This document is a guide to using Twitter effectively, emphasizing its role as a micro-blogging service with over 600 million active users. It offers insights into Twitter vocabulary, tweet anatomy, and strategic questions to consider before incorporating Twitter into a social media strategy. Additionally, it provides tips for gaining followers, engaging with trending topics, and utilizing Twitter management tools.

1. Twitter 101Level Up Your Social Media With Twitter
Desiree Yourczek @d_yo
Art Unlimited @ArtUnlimitedUSA
http://www.artunlimitedusa.com

2. Level 1
Level 2
Level 3
Level 4
What Is
Twitter?
Twitter
#Basics
Twitter
for
Business
Expert
Tweeter

3. What Is Twitter?
• Micro-blogging service
• 140 Characters or Fewer
• Over 600 Million Active Users
• 43% of users use their phone to tweet
Level 1

4. Twitter Vocabulary
• @ Twitter Handle
• Tweet
• Follow
• Follower
• Follow Back
• @Reply
• Direct Message (DM)
• Hashtag #
• Retweet (RT)
• Promoted Tweet
Level 1

5. Anatomy of a Tweet

6. Can I handle another social channel?
Will I be able to tweet multiple times a day?
Will I be able to respond in a timely manner?
Is my audience on Twitter?
Level 2
Questions to Ask Before Adding
Twitter to Your Social Media Strategy

7. What Should I Tweet About?
Links to Blog Posts
Level 2
Other People’s Stuff
Reply to Others

8. What Should I Tweet About?
Live Tweet at Events
Level 2
Post Pictures

9. How Do I Get People To Follow Me?
• Profile Graphics
• Correct Username
• Keywords in Bio
Level 3

10. How Do I Get People To Follow Me?
• Post Regularly & Consistently
• Respond in a Timely Manner
• Use Twitter Management Tools
– Hootsuite
– TweetDeck
– Buffer
– (There are MANY others)
Level 3

11. Twitter Expert
Take advantage of trending topics
Level 4

12. Twitter Expert
Participate in Twitter chats
Level 4 Just a few examples:
#pcinsurance
#inschat
#edtechchat
#ProdMgmtTalk
#ttot
#pinchat
#carchat
#CustServTends
#b2bchat

13. Twitter Expert
Use Twitter Lists
Level 4

14. Thank you!
http://www.artunlimitedusa.com