The big picture in Indonesia Between May 2012 and May 2013 we have: INCREASED smartphone users browsing with Opera Mini 182% INCREASED Total users 46% INCREASED Android users browsing with Opera Mini 189%
Here, I would like to draw your attention to Android. The % growth of Opera Mini users on Android platform far exceed those of other OS platform. In fact, the average number of pages viewed by an Opera Mini user on Android in May 2013 was 218 % higher than the average pages viewed by Opera Mini users of all platforms
Samsung is winning over Indonesians as the phone of choice, securing nine places in the list of top 10 Android phones in use in Indonesia. Smartfren, a local device brand, landed the 4th slot, with its best-selling Andromax.
The top 10 android devices are all devices less than Rp 2,300,000 or USD 230. Meanwhile, in the list of top-100 devices, another Indonesian brand, Cross, showed its consumer trust, coming in 3rd after Sony. Samsung is leading the market, securing 33% of the Opera Mini user base thanks to its affordable gadgets
As Indonesia is one of the most "social" nations in terms of online networking, it is safe to say that joining Facebook and Twitter are key drivers for Indonesians to go online. Of the total data consumption of Opera Mini users, 36% is represented by social-networking sites. Approximately 68% of the total pages viewed by Indonesian Opera Mini users on Android are on Facebook
Facebook comes out on top as the number one social-media website. As for search, 94% of Opera Mini users put their trust in Google, using it frequently.
Another draw for Indonesians to surf the internet is online shopping. Buying and selling goods online offers cheaper and hassle-free business. Online retailers Kaskus and tokobagus.com are among the top-15 most visited websites.
About 40% of the users is between 25 and 34 years old and live in urban areas or big cities. The second-highest single segment is young people aged 18 to 24, making up 34% of the user base. Youth tends to grow the Android market.
Opera keynote at Startup Asia Jakarta
State of Indonesia Mobile Landscape
Powering the mobile internet ecosystem
70% of top global
More than 75 million monthly active Android users
*Indonesian Mobile Browser Market Share
Top 3 in SEA
More than 64% market share in Indonesia
Reaching almost half of data enabled
Opera in top 3 for browser market share in
Top 10 sites visited by Opera Mini users
Half of the top-100 domains visited by Opera Mini's Android users are related to
News & information, Social network & community, and Music & video
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