5. For every dollar spent on the Internet, five are spent offline on products and services that were influenced by online research - MIT Technology Review
6. ComScore states that 43% of Internet users are searching for local merchants when considering making a purchase
14. Domain Names with Keywords Think like a computer! Effective Domain Names www.InsuranceBoston.com www.FamilyLawyerDetroit.com www.PizzaBrentwood.com Ineffective Domain Names www.JohnMillerLLC.com www.EmeraldFrog.com www.FranksPlace.com
15. Traffic The more traffic you have to your own site, the higher it ranks
16. Must reflect the Keywords you want found Sufficient Quantity to show search engines site is credible Pictures and Videos show variety and credibility Fresh and consistent content greatly improves SEO
17. 2 - Never Develop Inbound Links to Your Website
18. Credible Inbound Links Inbound Links are links pointing to your web sitecoming from other websites in the World Wide Web All inbound links are not created equal in the eyes of Search Engines Some links are more valuable than others based on the PageRank of the website the link comes from
19. Inbound Link = A Testimonial In the most simple sense, an inbound link indicates who is paying attention to that page http://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236
20. 3 - Don’t Claim Listings in Online Business Directories
21. Business Directories Influence SEO The more times your business shows up in online business directories, the more relevant your business appears in the eyes of Google, Yahoo, and Bing
25. Approaching 600 million active users 50% of active users log on every day Average user has 130 friends Average user is connected to 80 pages, groups and events Average user creates 90 pieces of content each month http://www.facebook.com/press/info.php?statistics
26. 146,591,880 Facebook Users in the United States 47% of US Population on Facebook http://www.internetworldstats.com/stats26.htm
28. 144,200,000 Viewers Over 2 Billion Views a day Average Person spends 15 minutes on YouTube Every Day Hundreds of Millions of videos are watched on mobile devices every day 3 Million People are connected on auto-sharing with at least 1 Social Network http://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/ - Comscore.com October 2010
29. Twitter is a website, enabling its users to send and read messages called tweets Tweets are text-based posts of up to 140 characters displayed on the user's profile page Tweets are publicly visible by default Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers "There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]
30. 190 Million Registered Users 65 Millions ‘Tweets’ per day 31% of users follow a business 7,800,000 + Business Recommendations per month Tweetreports.com August 2010
31.
32. LinkedIn is a business-oriented social networking site mainly used for professional networking 21.4 million monthly unique U.S. visitors and 47.6 million globally - Quantcast Over 90 million registered users http://en.wikipedia.org/wiki/LinkedIn January 20, 2011
34. Smartphone Usage Skyrocketing 228 Million Mobile Phone Users 83.2 Million Access Internet from Mobile Phone 36.5% of all mobile users have Internet access on their phone Nielsen Report - January 2011
35. “53 percent of mobile searches on Bing have a local intent” – Microsoft, November 2010 http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Google,+Bing,+SEO,+PPC,+SEM+%26+Search+Marketing+News)
36. Mobile-Optimized Website: A different version of the site designed specifically to look good and perform well on mobile devices Only 4% of websites are mobile optimized!
40. Platinum Plus Micro-Site Keyword Optimized Unlimited Video & Pictures Functional Domain Name Helps Optimize Existing Website Up to 7 Pages of Content Customer Testimonials Social Media Management Online Coupons Blogging Mobile Enabled Easy Updates & Changes
43. What does SEO Cost? Small Business spend tens of thousands of dollars each year to understand and manipulate the search results in order to be in the top of the “organic” rankings #1 Online Marketing Tactic
45. Small Business Impact on the Economy There are an estimated 29.6 million small businesses in the United States: Small Business Survival Rates Small Business Openings & Closings in 2008: There were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies. Seven out of 10 new employer firms survive at least two years, and about half survive five years. Findings do not differ greatly across industry sectors. Sources: U.S. Small Business Administration Office of Advocacy, September 2009Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003. http://www.score.org/small_biz_stats.html
46. 5,000,000+ Users and Growing Quickly Foursquare is a location-based social networking website, software for mobile devices. Users "check-in" at venues using a mobile website, text messaging or a device-specific application. They are then awarded points and sometimes “badges.” http://en.wikipedia.org/wiki/Foursquare_(social_networking)
Editor's Notes
http://www.webmaster9.com/2010-07/amazing-local-search-statistics-are-you-getting-your-fair-share.htmlAmazing Local Search Statistics, Are You Getting Your Fair Share? – July 2010 Further 52% report that they have regularly substituted the yellow pages with search engines
Links to articles/studieshttp://www.toprankblog.com/2010/07/seo-tops-digital-marketing-2011/http://www.emarketer.com/Article.aspx?R=1007131
More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month
More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month
More than 30 billion web links, news stories, blog posts, notes, photo albums, etc. are shared each month