This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses types of SEO like white hat, black hat, and gray hat SEO practices. On-page optimization techniques include optimizing meta tags, canonicalization, robots.txt files, sitemaps, analytics, and improving page structure and content. Off-page optimization involves link building and social media engagement. The document also lists common SEO tools and outlines the overall SEO process.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
This document outlines an SEO proposal for aptourism.gov.in. It discusses SEO objectives of brand awareness, relevant traffic, search ranking, and competitor targeting. The proposed SEO approach focuses on optimizing URL, on-page, off-page, and social factors. It recommends targeting long-tail, low competition keywords through content-rich articles on products and brands. The document also provides a list of potential keywords for Andhra Pradesh tourism and analyzes the current website, identifying opportunities to optimize titles, descriptions, headers, images and other on-page elements. It proposes off-page activities like link building through social bookmarking, article writing and submission each month.
This document provides recommendations for search engine optimization (SEO). It discusses on-page factors like title tags, meta descriptions, content, and navigation that can be optimized. It also discusses off-page factors like link popularity, anchor text, directories, and social signals. The key recommendations are to focus on creating high-quality content and then optimize on-page and off-page factors like internal links, external links, and social sharing to improve search engine rankings over time.
Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/
The meta title tag is important for search engine optimization (SEO) because it is given significant weight by search engines and is visible to both search engines and website visitors. A good title tag should be 15-20 words, include relevant keywords, and clearly describe the web page content. Each page should have a unique, targeted title rather than using the same title tag across all pages. Optimizing the title tag, along with other meta tags, can help a website rank higher in search results and drive more traffic.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses types of SEO like white hat, black hat, and gray hat SEO practices. On-page optimization techniques include optimizing meta tags, canonicalization, robots.txt files, sitemaps, analytics, and improving page structure and content. Off-page optimization involves link building and social media engagement. The document also lists common SEO tools and outlines the overall SEO process.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
This document outlines an SEO proposal for aptourism.gov.in. It discusses SEO objectives of brand awareness, relevant traffic, search ranking, and competitor targeting. The proposed SEO approach focuses on optimizing URL, on-page, off-page, and social factors. It recommends targeting long-tail, low competition keywords through content-rich articles on products and brands. The document also provides a list of potential keywords for Andhra Pradesh tourism and analyzes the current website, identifying opportunities to optimize titles, descriptions, headers, images and other on-page elements. It proposes off-page activities like link building through social bookmarking, article writing and submission each month.
This document provides recommendations for search engine optimization (SEO). It discusses on-page factors like title tags, meta descriptions, content, and navigation that can be optimized. It also discusses off-page factors like link popularity, anchor text, directories, and social signals. The key recommendations are to focus on creating high-quality content and then optimize on-page and off-page factors like internal links, external links, and social sharing to improve search engine rankings over time.
Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/
The meta title tag is important for search engine optimization (SEO) because it is given significant weight by search engines and is visible to both search engines and website visitors. A good title tag should be 15-20 words, include relevant keywords, and clearly describe the web page content. Each page should have a unique, targeted title rather than using the same title tag across all pages. Optimizing the title tag, along with other meta tags, can help a website rank higher in search results and drive more traffic.
how much is your website worth check domain value. website worth provide complete estimated value of a website. domain worth of web website worth calculator
Role of Meta Title Tag in Search Engine Optimizationffats1
The meta title tag is important for search engine optimization (SEO) because search engines use it as the primary information about a website and display it as clickable text in search results. A good meta title tag should be written to instantly give visitors an idea about the website's content and encourage clicks. It should include relevant keywords and be between 15-20 words to attract searchers and search engines. Properly optimizing the meta title tag along with other meta tags can help a website rank higher in search results and receive more traffic.
Role of Meta Title Tag in Search Engine Optimizationclinteldridge1973
The meta title tag is important for search engine optimization (SEO) because search engines use it as the primary information about a website and display it as clickable text in search results. A good title tag that clearly conveys what the page is about can generate more traffic than a vague or unrelated one. The title tag should include relevant keywords, be unique for each page, and be between 15-20 words to effectively optimize a website for search engines.
