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Mailcamp 2012 - 5 minutes on Mobile Email Design

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Presented by Elliot Ross at Mailcamp 2012

http://actionrocket.co

Published in: Technology, Business
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Mailcamp 2012 - 5 minutes on Mobile Email Design

  1. 1. 5 minutes on Mobile Email Elliot Rossactionrocket.co | @actionrocket
  2. 2. actionrocket.coemaildesignreview.com 2
  3. 3. Why mobile email?
  4. 4. The mobile revolution •  44.8% of the British population now owns a smartphone •  55% of users check mobile email every day •  27% of emails are opened on mobile devicesSources: The Guardian, Comscore, Econsultancy 4
  5. 5. Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 5
  6. 6. 41.8% 27% 21.7% 5.7%Android iPhone Blackberry Windows Comscore 2011 Mobile Report  6
  7. 7. To Do:Get the device open stats for your campaigns (Use Litmus.com if your platform can’t do that)
  8. 8. Only 20% of users surveyed found mobile email as easy to use as on a computer. Strong Signals: Mobile Email Marketing Is Connecting With Consumers Sources: Comscore, eDialog Mobile Insights report 8
  9. 9. 5 easy wins
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  11. 11. 11
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  15. 15. Responsive design
  16. 16. Responsive Design:One HTML, layout adapts for devices 16
  17. 17. 17
  18. 18. @iamelliotactionrocket.co/mailcampemaildesignworkshop.com

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