Opera keynote at Startup Asia Jakarta

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  • The big picture in Indonesia
    Between May 2012 and May 2013 we have:
    INCREASED smartphone users browsing with Opera Mini 182%
    INCREASED Total users 46%
    INCREASED Android users browsing with Opera Mini 189%
  • Here, I would like to draw your attention to Android. The % growth of Opera Mini users on Android platform far exceed those of other OS platform.
    In fact, the average number of pages viewed by an Opera Mini user on Android in May 2013 was 218 % higher than the average pages viewed by Opera Mini users of all platforms
  • Samsung is winning over Indonesians as the phone of choice, securing nine places in the list of top 10 Android phones in use in Indonesia. Smartfren, a local device brand, landed the 4th slot, with its best-selling Andromax.
  • The top 10 android devices are all devices less than Rp 2,300,000 or USD 230.
    Meanwhile, in the list of top-100 devices, another Indonesian brand, Cross, showed its consumer trust, coming in 3rd after Sony. Samsung is leading the market, securing 33% of the Opera Mini user base thanks to its affordable gadgets
  • As Indonesia is one of the most "social" nations in terms of online networking, it is safe to say that joining Facebook and Twitter are key drivers for Indonesians to go online. Of the total data consumption of Opera Mini users, 36% is represented by social-networking sites. Approximately 68% of the total pages viewed by Indonesian Opera Mini users on Android are on Facebook
  • Facebook comes out on top as the number one social-media website. As for search, 94% of Opera Mini users put their trust in Google, using it frequently.
  • Another draw for Indonesians to surf the internet is online shopping. Buying and selling goods online offers cheaper and hassle-free business. Online retailers Kaskus and tokobagus.com are among the top-15 most visited websites.
  • About 40% of the users is between 25 and 34 years old and live in urban areas or big cities. The second-highest single segment is young people aged 18 to 24, making up 34% of the user base. Youth tends to grow the Android market.
  • Opera keynote at Startup Asia Jakarta

    1. 1. State of Indonesia Mobile Landscape
    2. 2. Powering the mobile internet ecosystem 130+ Operators 14,000 Publishers 70% of top global advertisers
    3. 3. +350 million people use Opera worldwide
    4. 4. More than 75 million monthly active Android users
    5. 5. *Indonesian Mobile Browser Market Share #1 mobile browser in Indonesia Top 3 in SEA 10 0 89 0 567 0 34 0 12 0 0 • • • More than 64% market share in Indonesia Reaching almost half of data enabled consumers Opera in top 3 for browser market share in SEA countries * http://gs.statcounter.com/#mobile_browser-ID-monthly-201204-201304-bar
    6. 6. A closer look at Android users in Indonesia
    7. 7. Opera Mini users growth in Indonesia Data from May 2012 to May 2013
    8. 8. Opera Mini wins the browser race Data consumption on Android is 218% higher than data consumption of average Opera Mini users
    9. 9. Samsung wins heart but local brands are catching up
    10. 10. Price is the key in choosing gadget in Indonesia
    11. 11. Indonesian loves social media
    12. 12. Top 5 visited websites in Indonesia
    13. 13. Top 10 sites visited by Opera Mini users 1.Google.com 2.Facebook.com 3.Blogspot.com 4.Wordpress.com 5.Youtube.com 6.Detik.com 7.Yahoo.com 8.Twitter.com 9.Wikipedia.com 10.4shared.com Half of the top-100 domains visited by Opera Mini's Android users are related to News & information, Social network & community, and Music & video
    14. 14. Android users in Indonesia
    15. 15. The mobile first generation 62% of Indonesian go online using a mobile phone 86% use feature phones, more than four times that of smartphones
    16. 16. The mobile paradox ??? Source: KPCB Internet Trends 2013
    17. 17. GET MORE PEOPLE ONLINE!
    18. 18. Large population and a lot of SIM cards in SEA Source: Mobile Monday, Wearescocial
    19. 19. Unlimited Browsing with Opera Mini
    20. 20. We have partnered with Facebook and other partners to get the next 5 billion online Internet.org is a global partnership between Facebook, Opera and technology leaders to bring the internet to the two thirds of the world’s population that doesn’t have it. Sharing tools, resources and best practices, Internet.org partners will explore solutions in three major opportunity areas: Affordability, efficiency, and business models.
    21. 21. MONETIZE ACROSS ANY PLATFORM
    22. 22. Opera Mini Speed-Dials Opera Mini Smart Page #1 Indonesia #2 Philippines Top 3 in rest of SEA
    23. 23. In app Advertising Rich Media Mobile Web and In-Appad integration
    24. 24. The largest independent Mobile App Store 75M+ Million Monthly App Store Visits 140,000+ apps 40M+ Million Downloads Per Month 12,000+ developers
    25. 25. Interactive TV Ads • Based on ability to detect content. • Remote Control based Interactive TV Ads • Ad interactivity on second screen • Micro-interaction 27
    26. 26. Indonesia Case Study Page Views Results (July 2012 – July 2013): •307% increase on unique MAU • From 340k to >1M MAU •345% increase on page views • From 9.8M PV to >90M PV/month
    27. 27. State of Mobile Web Focus on Indonesia http://www.operasoftware.com/archive/smw/2013/06/index.html fabrizioc@opera.com @fabriziocaruso
    28. 28. THANK YOU! © 2013 Opera Software ASA. All rights reserved.

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