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
James Osgood presents on using search engines to market services and listings. He discusses how search engines are the top source of new leads, providing an overview of search engine marketing. Key points include how search engines work, different types of search engines, and how to optimize websites for search engines through techniques like keyword research and link building. He also discusses hiring a search engine optimization consultant to help with these efforts.
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
SEO refers to techniques that help websites rank higher in organic search results. It is part of search engine marketing, which also includes paid search advertising. The goal of SEO is to provide searchers with the most relevant results by optimizing websites for search engines to easily index their content and determine relevance to search queries. Key factors search engines consider include on-page content, backlinks from other sites, and how well the content matches searchers' queries. Creating thorough, high-quality content on multiple topics through pages, blogs, and other formats can help websites effectively optimize for many relevant keywords and rank for searches.
The document discusses opportunities and challenges around digital content and search engine optimization. It addresses how to identify "missed" opportunities where content has potential to perform better, as well as "lost" opportunities where content used to perform well but no longer does. The speaker advocates for conducting content audits and competitive gap analyses to understand improvement areas. Examples are provided of updating older content to increase performance metrics like sessions, backlinks and leads. The discussion also covers quality issues, such as ensuring authoritative expertise on important topics, and avoiding duplicate content that could be seen as lower quality by search engines.
Role of Meta Title Tag in Search Engine Optimizationjcjvxce
The meta title tag is important for search engine optimization because it is given significant weight by search engines and is visible to both search engines and website visitors. The title tag should be written to clearly convey the topic of the web page in 15-20 words to attract clicks from searchers and visitors. It is best to include relevant keywords but avoid repeating words. Company names may be included but it is better to place them after keywords that describe the page content. Different, optimized title tags should be used for each unique web page.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
The document provides an overview of Patrick Stox's SEO presentation on creating valuable content for local accountants. Some of the key points covered include:
- Analyzing keyword data to identify topic opportunities and intents
- Mapping out topic coverage and content outlines to address what people search for
- Checking for cannibalization between existing and planned content
- Refining content over time through refreshing, translating to other languages, etc.
- Researching competitor links and top referring domains to identify link opportunities
- Creating topic cards to map content and train others on content creation
The presentation emphasizes analyzing keyword and competitor data to identify valuable content topics, mapping out content to address user intents, and refining content over
SEO, Search Engine Ranking Position (SERP) ReportKevin James
This document provides an SEO report and proposal for ServiceMaster Corporation. It analyzes the client's current website rankings, keywords, backlinks, and opportunities for improvement. The report finds the client's SEO grade is currently poor. It then proposes SEO services to implement like link building, on-page optimization, and keyword research to improve the client's organic search visibility and rankings over time. The proposal includes a breakdown of tasks and monthly costs to perform the recommended SEO work.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
Backlink Your Way To Success With Backlink Bonanza Samuel Mowe
About 35% of Search Engine Result Page Rankings have been shaken up by these new Panda updates and you want to get back on top or ensure your place at the top.
I don’t need to BS you about the new Google SERP Update. You Know What’s Going on. But as a quick refresher, here are a few truths to the new Panda updates:
http://upandcomingmarketing.com/
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This document discusses local search optimization for businesses. It covers what local search is, including how search engines determine local intent. It provides tips for on-page optimization like including the business address and phone number on all pages. It also discusses off-page optimization strategies like claiming business listings on Google, Yahoo, and Bing and getting online reviews. The document discusses the importance of pay-per-click advertising for local businesses and provides examples of popular pay-per-click programs.
how much is your website worth check domain value. website worth provide complete estimated value of a website. domain worth of web website worth calculator
Role of Meta Title Tag in Search Engine Optimizationffats1
The meta title tag is important for search engine optimization (SEO) because search engines use it as the primary information about a website and display it as clickable text in search results. A good meta title tag should be written to instantly give visitors an idea about the website's content and encourage clicks. It should include relevant keywords and be between 15-20 words to attract searchers and search engines. Properly optimizing the meta title tag along with other meta tags can help a website rank higher in search results and receive more traffic.
Role of Meta Title Tag in Search Engine Optimizationclinteldridge1973
The meta title tag is important for search engine optimization (SEO) because search engines use it as the primary information about a website and display it as clickable text in search results. A good title tag that clearly conveys what the page is about can generate more traffic than a vague or unrelated one. The title tag should include relevant keywords, be unique for each page, and be between 15-20 words to effectively optimize a website for search engines.
