Local Optimization For Business Owners
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Over 75% of people only look at the first page of Google search results, so it is important for local businesses to optimize their listings to appear at the top. Having a complete listing with photos, positive reviews from various sites like Google, Facebook, and Yelp can help a business's local search ranking. Customers are also more likely to choose listings that are clearly within the city limits they searched rather than just outside of town.
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This document provides an overview of local SEO and steps businesses can take to optimize their online presence for local searches. It discusses the importance of local SEO given the large volume of local searches, and recommends businesses claim and verify listings on search engines, directories, social media, local blogs and newspapers to improve local visibility. The document also provides tips on properly setting business name, address, phone and categories for listings and using tools to efficiently build citations across multiple sites.
What you need to know about getting found online
Mary Bowling and Mike Belasco of SEOverflow of Denver share their expertise in local search marketing with the Deluxe Small Business Heroes Tour.
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Putting your business on the map - David Mihm
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
Blogmother Fran's Google+ Local Field Guide
Fran provides tips for using Google+ Local to promote a business. She explains that setting up and optimizing a Google+ Local page is one of the best ways to drive local search traffic. Some key tips include using high-quality images, writing a compelling introduction, and responding to customer reviews. Maintaining a presence on platforms like Google+ Local allows businesses to shape online conversations and improve based on customer feedback.
Local SEO: Top 6 Ways To Get Higher Quality Reviews
Worried about the online reputation of your local business?
Are you happy with the reviews?
Wondering how you can better meet your customer’s expectations and get closer to five stars?
Online reviews could make or break your business – especially in the smartphone era of on-the-go research.
Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
Learn how to improve your online reputation by exposing the six local SEO myths you need to bust.
Plus, get access to:
New consumer trends.
A guide to improving your Google Business Profile listing.
A step-by-step on gathering more high-quality reviews.
Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing, will reveal how to upgrade your customer journey to meet the expectations of the modern consumer.
Find out how to profit from the new, dramatic shift in how your customers seek out and conduct business.
Google secrets workshop
This document provides information about how traditional marketing methods are declining and how local search on Google provides opportunities for small businesses. It recommends that small businesses claim their Google Local Business Center listing, optimize their categories and keywords, submit their website to relevant directories, and request customer reviews to take advantage of local search. Additional recommendations include services for search engine optimization, web design, email campaigns, social media, and postcard/direct mail marketing to help small businesses succeed online.
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Local Optimization For Business Owners
- 3. Over 42% of global searches are localized!
- 4. 75% of people don’t go beyond The first page in Google!
- 5. 1 2 This is the default location where my search results will be pulled from. Here we see the google map listings, showing the closest providers.
- 6. 3 The sponsored ads are located on the top and left. You will notice that listing A Is right within the target town “Shingle Springs”. Listing B isn’t within the city limits. Thus reviews and an optimized listing will help with your location ranking. This is a fully optimized listing! 2 1
- 7. 1 Users will need to have a Google account! 2 This is where a client can post a review for your company.
- 8. 2 Google also pulls on other review sites! This further emphasizes that good reviews are very important! 1 Making sure that your listing has images is important.
- 11. Google+ Foursquare Facebook Yelp Super Pages InfoGroup Localeze YP Factual City Search Best of the Web Bing Yahoo Hot Frog Acxiom The Top Ranking Websites:
- 14. Get Local Drive Local Search Traffic