APPS are the new information paradigm for web 3.0
Last January, Larry Page, Google CEO, reported 250 millionAndroid were sold Worldwide.50 million Android smartphones were sold in twomonths, from November 2011 to January 2012.Over 2011’s Christmas weekend 3.7 million ofAndroid devices were activated daily. 8 Android devices per second!!!
How smartphones and tablets are used for in Europe? 82,9% sent text message35% used browsers26,5% played games 25,9% listened to music
Only 34,5 % ofAndroid Users wereusing apps on theirdevices, differents WHY?from pre-instaled.
The Android Market remained (and remains) ahead of Apple’s App Store in terms of additions of content.
Nearly a quarter of all apps downloaded on the AndroidMarket are games, as this has long been the largest and fastest growing category on the app store.
SURVEYQuestion 1: What kind of mobile phone user are you? 3% Light (Only phone calling and SMS) 48% 49% Medium (Use of simple apps such as whatsapp, facebook, etc.) Advance (Many types of app consumer)Question 2: How man apps have you installed sinceyou bought your mobile phone? 5% 6% Ive never installed an APP 39% 23% From 1 to 3 From 4 to 10 From 11 to 25 27% More than 25
SURVEYQuestion 3: How much have youspent, approximately, in purchasable apps since youhave your mobile phone?Question 4: What kind of apps do you download? 1% 2% 2% 1% 1% None 26% Interpersonal communication 20% (Skype, Whatsapp, Gmail, etc.) Joke apps Games 12% Photography 2% 18% Touristic info 15% Social network Personal organitzation
SURVEYQuestion 5: Select from the following the 3 nearestsentences to you according to your app experience Its easy to find what Im looking for at Google Play 17% 15% Its easy to buy an app from Google Play 5% Im confortable giving my credit card info 8% to buy apps 22% I trust that the apps that I installed dont have any suspicious behaviour Sometimes, I get angry searching the right 21% app at Google Play 6% 6% Sometimes, procedures to buy apps may result annoying I dont like to give my credit card infoQuestion 6: From the following values of ourproduct, which 3 of them are more important to My credit card data are not compromisedyou? I dont buy a single app, I buy an app package related 8.9% 23.2% with my interest 20.0% I may buy a card gift an app package to somebody (for example, gift educational games to a kid) 6.8% The apps are tested and updated. We select only the 8.4% most popular apps of the market. 12.6% If you uninstall the google play store, you can execute a 20.0% parental control over the installed apps on your kid/teen mobile phone Avoid searching app time and allow quick installations Allows cloning app configuration in several mobile phones
SURVEYQuestion 7: How much would you consider payingfor this product? 8.1% 1.6% 1.6% 19.4% I wouldnt buy it 16.1% 1€ 17.7% upt to 3€ up to 5€ 35.5% up to 10€ Less for unit, more for the total It depends of the apps packageQuestion 8: What kind of app packages would yoube interested in? Touristic information (Madrid, New York, Rome) 0.5% 0.5% Photography 19.0% 20.0% Social networks 11.0% 10.0% Interpersonal Communication 11.5% 11.0% Games 16.5% Educational games Professional apps Memory
SURVEYQuestion 9: Where would you like to find ourproduct? 1.3% 0.6% 2.5% 0.6% 0.6% 0.6% 10.7% 8.8% Petrol stations Shopping malls Groceries 17.6% 24.5% Airport shops Mobile phone shops Game shops (Computer and game consoles) Online 10.7% mobile phone shop 21.4% app store Supermarket newsstand Low cost travel webs (Like they offer car rental)
SURVEYComparison of medium vs. advance user:What kind of apps do you download? 100 90 80 70 60 50 40 Medium 30 Advance 20 10 0
SURVEYComparison of medium vs. advance user:Select from the following the 3 nearest sentences toyou according to your app experience 80 70 60 50 40 30 20 10 0 Medium Advance
SURVEYComparison of medium vs. advance user:Which 3 of them are more important to you? 80 70 60 50 40 30 20 10 0 Medium Advance
SURVEYComparison of medium vs. advance user:How much would you consider paying for this product? 45 40 35 30 25 Medium 20 Advance 15 10 5 0 I wouldn´t 1€ Up to 3€ Up to 5€ Up to 10€ Other buy
SURVEYComparison of medium vs. advance user:What kind of app packages would you be interested in? 80 70 60 50 40 30 Medium 20 Advance 10 0
SURVEYComparison of medium vs. advance user:Where would you like to find our product? 70 60 50 40 Medium 30 Advance 20 10 0 Petrol Shopping Groceries Airport Cellphone Game shops station malls shops shops
CONCLUSIONS No major differences between medium users (55% of survey) and advanced (45%). Both groups (medium and advanced) have preference by communications, games, social networking and photo apps. It seems that medium users find it’s easy to find applications, basically, because they are more used to free apps; they dislike paying for it. Advanced users use to have difficult looking for what they need; they have no problem paying with credit card but the payment procedure is complicated. All users feel confident about that their data is well kept.
CONCLUSIONS Normally, instead of the applications are tested, users would prefer that they could be installed in a simpler way. Referring to terminal cloning, advanced users who have many apps are the ones who show more interested in. Advanced users also show interested about the possibility to give it as a present. The price of the Appetite card would be about 3€. Tourism and job apps are the most popular; in the second place, we find the communication apps. Users would like to find appetite cards both in mallrats and kiosks; in the second place we find phone shops.