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
James Osgood presents on using search engines to market services and listings. He discusses how search engines are the top source of new leads, providing an overview of search engine marketing. Key points include how search engines work, different types of search engines, and how to optimize websites for search engines through techniques like keyword research and link building. He also discusses hiring a search engine optimization consultant to help with these efforts.
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
SEO refers to techniques that help websites rank higher in organic search results. It is part of search engine marketing, which also includes paid search advertising. The goal of SEO is to provide searchers with the most relevant results by optimizing websites for search engines to easily index their content and determine relevance to search queries. Key factors search engines consider include on-page content, backlinks from other sites, and how well the content matches searchers' queries. Creating thorough, high-quality content on multiple topics through pages, blogs, and other formats can help websites effectively optimize for many relevant keywords and rank for searches.
The document discusses opportunities and challenges around digital content and search engine optimization. It addresses how to identify "missed" opportunities where content has potential to perform better, as well as "lost" opportunities where content used to perform well but no longer does. The speaker advocates for conducting content audits and competitive gap analyses to understand improvement areas. Examples are provided of updating older content to increase performance metrics like sessions, backlinks and leads. The discussion also covers quality issues, such as ensuring authoritative expertise on important topics, and avoiding duplicate content that could be seen as lower quality by search engines.
Role of Meta Title Tag in Search Engine Optimizationjcjvxce
The meta title tag is important for search engine optimization because it is given significant weight by search engines and is visible to both search engines and website visitors. The title tag should be written to clearly convey the topic of the web page in 15-20 words to attract clicks from searchers and visitors. It is best to include relevant keywords but avoid repeating words. Company names may be included but it is better to place them after keywords that describe the page content. Different, optimized title tags should be used for each unique web page.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
The document provides an overview of Patrick Stox's SEO presentation on creating valuable content for local accountants. Some of the key points covered include:
- Analyzing keyword data to identify topic opportunities and intents
- Mapping out topic coverage and content outlines to address what people search for
- Checking for cannibalization between existing and planned content
- Refining content over time through refreshing, translating to other languages, etc.
- Researching competitor links and top referring domains to identify link opportunities
- Creating topic cards to map content and train others on content creation
The presentation emphasizes analyzing keyword and competitor data to identify valuable content topics, mapping out content to address user intents, and refining content over
SEO, Search Engine Ranking Position (SERP) ReportKevin James
This document provides an SEO report and proposal for ServiceMaster Corporation. It analyzes the client's current website rankings, keywords, backlinks, and opportunities for improvement. The report finds the client's SEO grade is currently poor. It then proposes SEO services to implement like link building, on-page optimization, and keyword research to improve the client's organic search visibility and rankings over time. The proposal includes a breakdown of tasks and monthly costs to perform the recommended SEO work.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
Backlink Your Way To Success With Backlink Bonanza Samuel Mowe
About 35% of Search Engine Result Page Rankings have been shaken up by these new Panda updates and you want to get back on top or ensure your place at the top.
I don’t need to BS you about the new Google SERP Update. You Know What’s Going on. But as a quick refresher, here are a few truths to the new Panda updates:
http://upandcomingmarketing.com/
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This document discusses local search optimization for businesses. It covers what local search is, including how search engines determine local intent. It provides tips for on-page optimization like including the business address and phone number on all pages. It also discusses off-page optimization strategies like claiming business listings on Google, Yahoo, and Bing and getting online reviews. The document discusses the importance of pay-per-click advertising for local businesses and provides examples of popular pay-per-click programs.
Local Search Ranking Factors OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Local Search Ranking Factors - OMS Denver 2011Inflow
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
The document provides tips and strategies for prioritizing local search engine optimization work. It recommends focusing on reviews, optimizing website landing pages and content, setting up accurate Google+ local listings, cleaning up citations across various directories, and obtaining local links and citations if more than 3 hours are available. With only 3 hours, the priorities are reviews, optimizing the website landing page, and setting up the Google+ local listing and citations on major directories.
This document provides tips and strategies for local search engine optimization (SEO). It discusses researching local competitors to determine ranking factors like categories, citations, reviews, and links. Tools are recommended to analyze these ranking signals for different locations and industries. The document emphasizes starting with basics like claiming listings and focusing on high-traffic local terms before analyzing top competitors' local profiles in detail.
