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LLP@Tecnico
Class 9
Luis Caldas de Oliveira
Agenda for Class 9
• Q&A about Resources/Costs
• Team Presentations: Resources/Costs
• Summary about Lessons Learned
• Work for next class
Q&A RESOURCES/COSTS
Key Resources
Finance
• Financing
• Seed: FFF, Angels, Crowd-funding
• Grow: VC, Corporate, Gov. Grants
• Operating: lease-lines, factoring,
vendor-financing
Physical
• Facilities
• Machines
• Vehicles
Human
• Personal: teachers (learn), coaches
(train), mentors (care)
• Company: advisors (vision)
• Qualified employees
Intellectual
• Trademark
• Copyright
• Trade secrets
• Contract/NDA
• Patent
Key Activities
Cost Structure
Costs
• Fixed and Variable
• Most Important Costs:
• Activity
• Resource
• Others…
Do not surprise your investors!
TEAM PRESENTATIONS:
RESOURCES/COSTS
LESSONS LEARNED PRESENTATION
Business
Communication
Tell a story
Greek Tragedy in 3
Acts
• Act I: Setup (Problem)
• Act II: Confrontation (Obstacles)
• Act III: Resolution after the climax
(Strategy)
Characters
Protagonist:
person or idea we
are rooting for
Antagonist:
person or situation
in conflict with the
protagonist
The Three-Act
Structure
Act I
Setup
Act II
Confrontation
Act III
Resolution
Tension vs Time
Act I: Setup
Setting
Players
Motivation
Call to
action
Act II: Confrontation
Rising
action
Challenges
and
obstacles
Final
Conflict
(Climax)
Act III: Resolution
Turning
point
Falling
action
Resolution
Plot Diagram
Key Components
• Engage with your audience (emotions,
humor, enthusiasm)
• The focus is on you, not your slides
• Edit, Edit, Edit
• Practice, Practice, Practice
NEXT CLASS
Final Presentation
• 10 Minute Presentation
• 2-minute video
Before Next Class
• Keep talking to customers!
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare presentation and video
• Presentation Skills Training:
http://www.slideshare.net/sblank/lesson
slearned-day-presentation-skills-training
Obrigado

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