Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost savings than Cisco's previous traditional marketing launches.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Is your social media plan too serious shall we build online communityHai Dongkixot
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites and their advertising agency partners. Community and Social Media have become important in every brands’ 360-degree strategy, however the roles of community and social should be clarified to reflect the differences in each realisticly.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Is your social media plan too serious shall we build online communityHai Dongkixot
Community and Social Media have risen dramatically during the the past year and are the “buzz terms” within corporate suites and their advertising agency partners. Community and Social Media have become important in every brands’ 360-degree strategy, however the roles of community and social should be clarified to reflect the differences in each realisticly.
La Comisión Nacional de Control de Calidad del Colegio de Contadores Públicos y Auditores de Guatemala tiene como objetivo fundamental desarrollar un sistema de aseguramiento de calidad en el trabajo del auditor y con ello implementar la Norma Internacional de Control de Calidad NICC 1 (ISQC 1 por sus siglas en inglés), sus modificaciones y las que se promulguen a futuro por el órgano correspondiente.
La Comisión Nacional de Control de Calidad del Colegio de Contadores Públicos y Auditores de Guatemala tiene como objetivo fundamental desarrollar un sistema de aseguramiento de calidad en el trabajo del auditor y con ello implementar la Norma Internacional de Control de Calidad NICC 1 (ISQC 1 por sus siglas en inglés), sus modificaciones y las que se promulguen a futuro por el órgano correspondiente.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
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https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
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Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Cisco b2 b case study
1. Cisco B2B Case Study: ASR
Launch
Jonathon Bilancia
Social Media and Business
2. Cisco Social Media Profiling
• Website: www.cisco.com
• Blogs: 22 external, 475,000 views/quarter
• Twitter: 108 Cisco feeds with 2 million followers
• Facebook: 79 groups with 100,000 fans
• YouTube: 300+ channels, 2,000+ videos, 4 million views
• Second Life: 150,000 visitors, 50+ events
• Flickr: 300+ photos, 400,000 views
3. The Situation
• As seen in previous slide, Cisco has great presence on social media
• In 2009 many Marketers at Cisco decided to make a push for using Social Media
more greatly in their B2B marketing campaigns
• Cisco needed to show that it’s Social Media marketing was more effective in
promoting their brand, and reducing costs
• Also, needed to create more brand awareness as well as create foothold in B2B
social media
4. The Action: Use only Social Media
• Cisco chose to market the launch of a new product using only social media, this
product was the ASR router
• Marketers would only use YouTube, Facebook, micro sites, Second Life, Blogs,
even interactive games to promote, and create virtual launch events for the ASR
router
• Their marketing plan was to promote the router "virtually, visually, and virally"
5. Action: Grab their target market: THE
UBER USERS (tech geeks)
• Created a fun micro site directed at uber users (the tech and early adopter
audience) to help create and spread buzz.
• Cross posted videos from the micro site and YouTube to enlarge and extend their
reach to their target market and beyond
• Established Second Life presence that included a countdown calculator and pre
event live concert to increase visibility (research showed much of their audience
the Uber Users is on Second Life.)
• Created a Facebook group to cater to users not part of Second Life ( the long tail)
• Created an interactive 3D game - Edge Quest - to attract the large gaming
audience, the game was to promote the router
6. The Action: Continued
• Facebook – Network engineers could connect on the Cisco Support Group on
Facebook to constantly spread the word of the product. One member shared
that he networked while laying by the swimming pool so he could stay connected
poolside.
• Cisco blogs – Videos and other content engaged bloggers and customers,
encouraging viral pickups.
• Online forum – Cisco seeded its Networking Professionals Technology
Community Forum with launch-related discussion topics and gave customers an
“Ask the Expert” function.
• YouTube Commercials
• Establish a presence in Second Life
7. YouTube Advertisement
• Additionally, the company heavily used videos on YouTube to educate customers
and the media about the ASR, encouraging them to pass along links via social
sharing.
• The video “The Future of Shopping” received 3.3 million views
8. The Results
• More than 9,000 people from 128 countries attended virtual launch events that
were promoted on Facebook, and various blogs
• Without travel, the launch saved an estimated 42,000 gallons of gas.
• Print ads were largely replaced with media coverage which then was posted to
YouTube
• Nearly three times as many press articles as a comparable traditional launch,
more than 1,000 blog posts and 40 million online impressions.
• The whole launch cost one-sixth of a similar launch that used traditional outreach
methods
9. The Results (compared with
traditional media)
• Fly in more than 100 executives and
press members from 100 countries
to headquarters
• Take a few hours of the CEO’s or an
executive’s time to prep and
present
• Email customers
• Run print ads in major business
newspapers and magazines
• Costs in the hundreds of thousands
• 9,000 people attended the social
media product launch events – 90
times more attendees than in the
past
• Saved 42,000 gallons of gas
• Nearly three times as many press
article hits, than traditional outreach
methods
• More than 1,000 blog posts and 40
million online impressions
• One-sixth the cost of a traditional
launch
Traditional
Social Media
10. What Can be Learned from this
• Social media doesn’t replace the need for white papers or sales interaction. think
it helps accelerate and shorten the sales cycle
• “There are studies out there that people who are involved in communities and
engaged with the brand are likely to spend up to 50% more than those who are
not. We want to try to prove that.”
• Social media is effective, it is rapid and fast communication, it is cost effective
and it is the future
11. References
• "Free Digital Planning Templates." Smart Insights. Web. 3 Dec. 2014.
http://www.smartinsights.com/social-media-marketing/social-media-strategy/b2b-social-
media-cisco-case-study/
• "MarketingSherpa Blog." B2B Marketing: How Cisco Transformed Its Marketing
Strategy to Better Serve Customers [Video]. Web. 3 Dec. 2014.
<http://sherpablog.marketingsherpa.com/b2b-marketing/marketing-strategy-better-
serve-customers/>.
• "Business and Social Media: Cisco Case Study." Business and Social Media: Cisco
Case Study. Web. 3 Dec. 2014. <http://blog.paradigm-il.com/bid/99334/Business-and-
Social-Media-Cisco-Case-Study>.
