This document summarizes the benefits of OpenEd, an educational platform that provides personalized learning resources and assessments to help teachers implement standards-based instruction more effectively. It outlines how OpenEd aggregates the world's largest library of educational videos, games and assessments mapped to standards, and uses machine learning to recommend individualized content for students based on assessment results. This allows teachers to spend less time on planning, grading and reteaching by automating these processes. The document also notes OpenEd's traction with over 135,000 teachers and potential to generate $100 million in revenue.

1. The Right Resource for Every Standard and Every Student

2. “flipped or blended classroom” is
disrupting education
• existing ed tech (lesson
planning, quizzing tools) don’t
handle it well
The Problem
Common Core and other rigorous
standards are things teachers need
help with
• 70% of teachers assess as not
knowing their grades standard
content
* Gates Foundation Survey: http://www.scholastic.com/primarysources/download-the-full-report.htm

3. Before OpenEd
Possible 1:1
Impossible with 20 students
• Pick concept
• Teach to student
• Assess if mastered
• Reteach if necessary
• Next concept

4. • Takes a concept
• Teach it with
OpenEd’s largest
resource library
• OpenEd assesses
mastery with largest
library of quiz content
• OpenEd reteaches
what each student
missed using just the
right content
After OpenEd
OpenEd Makes Personalized Learning Scalable for the First Time

5. A Teacher’s Day Before OpenEd
Prepare for Class: 1 hour
• Choose Topic, activities, resources.
• Create a lesson plan.
Classroom Facing Time: 6 hours
• Lecture.
• Guide in-class activities, exercises,
worksheets
• Direct assistance to students
Grading: 1 hour
• Hand-grading homework
• Hand-grading quizzes
• For 25-75 students
Impact of OpenEd
A Teacher’s Day After OpenEd
Prepare for Class: 15 minutes
• Use default lesson plan.
• Delete or add resources
Classroom Facing Time: 6 hours
• Lecture.
• Pop quizzes, in-class “homework”
• OpenEd suggests videos
Grading: 15 minutes
• Auto-grading homework
• Auto-grading quizzes
• For 25-75 students

7. Over one million videos, games, assessments and
homework assignments
World’s largest K-12
educational resource library
Aggregated, free content
• 100+ providers including
Mapped to every standard
• Every Common Core standard and microconcept
• Machine Learning
• Team of Curriculum Specialists
Premium Content
API

8. Changing the way teachers spend their time
Saving teacher time by presenting
right resources
Lesson Plans
• Default lesson plans for every grade, subject, and textbook
Saving Time on Assignments
• Easy class creation
• Single click assigns resources to students and tracks usage

9. Free and premium assessments for every microconcept in CC standards
Largest collection of assessments
Making assessments smarter
• Only free formative assessment item bank
• Covers all Common Core standards with questions
• Suggests resources for any question missed

10. Automatic grading frees time for teachers to do what they do best: teach!
Teachers can translate data into action
Mastery Chart
• Track student progress through assignments realtime
• Recommends remediation for each student

11. Earn badges for mastery of skills with videos for intervention
Common Core Quest App

12. Why Now

13. Traction

14. We acquire teachers via social networks for $0.98
• They onboard their students and parents for free
We are at scale: 135K teachers acquired already
• Growing 27% per month
$100M revenue runrate on $10M incremental raised
• 200K classrooms with 5 parents/classroom paying $10/mo premium
Quick Path to $100M Revenue

15. Reaching 200K Classrooms
Teacher first Student first Partner first

16. We Are Loved
• “Having prebuilt assessments that align to each CCSS standards and that recommends
videos for each student’s learning gap has completely changed my teaching. Each student
is engaging with just the right resources they need. And I’ve become an engaged coach
not a fulltime grader and lecturer.” – Brandon Dorman, Fresno USD
• “I used to be bored by videos I was asked to watch, typically stuff I knew. I love taking the
quizzes to show what I know and get a fun video that I really learn from.“ – Tonya, 8th
grade student
• “ It is crucial that they have quick access to just the right quality, aligned resource for each
student. We partnered with OpenEd to greatly expand teachers’ access to these skill-
aligned resources for personalizing learning” – Anne Schreiber, SVP, Renaissance Learning

17. We are the 4th startup to do Freemium model at scale
• ClassDojo: 1M classrooms in 24 months
 Behavior communication only, so hard to monetize
• Edmodo: 1M classrooms in 20 months
 Communications only, so hard to monetize
• Remind: 1M classrooms in 30 months
 Communications only, so hard to monetize
We are first to leverage it in core learning when $$ are
• STAR Testing/Renaissance:
 500k classrooms with 1 test per year after 10 years
 $200M revenue. Acquired for $1.1B in 2014
• Pearson
 2M classrooms in textbooks. $7.6B revenue
• MasteryConnect
 $24M raised for old-school field-sales-based distribution of assessments.
 We have more classrooms in 6 months than they do in 5 years
K-12 EdTech Landscape

18. 20 headcount
• 10 Engineers: machine learning, full-stack, web front-end, android, ioS, UI design
• 7 Curators
• 3 Direct Customer Acquisition
VP Marketing, Ron Drabkin
• Direct customer acquisition expert with history of $100M/year direct spend
• Co-founded a charter high school
Founder and CEO, Adam Blum, has 3 prior exits totaling $600M
• Technical founder with expertise building platforms
• Rhomobile and Good acquired by Motorola, Systinet acquired by Mercury/HP
• Started OpenEd to solve the education problem for his own children
OpenEd Team