The document summarizes strategies for local businesses to dominate local search engine results. It recommends claiming and optimizing business listings on platforms like Google Places and Bing Local to increase prominence. It also emphasizes the importance of consistency in business name, address, and phone number (NAP) across listings and websites. The document further suggests techniques for local businesses to build high-quality, relevant links and citations to their websites to improve search rankings and visibility. These include creating valuable local content, sponsoring community events, and claiming directories and review profiles.
Reputation Shield is a service that monitors a business's online presence and reputation across various websites. It provides a report on where the business is listed online, how accurate the listings are, and what customers are saying. The service then takes action to optimize the business's online reputation by correcting listings, submitting new listings, and addressing customer comments. Using Reputation Shield helps businesses improve their visibility and reputation online, leading to more customers and demonstrable ROI. Selling Reputation Shield as a product allows sales teams to offer a unique reputation management tool that sets them apart from competitors.
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
Since 72 percent of consumers who perform a local search visit a store within 5 miles, building a local search marketing strategy is more important than ever. But, what exactly is local search marketing and how can you use it to grow your business?
The document provides tips for building a business website including engaging visitors within 4 seconds, focusing key areas on the home page, choosing an affordable website partner, driving traffic through search engine optimization, and using free or low-cost tools for website design, hosting, shopping carts, email marketing and blogging. It emphasizes selecting relevant keywords, updating content frequently, and getting backlinks from directories to improve search engine rankings.
This document provides a guide to optimizing a business listing on Google Places. It discusses what Google Places is and why it's important to get a business listed. It then covers how to add a new listing, claim an existing listing, and verify the listing. The guide explains that detailed information, proximity to city centers, and citations/reviews are key factors for ranking highly. It provides tips on maintaining consistent information across websites and directories to improve visibility. Advanced strategies include enhancing the listing with images and categories and studying competitors. Troubleshooting incorrect listings and duplicates is also addressed.
The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.
The document discusses search engine optimization (SEO) strategies for small businesses. It provides examples of clients who significantly increased their traffic and revenue through optimizing content and links on their websites. Key factors for SEO success mentioned include optimized titles, headlines, metadata, and quality backlinks. The document also offers many potential link building opportunities such as local directories, charity sponsorships, and guest posts.
Similar to Local business lisitng & Social Media plan | Arslan rauf (20)
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
3. Contents
What is Local Search? ................................................................................................................................... 4
What is Local SEO? ........................................................................................................................................ 4
Typical Local Search… ................................................................................................................................... 4
Local business listing Platforms .................................................................................................................... 5
Top Local business listing sites...................................................................................................................... 6
How to submit listing in google and get rank ............................................................................................... 9
Benefit to create a local business page ...................................................................................................... 10
Express Yourself With Bigger, Better Cover Photos .................................................................................... 11
Use Google+ as Your Business Page............................................................................................................ 12
Join and Create Communities ..................................................................................................................... 12
Get Local ..................................................................................................................................................... 13
Write reviews on your listing page ............................................................................................................. 14
Mobile Coverage ......................................................................................................................................... 15
How to Get Started on Yelp ........................................................................................................................ 16
Create a strong photo gallery ..................................................................................................................... 17
Recognize the value of your customer reviews .......................................................................................... 18
Respond to reviews..................................................................................................................................... 19
Track and use metrics in your Yelp dashboard ........................................................................................... 20
Social Media Marketing .............................................................................................................................. 21
Facebook ..................................................................................................................................................... 23
Create a Page While Logged in as Your Profile on facebook ...................................................................... 23
Choose Your Category from the Drop-down Menu and Name Your Page ................................................. 24
Add Your Profile Picture.............................................................................................................................. 24
Add Your Basic about Information .............................................................................................................. 25
Like Your Own Page .................................................................................................................................... 25
Do Not Invite Your Email Contacts Yet........................................................................................................ 25
Share Something ......................................................................................................................................... 25
Add a Cover Photo ...................................................................................................................................... 25
Add to You About Page ............................................................................................................................... 25
Review Your Permissions ............................................................................................................................ 25
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4. What is Local Search?
