This document provides an overview of mass communication and media studies as it relates to movies and videos. It discusses the history of movies from the 1830s to present day, including the introduction of sound in films in the 1920s. It also summarizes common movie genres like comedies and adventures. Additionally, it outlines how the movie industry generates revenue through methods like product placement, synergies with other companies, and blockbuster films with large budgets. Finally, it discusses modern movie viewing at home and trends like direct-to-video sequels and piracy.

1. Presenter: Nagla Drashti P.
Class: M.A. Sem -4
Paper no: 15
Paper name: Mass Communication and Media
Studies
Topic: MCMS in Movies and Videos
Batch no: 2016-2018
E-mail id: nagladrashti38@gmail.com
Submitted to: S.B.Gardi Department of English,
Maharaja Krishnakumarsinghji Bhavnagar
University.

2. Welcome

3. What is Mass Communication and Media Studies?
Mass communication is the study of how people
exchange information through mass media to large
segments of the population at the same time. In other
words, mass communication refers to the imparting and
exchanging of information on a large scale to a wide
range of people. It is usually understood to
relate newspaper, magazine and book publishing, as well
as radio, television, and film, even via internet as these
mediums are used for disseminating
information, news and advertising.

4. A Brief History of Movies:
The Word Photograph came into public usage in the 1830s.Moving
photographs or movie became popular towards the end of the
1800s.
The first attempt to tell a story in a movie, “ The Grate Train
Robbery of 1930 “. D.W. Griffiths’ “ The Birth of a Nation “ appeared
in 1915, it is credited as first American movie to attain artistic
excellence.
The area of Los Angeles known as Hollywood. It has long been
associated with the movie industry. The first permanent studio
opened in 1911, was ‘Nestor Studio’.
Many studios still familiar today, Paramount, Warner Bros,
Columbia.
Until the mid-to- late 1920s all movies were silent. After that there
were only recordings or live musicians to provide background music
in movies.

5. There are the three studios with we familiar today.

6. Continue...
In the 1927, movie named “ The Jazz Singer “ is often cited as the
first successful talkie or movie that included recorded dialogue.
In 1930 were the Age of Great Depression the movie industry did
well. Many movie historians see the 1930 and early 1940 as the
Hollywood's Golden Age.
The technical and artistic aspects of Film making had also grown
highly proficient. Thus, the movie industry enjoyed both Financial
and creative success during its Golden Age.
American West provided a large- scale spectacle that was best
appreciated at the theatre rather than on television.
The Wild West reflected the American ideal of rugged
individualism, in which the hero had to struggle against nature, his
enemies, and often himself in order to survive.

7. The Movie industry today:
 Although the world was in a severe
economic recession in 2008 and 2009,
industry analysts were not surprised that
the movie industry did quite well.
 According to the Motion Picture
Association
of America (MPAA), U.S. movie theaters
took in $9.8 billion in box office sales in
2008.
 The fact that the recession occurred
worldwide also helped foreign ticket sales
of exported American movies. For
example, ‘Ice Age: Dawn of the Dinosaurs’
broke box office records in Russia, Mexico,
and Brazil during the summer of 2009.

8.  Product placement: One of the ways movie
producers increase revenue is through product
placement. Manufacturers of any number of
consumer items pay to have their products featured in
movies.

9.  Synergies: A synergy generates a combined effect that is
greater than the results those divisions or companies could have
each had on their own. (for example, Disney and McDonalds).
Disney, as other motion picture producers.
 regularly enter into similar arrangements with fast food chains
and other retailers. (For example, the Subway sandwich chain
promoted Land of the Lost and Burger King promoted Star Trek
during the summer of 2009.)

10.  Common movie genres: When discussing types of movies, critics
use the term genre, which is also a literary term. The most common
genres in movies are comedies, action, adventures, and dramas.

11. Adventure Movie
Comedy movie

12.  The blockbuster and its progeny: The term blockbuster
typically refers to a movie that generates box office receipts of
over $100 million. several, including Pirates of the Caribbean:
Dead Man’s Chest and Spider-Man 2 reportedly cost over $200
million. The highest grossing movie of all time is Avatar, released
in 2009, which had American box office sales of over $700 million.

13. Movie viewing at home today
One remarkable benefit of the screening movie at home is that, if
one movie which is not successful in theatres, that movie we still
generate at our home.
 Nowadays many directors are used to share their works in the
form of video instead of presented at the theatre. Because they get
more profit than the theatres.
 Direct to video release a sequel is the common idea nowadays.
Some of the major directors are used to share their interesting
videos on social media. People getting board to showing sequel and
it also hurts the original one.

14. Here i put one example of the movie, “ Fast and Furious” it has
a eight parts, which is the sequel of the original one. Another
movies are, “ Transformers”, “ Pirates of the Carrabin” , “ Harry
Potter”.
 In the mid-1990s, various computer and electronics firms
conferred with each other and agreed on the current
international DVD standard.
 All involved in the creation, distribution, and exhibition of
movies are concerned about movie piracy. A basic type of piracy is
simply making copies of a DVD or other optical disc and
distributing them. Although the original disc usually incorporates
anti-piracy technology, this technology can be hacked.
Continue...

15. Thank You