The document discusses creating, promoting, and monetizing blogs. It provides information on how to establish a presence online through blogging and transitioning a blog to online sales. Key points covered include developing profitable blog activities and services, creating buzz to promote blogs, and using tools and methods to create and try real blogging situations. The document aims to help students understand new communication ways on the internet, particularly blogs, and acquire blogging and internet vocabulary.

1. Blogs : create, promote and monetize
Blogging Course

2. Presentation
Who I am
What are we going to do together
My spirit

3. The main Idea
The student discovers and tries to
understand the new way of
communication involved by the
development of the Internet and in
particular the weblogs better known
as “blogs”. He acquires the blogging
and internet vocabulary.

4. The principle
How to exist on the web? From the diary
blog to the online sale

5. Monetization
Develop profitable
activities and
services with a blog

6. The best secret of the web 2.0
Create a buzz

7. Go inside the game !
P ote ideas and develop the e reputation
rom

8. The Tool Box
Tools and methods

9. create
Create a blog, create
some tools and try real
situations

10. Defining Blogs- A Simple Way

A BLOG (Weblog) is a software which
allows people to
communicate,collaborate and build a
communityonline. It can be syndicated,
shared,reused or remixed. It allows
people to easily learn from the
knowledge of others

11. The Benefits of Blogging


One of the important responsibilities that comes with having an idea
or a product is marketing it. Good publicity can be garnered
through publicity, TV interviews, and press articles about your
stuff. You can also sometimes sell directly by this way. However, it
is just as important to market yourself . What’s a great way to
promote yourself? Through the new marvel of the blog. A blog,
short for Web log, allows you to write a short commentary to your
audience on a Web site.

12. But wait a minute...

13. But maybe you already know something about blogging ?
Don't you ? We'll see that with a few questions.
Don't be afraid, there'll be no marks

14. Answer these questions please

15. Questions

In your opinion what are the benefits of bloguing ?

In your opinions what akind of duties do you get when
you decide to start a blog ?

What are the diferents sorts of blogs ?

How can you promote your blog ?

In your opinion, in which kinds of way do you need a
blog for business ?

What do you expect about blogging ?

16. Thank you

17. The benefits of bloguing

It gives you a good visiblity

It allow you to be recognized as an expert in your business or
leisure

It can help you to sell

It can help you to get some press articles

It can help you to increase your network

It can help you to know what are the needs of your customers

It can help you to developp customer loyalty by creating a dialog

18. Blogging needs time and work
Time to create


Time to find idea

Time to write

Time to promote yourt content

Time for conversation