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Robert Meza - Government on the go

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Presented by Robert Meza on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Robert Meza - Government on the go

  1. 1. Government on the Go: Mobile Apps Robert Meza
  2. 2. Goals for Today• About Me• The Mobile Market• Responsive Design• California Mobile• Additional Resources
  3. 3. About Me
  4. 4. Robert MezaProject Lead for California MobileBS, Computer Science• http:/http://webs- cp1.irt.csus.edu/~magazine/2012/06/11/ robert-meza/• http://www.govtech.com/policy- management/States-Aim-to-Launch- More-Mobile-Apps.html• http://www.govtech.com/pcio/App- Development-Rush-Strikes-California- State.html
  5. 5. The Mobile Market
  6. 6. U.S. Mobile Operating Systems August 2009 iOS Android BB WP Other Source: http://gs.statcounter.com/#mobile_os-US-monthly-200908-200908-bar
  7. 7. U.S. Mobile Operating Systems August 2012 iOS Android BB WP Other Source: http://gs.statcounter.com/#mobile_os-US-monthly-201208-201208-bar
  8. 8. Mobile Stats• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011• Mobile Marketing Association study finds mobile ads should account for 7% of marketing budgets. The space is currently seeing spends around 1%• 25 percent of consumers engage in online shopping only via mobile• 19% of the world’s 6 billion mobile users are already using location based services, with 62% aspiring to do so in the future• Mobile search will generate 27.8 billion more queries than desktop search by 2016• 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app
  9. 9. Palm -> BlackBerry -> …?
  10. 10. Total U.S. Smartphone Subscribers 3 Month Avg. 2012 March 2012 June 2012 Point Change Total Subscribers 100.0% 100.0% Google 51.0% 51.6% 0.6 Apple 30.7% 32.4% 1.7 RIM 12.3% 10.7% -1.6 Microsoft 3.9% 3.8% -0.1 Symbian 1.4% 0.9% -0.5 Source: http://www.engadget.com/2012/08/01/comscore-android-back-above-51-percent-of-us-share-ios-still-up/
  11. 11. Total U.S. Smartphone Subscribers 3 Month Avg. 2012 April 2012 July 2012 Point Change Total Subscribers 100.0% 100.0% Google 50.8% 52.2% 1.4 Apple 31.4% 33.4% 2.0 RIM 11.6% 9.5% -2.1 Microsoft 4.0% 3.6% -0.4 Symbian 1.3% 0.8% -0.5 Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/
  12. 12. All CA.GOV Domains Web/Mobile Usage 2010-2012 2010 2012 Source: http://ca.gov/Apps/DataDashboard.aspx
  13. 13. Responsive Design
  14. 14. California Mobile
  15. 15. CHP PARKS EDD FTB CALFIRESCO ARTS DFG OHV CCCCOADP BAR DBW CALEXPO DCSSDFI OTECH FILM BOE CCCGOV DOR DOA CUIAB CALHFA
  16. 16. Additional Resources
  17. 17. Additional Links• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html• http://www.govtech.com/e-government/California-Unveils-New-Mobile-Template.html• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/• http://techblog.ca.gov/?p=2099• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html• http://employeeconnection.blogs.ca.gov/2012/07/17/technology-agency-staff-honored-by- sacramento-state-alumni-association/
  18. 18. Questions & Comments

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