This document provides tips on using postcard marketing to connect with customers and prospects. It recommends sending colorful, high-impact postcards on important occasions and life events to build emotional connections. Frequent postcards to existing customers can boost new sales. Postcards get a person's full attention without being ignored like other mail. This low-cost strategy creates brand awareness and referrals over time. The document encourages personalizing each card and regularly sending out at least 100 cards per month to see long-term success from this relationship-building marketing approach.

1. Postcard Marketing
Done Right

2. Say it with a Postcard!
A well designed, colorful, high impact postcard
in the mail box of your prospect is your best
ticket to a new customer.
• A bright card oozes with your enthusiasm for your company,
your product and life.
• You get 100% of your prospects attention and the opportunity
to make that all important emotional connection.

3. Say it with a Postcard!
For your existing customer, a marketing campaign
which includes frequent postcards is the perfect start
to new sales . . .
. . . . this is one of the key marketing strategies for
marketers and it is KEY to differentiating yourself from
the pack.

4. Opportunities For
Sending Cards
• Anniversaries of all kinds
• Achievements
• Death
• Divorce
• Pets
• Sickness
• Accidents

5. Life Povides Limitlessly
Life wants you to succeed and provides you with
zillions of opportunities to inspire your
customers and connect with them on every
emotional level.
• Search your local news paper
• Call them, people love telling you about their aches and pains
• Visit Facebook
• Call the school
• Make friends with the receptionist at your local hospital

6. Where Find Quality
Postcards?
It is quick and easy to personalize your cards
with your personal message,discount code and
logo and have them delivered to your doorstep.
You can do it right here at Advertise2win
• Bulk orders and huge savings, but you may order as little as one.
• Great variety, something for every mood and every client
• Delivery World-Wide
• You can focus on making sales and achieving your target
• You can focus on the needs of your clients

7. Benefits for the Recipient of
Your Postcards
• Your prospect or customer will feel valued as a person, many
people feel unloved, if you don’t believe me just listen when
people talk, make it a hobby to visit coffee shops on your own
and just listen or eavesdrop  a little bitty
• It might just be the note they needed to appreciate life again
– and if you are unfamiliar with the impact of emotion and
buying, be kind to your marketing career and learn more
about it.

8. Benefits You Receive from
this Marketing Strategy
• The customer or prospect don't have to open a postcard!
• They see it right away; the bright picture is not hidden from view by an envelope.
• Your message leaps right out and it can't be ignored or land in the trash unopened
(the fate of many bulk mail pieces).
• You save time and money, most people will keep something that verifies
that they are wonderful and appreciated, that puts you at the top of their list
for people selling what you are selling and that my friend is the magic of low cost
advertising, because now you have created the perfect marketer for yourself,
telling their friends and family and sending you referrals.
• And you don’t have to believe me, just listen and observe and you will know that
this is true, is this marketing strategy not the very foundation of all social media
platforms ?

9. More Benefits
• You are not competing with other ads in a newspaper or a magazine you
are the only one and they can see your sincerity, read and feel all that you
are in a single card, they know that it is true because they are holding the
proof in their own two hands. Now live up to it.
• The more you repeat the process, the more you will benefit and the more
sincere you are, the faster you will benefit and soon your commissions will
be so vast that you can appoint someone to write out your postcards for
you.
• Even when you send postcards in bulk always remember that they are read
individually.

10. Thank You
For listening to or reading this manuscript and you may wonder
why you should listen to me, well I have succeeded Big-Time
with this same strategy for the past 30 years in the following
industries, that are all very competitive and some very male
orientated and not once did I have to lower my standards.
• Commercial Insurance, specifically water reticullation systems for rural
areas.
• Buying and exporting scrap-metal
• Discounting for medium sized companies
• Buying and exporting potatoes
• Real Estate

11. One Last Word Of Advice
• Never tell any-one not even your boss, how you
accomplish your success.
• Use your own postcards not the ones provided by
the company, because you are building your own
brand.
• Just like Coke don’t share their secret, keep what you
do to yourself, it is your life line to lasting success.

12. Why Am I Sharing It?
• I have retired from marketing and is now enjoying my home and my daughter
Zohey that you see with me in the image.
• I also do fineart photography and create art prints, greeting cards, postcards and
more the kind of stuff that I would have given to my customers in their moments
of greatest joy and deepest pain.
• And because I believe that marketing is an art that must be lived in all you do, like
all art it can not really be taught, it is you, it must be lived hence as one artist to
another, I am just showing you how to hold your paint brush, the strokes will flow
from your heart.
Here is a discount code of 30% AAAFVZ that you may use for fine art prints or cards
on my site Advertise2win at Fine Art America and it is valid till 2038
Here is the link to my Zazzle site where you may personalize any of the gifts in any
way you see fit. Zazzle always have huge promotions on all their products.

13. Final Word
• This strategy may appear slow, but it is the fastest most certain way to
long term success.
• Other advertising methods are based on huge brands with huge budgets
that can out-scream their competitors
• The person you send your card to may not always buy, but the referrals
will always come.
• Prepare for success, send at least 100 cards in your first month and
increase it with 50 cards a month, make it part of your daily routine
• Marketing is an enriching and wonderful career that offers great
opportunities to enrich others and yourself.
Wishing you great success
Ernestine Manowarda