Local Search is online consumers looking to find qualified local businesses, by entering “top of mind”
search term(s) + a geographic modifier.
Example: [8080 taxes]
What is Local SEO?
Local SEO is search engine optimization that makes your business listing more relevant to local search
queries.
Note: Involves both content and reputation management across multiple sites.
Typical Local Search…
Let’s look for a AT&T service in Houston, TX
“AT&T” = keyword (product, service, category)
“Houston TX” = geographic modifier (the location)
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5. Local business listing Platforms
Local Business Listings have an inevitable drawback to a local business.
Time resources!
Updating your local business at six or more
local listing websites is only the tip of the ice
berg.
Maintaining these listings becomes an ongoing
weekly event.
Do You Understand How This Works At Each Local Business Listing Website?
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6. Top Local business listing sites
1. Google
http://www.google.com/local/add/businessCenter
2. Bing
http://www.bing.com/local/
3. Yahoo!
http://listings.local.yahoo.com/
4. Yelp
http://www.yelp.com/writeareview/newbiz?search_loc=xxx
5. Merchant Circle
http://www.merchantcircle.com/signup/
6. LinkedIn
http://www.linkedin.com/company/add/show
7. YellowPages.com
http://www.yp.com
9. Whitepages
http://www.whitepages.com/
10. Supermedia
https://www.supermedia.com/business-listings
11. Yellowbook
http://www.yellowbook.com/
12. CitySearch
http://www.citysearch.com
13. Mapquest
https://listings.mapquest.com/apps/listing
14. Biznik
http://www.biznik.com/
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9. How to submit listing in google and get rank
Step .1
Create a google plus
profile
Complete your profile
100%
Profile Name must be a
real human name
Step .2
Create a page with your Location name or brand name
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10. Step .3
Choose Local business places
Benefit to create a local business page
Having your own page/listing helps in interacting with the clients
more. Reviews works as a hall mark to online reputations. The higher
the rating with positive reviews you have, the more will be the
customers.
Take an edge from your competitors and build an instant trust with
the clients by greeting them with a page that show all your glowing
reviews.
Let People know you more with the help of Relationship marketing
so that you can retain the customer attention.
Spread the words more through advertise marketing, spend a good
amount and tweet more about every little thing.
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11. People habitually go more to google in search of queries than
facebook, therefore google plus is much more of value in getting the
new customers than the facebook.
Express Yourself With Bigger, Better Cover Photos
Take advantage of this great visual branding opportunity and upload an
impressive design that is 2120 pixels wide by 1192 pixels high.
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12. Use Google+ as Your Business Page
Join and Create Communities
Like many other social network groups, Google+ communities attract spam but Google+ has the best
spam management system in terms of catching spam and holding it for approval by the moderator
instead of making it public. Moderators can also quickly remove and ban users who repeatedly spam.
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13. If you want to circumvent spam in your own
conversations, create your community as private and
invite people of your own choosing. Alternatively, you
can set your community as public and moderate all
requests to join the community.
Get Local
Google+ has replaced Google Places and customers who are on Google+ leave reviews on your local
Google+ places page regardless of whether you are active there.
Why Is Google+ so important for local businesses?
First of all, search results now show the reviews, additional details and photos on your Google+ local
places page.
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14. Write reviews on your listing page
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15. Mobile Coverage
Last but not least, Google+ is looking
to become an even bigger resource
for local through their mobile app for
iOS, Android and Symbian
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16. How to Get Started on Yelp
Before we get into how to step up your game on
Yelp, let’s cover a few basics.
If your business is relatively new, the first thing
you’ll want to do is see if it has already been listed
on Yelp. Chances are it has.
So go ahead and search for your business’s name.
Once you find it, click the link that says “Work
here? Unlock this Business Page.”
Start with the essentials: Complete 100% your business’s Yelp profile
First of All try to getting your Yelp presence on track is to ensure you’ve got the essentials nailed down.
Having a fully featured profile that gives visitors all of the info they seek is a must.
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17. Create a strong photo gallery
Most businesses on Yelp only have a couple of poorly shot photos, usually uploaded by visitors. Some
businesses don’t even have one photo posted. This is a huge opportunity for your business to stand out!
