At this year's ad:tech San Francisco, Jeff Pontes, Executive Consultant at Leopard, an Ogilvy Company, shared a unique perspective on how B2B brands can utilized social media to transform businesses. In his presentation, "The Art of Social Content Distribution," Jeff outlined his strategy to turn search into demand.
Ogilvy’s Jeremy Sanchez (President, Global Strategies) and Robert John Davis (Executive Director, Advanced Video Practice) debate whether or not the use of the word viral is a good thing. Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty…
In his presentation, "The DigiMarketing Imperative", Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
Ogilvy’s Jeremy Sanchez (President, Global Strategies) and Robert John Davis (Executive Director, Advanced Video Practice) debate whether or not the use of the word viral is a good thing. Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty…
In his presentation, "The DigiMarketing Imperative", Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
Videos have become a must-have tool for businesses around the world. They are engaging and interactive, providing fresh content on your website to enhance your brand, message and online traffic.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
"Team A" final presentation for Consulting Skills & Frameworks, Fall 2012.
Product pitch: "Facebook Stream" - a web browser from Facebook allowing users to seamlessly browse the web while enjoying the tools of Facebook. Stream also allows Facebook to collect unique data about users to offer more relevant and targeted ads, promotions, and information.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 100+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular’s audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 2 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
Videos have become a must-have tool for businesses around the world. They are engaging and interactive, providing fresh content on your website to enhance your brand, message and online traffic.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
"Team A" final presentation for Consulting Skills & Frameworks, Fall 2012.
Product pitch: "Facebook Stream" - a web browser from Facebook allowing users to seamlessly browse the web while enjoying the tools of Facebook. Stream also allows Facebook to collect unique data about users to offer more relevant and targeted ads, promotions, and information.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 100+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular’s audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 2 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
This presentation provides an overview of the research I performed into:
- how Dutch companies are using social media;
- how these companies are organizing their social media activities.
The research was performed in Q4 of 2009 in collaboration with Jungle Minds internet consultants.
Search First Migration - Using SharePoint 2013 Search for SharePoint 2010Bob German
This presentation reviews the differences between SharePoint 2010 Enterprise Search, FAST Search, and SharePoint 2013 Search. It then presents three approaches for using SharePoint 2013 to search SharePoint 2010 as part of a "Search First" migration.
Architecting Your Content For the Unknown ConsumerRichard Jones
Whilst CMS communities talk headless, the market is starting to talk CaaS (Content as a Service), in which content is created and managed independently of the place it will be consumed. CaaS becomes especially important when considering the Internet of Things or more traditional end points such as websites and mobile apps. Over time, this could mean everything from your TV or watch to your fridge. This session will look at how eZ can be used to offer CaaS by positioning it as the Digital Hub of the enterprise.
Game of Screens: Tech kingdoms creating the omni-channel experienceNeustar, Inc.
With the passage of time, it becomes increasingly crucial for companies to adopt new marketing technologies and develop new tactics to seize the attention of the consumer. With that in mind, Neustar examined the evolution of marketing technology and its push toward enabling true omni-channel consumer experiences. In this infographic, we've highlighted some intriguing statistics about marketing tech and the history of its heavy hitters.
Theresa May is enjoying a warm honeymoon welcome with the public according to Ipsos MORI’s latest Political Monitor. More than half (54%) say they are satisfied with Ms May’s performance in her first month as PM while one in five (19%) say they are dissatisfied – leaving her with a net satisfaction score of +35. This is comparable to her predecessor David Cameron’s rating in June 2010 when 57% were satisfied with him doing his job as PM and 26% dissatisfied. Although higher than those of John Major and Gordon Brown in their first month as Prime Minister, May’s satisfaction ratings are still behind Tony Blair’s first month back in May 1997 (65% were satisfied and 5% dissatisfied).
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Keyword Intelligence - Socialize West 2011Ron Jones
This presentation was given at the Socialize West 2011 conference in San Francisco. It covers the basics of keyword research principles and strategies but also explores keyword tools / techniques for use with social media.
It provides links to mainstream keyword research tools as well as social media related keyword tools and how to use them.
Much of the content came from a book that has recently been authored by Ron Jones and published by Wiley Publishing called - Keyword Intelligence: Keyword Research for Search, Social and Beyond.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
1. The Art of Social
Content Distribution
Tactics for a B2B audience
2. Understanding the B2B online video landscape
92% 75% But the reality?
of decision-makers view job-related videos Only 6% currently
watch video online
use video sites as an
work info source
3. Connecting the content to a purchase
It’s a simple 3-step process:
1 Listen 2 Identify 3 Respond
Search Post-Play Content Tagging and Distribution Demand
Alignment Interaction development Optimizing generation
results
Desired post- Interview Video edit Video Quality Tracking
Consumer
viewing guides review Control against goals
Intent
actions
modeling
Script Keyword/ Site uploads Optimizations
Measurement development Metadata as necessary
model development
Video
Production
4. Defining Social Content Distribution
Social Content Distribution is a B2B tool that:
Transforms ―search‖ into ―demand‖
Engages users in regular web usage patterns
Is strategically tagged to be found in ―unbranded search‖
Leverages customer content—―peers with experience‖
5. Clarifying Social Content Distribution
Social Content Distribution is NOT:
Mass audience ―viral‖ videos
Highly-produced, high-budget TV spots
Overt or scripted testimonials
Registerable offers
6. Requirements for program success
Baseline requirements for program success:
Consumer Intent Modeling on a defined audience
Effective strategy for post-play interaction
Engaging, audience-specific content
Search and visual quality optimization
Distribution to relevant online video sites
7. Requirements for video success
Baseline requirements for video success:
Destination URL omnipresent throughout video
No more than two to three minutes in length
Delivers the experience in bite-sized chunks
Effective tagging and drive-to promotion
8. Understanding how to measure success
Quantity is important, but success is measured
by the quality of your views:
Percentage of click-through to landing page
Landing page engagement rate
9. Converting search to engagement
Search is converted to engagement driving:
Click-through rates higher than banners
Higher landing page engagement
High ROI – videos performing organically
for over 2 years w/o media