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Elliot Ross, ActionRocket

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Elliot Ross, ActionRocket

  1. 1. 5 minutes on Mobile Email Elliot Rossactionrocket.co | @actionrocket
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  3. 3. actionrocket.coemaildesignreview.com 3
  4. 4. Why mobile email?
  5. 5. The mobile revolution • 44.8% of the British population now owns a smartphone • 55% of users check mobile email every day • 27% of emails are opened on mobile devicesSources: The Guardian, Comscore, Econsultancy 5
  6. 6. Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 6
  7. 7. 41.8% 27% 21.7% 5.7%Android iPhone Blackberry Windows Comscore 2011 Mobile Report 7
  8. 8. To Do:Get the device open stats for your campaigns (Use Litmus.com if your platform can’t do that)
  9. 9. Only 20% of users surveyed found mobile email as easy to use as on a computer. Strong Signals: Mobile Email Marketing Is Connecting With ConsumersSources: Comscore, eDialog Mobile Insights report 9
  10. 10. 5 easy wins
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  16. 16. Responsive design
  17. 17. Responsive Design:One HTML, layout adapts for devices 17
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  19. 19. @iamelliotactionrocket.co/mailcampemaildesignworkshop.com

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