer rarely buys
what the company thinks it
is selling him." Companies
need to take a customer-
first perspective to succeed
with innovation.
DESIGNING BETTER BUSINESS
5. Thomas Alva
Edison
• Who he is: Legendary
innovator, credited with
creating the light bulb,
phonograph, and other
innovations
• His most important
innovation lesson:
"Genius is 1% inspiration and
99% perspiration." If you
aren't sweating, you aren't
innovating.
DESIGNING BETTER BUSINESS
6. Richard N. Foster
• Who he is: McKinsey's
leading light on innovation
for two decades, now serving
on a variety of boards
(including Innosight's) and
teaching at the Yale School
of Management
• His most important
innovation lesson:
To outperform the market,
you have to change at the
pace and scale of the
market, without losing
DESIGNING BETTER BUSINESS
7. Vijay Govindarajan
• Who he is: Professor at the
Tuck School of Business at
Dartmouth
• His most important
innovation lesson:
Existing companies that want
to master strategic
innovation have to carefully
borrow some core
capabilities, thoughtfully
forget others, and
systematically learn some
completely new skills.
DESIGNING BETTER BUSINESS
8. Bill James
• Who he is: Baseball writer,
historian, and senior advisor
to the Boston Red Sox
• His most important
innovation lesson:
Looking at old data in new
ways can highlight
counterintuitive patterns that
overthrow orthodoxy.
DESIGNING BETTER BUSINESS
9. A.G.Lafley
• Who he is: Former Chairman
and Chief Executive Officer,
Procter & Gamble
• His most important
innovation lesson:
Innovation is a process that
can be managed and
measured; the key to
successful innovation is a
"consumer is boss" mindset.
DESIGNING BETTER BUSINESS
10. Roger Martin
• Who he is: Dean of the
Rotman School of
Management, University of
Toronto
• His most important
innovation lesson:
Managers increasingly need
to take "ors" and turn them
into "ands."
DESIGNING BETTER BUSINESS
11. Michael
Mauboussin
• Who he is: Chief Investment
Strategist, Legg Mason
• His most important
innovation lesson:
Breakthrough insight can
come from applying lessons
from nonobvious fields to
your problem.
DESIGNING BETTER BUSINESS
12. Rita McGrath
• Who she is: Professor at
Columbia Business School
• Her most important
innovation lesson:
Your first idea is wrong, so,
as quickly as possible,
implement a careful plan to
learn which of your
assumptions are flawed.
DESIGNING BETTER BUSINESS
13. Joseph Schumpeter
• Who he is: Austrian
economist
• His most important
innovation lesson:
"The problem that is usually
being visualized is how
capitalism administers
existing structures, whereas
the relevant problem is how
it creates and destroys
them"; sometimes you have
to destroy in order to create.
DESIGNING BETTER BUSINESS
14. DESIGNING BETTER BUSINESS
ABOUT US
Congregation Partners is an advisory firm that helps creative
companies and industries leverage technological disruption to their
advantage.
Visit us at http://www.congregationpartners.com or contact
tim@congregationpartners.com.