1. Be able to present results of research
Harry Neal

2. Press Junkets
A press junket will be held at monthly intervals to keep
the attention of the public and the media alike. These
conferences shall be hosted in reputable establishments,
such as the Mayfair Hotel in London, making them even
more of a coveted affair to attend. An assortment of
media companies will be invited to the conference.
Newspapers companies such as the Times and the
Independent will rub shoulders with TV companies like the
BBC and Sky as they receive the latest information on the
film. Members of the public will also be selected via
competitions to attend the event, where they can see for
themselves the information that they so desire.

3. Trailer
The trailer for Skyfall will be shown before other feature
films of similar genre. The Bourne Legacy, released three
months before the upcoming 007 film, would be a suitable
film to show the trailer prior to. Both films belong to the
genre of action-thriller and feature similar themes,
making it ideal for promoting Skyfall. The British Board of
Film Classification (BBFC) classified the previous two films
in the Bond series, Casino Royale and Quantum of Solace
as 12A for cinemas. Given the more mature themes of
their successor, it is wise to assume that Skyfall will be
classified either as 12A or 15, depending on the content of
the film when it is assessed by the BBFC.

4. Poster
Posters will be displayed in busy public places where they
will likely gather the most attention. One ideal location
for this purpose would be a cinema. Here, moviegoers
could view the poster for Skyfall and consider seeing the
film when it is released later in the year. Another suitable
location would be places of public transport, for example
an underground station, where large amounts of people
can see it as they travel to work. It would benefit the film
to have its posters placed several months before it is
released. By doing this, the public will be made aware of
the film long before it hits cinemas, giving them time to
consider and plan for the film when it is finally launched.

5. Viral Campaign
A website dedicated to Skyfall will be launched to the
public to generate additional interest to the film in the run
up to its cinematic release. Fans can go online and enjoy
special content regarding the film that will be gradually
released as the months pass. The site will feature typical
adverts for the film, such as posters and banners, as well
as teaser trailers and featurettes to keep even the most
dedicated fans satisfied. Such content may even make its
way to social sites such as Facebook and Tumblr, where a
greater audience would be able to view the campaign
material without having to seek out the official website,
allowing everyone to keep up with the film’s progress.

6. Merchandising
Merchandising is an equally import aspect of promoting
the film to the viral campaign. The James Bond film
franchise is often known to endorse or otherwise feature
other licensed products in its movies. One particularly
famous example is the Aston Martin DB5, a British car
universally recognised by fans of the series and motor
enthusiasts as the signature Bond car. While this model of
car is not as suitable for the films today, it is likely that a
successor of the DB5 could be used to promote the latest
film. This could tie in with the typical merchandising of
action figures of Bond and the car for younger
audiences, or perhaps even the car itself for adult fans.