Q&A about Resources/Costs Team Presentations: Resources/Costs Summary about Lessons Learned Work for next class

1. LLP@Tecnico
Class 9
Luis Caldas de Oliveira

2. Agenda for Class 9
• Q&A about Resources/Costs
• Team Presentations: Resources/Costs
• Summary about Lessons Learned
• Work for next class

3. Q&A RESOURCES/COSTS

4. Key Resources

5. Financial Resources
Financing
Seed: FFF, Angels, Crowd-funding
Grow: VC, Corporate, Gov. Grants
Operating
lease-lines, factoring, vendor-financing

6. Physical Resources
Facilities
Office space, warehouse, factory, etc.
Machines
Computers, manufacturing equipment, lab
equipment, etc.
Vehicles
Vans, trucks, fork lifts, company cars, etc.

7. Human Resources
Personal
Teachers (learn), coaches (train), mentors
(care)
Company
Advisors (vision)
Qualified employees
Technicians, sales, administrative, etc.

8. Intellectual Resources
Trademark
Copyright
Trade secrets
Patents
Contracts/NDA

9. Trademark
Identifier that differentiates the
products of a company
Can be a logo, a sentence, a
word or the product packaging
The trademark owner can sue
for infringement

10. Copyright
Protects
original work: books, music,
etc.
derivative work: translations,
summaries, etc.
Lasts for 70 years after
authors death
No need to register
Fair use: limited use of
copyrighted materials

11. Trade Secrets
Protects any company
information that:
Has economic value
Took effort to create
It is new or unique
Is kept secret

12. Patents
Conditions for patentability
Novelty
Inventiveness (non obvious)
Industrial application
Exclusive rights last for 20 years
Rights have territorial limits
Needs registration

13. IP Strategy
By Peter D. McDermott
https://www.youtube.com/watch?v=XgF_k4uGUtk
http://www.entrepreneurship.org/Founders-
School/Intellectual-Property.aspx

15. Key Activities

16. Activities
Engineering and planning
Production
Supply Chain Management
Sales
Customer Support

17. Cost Structure

18. Costs
Can be fixed or variable
Most important costs in:
Activities
Resources
Do not surprise your investors!

19. TEAM PRESENTATIONS:
RESOURCES/COSTS

21. LESSONS LEARNED PRESENTATION

22. Business
Communication
Tell a story

23. Greek Tragedy in 3
Acts
• Act I: Setup (Problem)
• Act II: Confrontation (Obstacles)
• Act III: Resolution after the climax
(Strategy)

24. Characters
Protagonist:
person or idea we
are rooting for
Antagonist:
person or situation
in conflict with the
protagonist

25. The Three-Act
Structure
Act I
Setup
Act II
Confrontation
Act III
Resolution

26. Tension vs Time

27. Act I: Setup
Setting
Players
Motivation
Call to
action

28. Act II: Confrontation
Rising
action
Challenges
and
obstacles
Final
Conflict
(Climax)

29. Act III: Resolution
Turning
point
Falling
action
Resolution

30. Plot Diagram

31. Key Components
• Engage with your audience (emotions,
humor, enthusiasm)
• The focus is on you, not your slides
• Edit, Edit, Edit
• Practice, Practice, Practice

32. NEXT CLASS

33. Final Presentation
• 10 Minute Presentation
• 2-minute video

34. Before Next Class
• Keep talking to customers!
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare presentation and video
• Presentation Skills Training:
http://www.slideshare.net/sblank/lessonslear
ned-day-presentation-skills-training

35. Obrigado