Elliot Ross, ActionRocket

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  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
  • Elliot Ross, ActionRocket

    1. 1. 5 minutes on Mobile Email Elliot Rossactionrocket.co | @actionrocket
    2. 2. 2
    3. 3. actionrocket.coemaildesignreview.com 3
    4. 4. Why mobile email?
    5. 5. The mobile revolution • 44.8% of the British population now owns a smartphone • 55% of users check mobile email every day • 27% of emails are opened on mobile devicesSources: The Guardian, Comscore, Econsultancy 5
    6. 6. Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 6
    7. 7. 41.8% 27% 21.7% 5.7%Android iPhone Blackberry Windows Comscore 2011 Mobile Report 7
    8. 8. To Do:Get the device open stats for your campaigns (Use Litmus.com if your platform can’t do that)
    9. 9. Only 20% of users surveyed found mobile email as easy to use as on a computer. Strong Signals: Mobile Email Marketing Is Connecting With ConsumersSources: Comscore, eDialog Mobile Insights report 9
    10. 10. 5 easy wins
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. Responsive design
    17. 17. Responsive Design:One HTML, layout adapts for devices 17
    18. 18. 18
    19. 19. @iamelliotactionrocket.co/mailcampemaildesignworkshop.com

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