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Social Media Analytics

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Shikha Pakhide
Shikha Pakhide

The slides as presented during SMCPune online workshop by Soham Sabnis (from Digiwale -@sohamsabnis on twitter )

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• What does it mean for Brands? • DO I care about YOUR Analytics • Tools • ROI – Oh okay, let us skip this! Soham Sabnis : Team Digiwale
What is the Value?
Hoping to get better
Who is shouting this?
Measurable Metrics
To change whatever you are doing!
What to measure
(gained from investment – cost of investment) / cost of investment • Engage • Be Authentic • Content premium • Real Time Apps • Experiment
Look at what to achieve
There is nothing like Hootsuite Facebook Insights Radian6 Social Mention TweetReach Reachli Strength |Sentiment | Passion | Reach.
Thank you! 

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