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18. Recognize the value of your customer reviews
As you know that positive reviews on Yelp add a tremendous amount of social proof for your
business, not to mention increase your all-important star rating. But customer reviews actually
hold much more value than that.
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19. Respond to reviews
We can take advantage of this incredibly valuable tool Yelp has provided business owners. You, as the
business owner, can publicly respond to any review placed on your business profile.
Now, before you start firing away at every bad review that comes your way, stop and consider a more
strategic approach.
If you choose to respond to a comment, do it calmly and respectfully. The key here is to show that you
care. Thank the reviewer for their feedback, and point out things they may not have been aware of, or
explain how you plan to fix or improve whatever it is they were complaining about.
Respond to positive reviews as well! Thank them for coming in and for their kind words. Use this as an
opportunity to highlight the hard work you’re putting toward a great customer experience.
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20. Track and use metrics in your Yelp dashboard
Business owners on Yelp gain access to detailed behind-the-scenes metrics about their business’s
performance on Yelp.
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21. Social Media Marketing
Social Networks are now an important assessment of your SEO strategy. All
search engines will consider your presence (or absence within the social media
space).
In a nutshell, it is almost compulsory to create at least a Facebook and a Twitter
Account if you want to increase the quality score of your website.
How Google manage with Facebook and Twitter
Google accounts for the number of times a page has been tweeted or retweeted.
This has an impact on the research of news and in search of natural results.
Google will calculate your quality score for each user from Twitter and Facebook.
The reputation of Twitter or Facebook User is considered by Google and the
Search engine will calculate the weight of links in their tweet or its fan page. This
is quite important in the case of real time search. Google uses the link found in
the fan pages of Facebook and twitter page with the same rating. Google does not
use any personal information found in the wall.
How Bing will manage with Facebook and Twitter
Bing takes into account the social awareness for Twitter users ("social authority"),
including the number of users and the number of subscribers ("followers"). This
may have some impact on your ranking in the natural results of conventional
research, and much more impact in social research (Bing Social Search) for which
the tweets of people making authority are favored.
Bing calculates the score of authority of a Twitter user. In some cases, if the
person is well known, Bing may be associated with his name. The links in the
tweets are all the more important they are issued by a user authoritative. Bing
will consider shared links via Facebook and links on Fan page. Bing does not
attempt to calculate a reputation score for a Facebook user, because only the
public data are used (not all that is exchanged with "Friends"). To measure the
importance of a shared link on Facebook, Bing relies on the analysis of Twitter: if
the link is shared on the two places, it is more likely to be of quality.
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22. How to improve your “social signals”
KPI’s that you have to optimize your Social Media Plan.
Twitter:
the number and importance of subscribers
(followers) o The number of subscriptions
(followings)
ratio subscribers / subscriptions o
number of retweets (RT)
the number of subscribers from important retweets
ratio retweets / tweets to measure whether your tweets are often
retweeted o number of replies (reply)
the number of appearances on lists
changes in the number of subscribers, retweets, endorsements,
appearances on lists commitment capacity
The age of the account
the PageRank of the page Profile
Facebook:
the number of fans (friends)
the number of interventions on the all
the number of comments
the number of "Like"
changes in the number of fans, interventions on the wall,
comments, "Like" commitment capacity
The age of the account the PageRank o
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23. Facebook
Create a Page While Logged in as Your Profile on facebook
Go to www.facebook.com/pages/create.php. Take a look at the main categories of the Pages and
decide which one fits your business. Click on one of the boxes to select that main category for your
business and browse through the categories in the drop-down menus to see which one fits best.
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24. Choose Your Category from the Drop-down Menu and Name Your Page
The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more
important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out.
But the categories aren’t as important for other Pages currently.
Add Your Profile Picture
The profile picture is the image that appears next to every post that goes into the news feed from your
Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different
dimensions. You will be able to adjust the viewable portion of the profile picture by moussing over the
photo and clicking Edit Profile Picture and then Edit Thumbnail.
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25. Add Your Basic about Information
Like Your Own Page
Do Not Invite Your Email Contacts Yet
Share Something
Add a Cover Photo
Add to You About Page
Review Your Permissions
There are endless things you can do to your Page such as add Applications, learn more about getting
into the news feed or do some Facebook advertising. But for now, congratulate yourself on getting your
Page up and running!
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