YouTube InVideo Ads allow advertisers to place targeted ads within premium YouTube partner videos, engaging the YouTube community. Advertisers can reach their desired audience by targeting ads based on content category, demographics like age and gender, geography, or time of day. Ads include animated overlays in the video player, companion display ads, and interactive or video companion ads that drive users to the advertiser's website. YouTube has over 68 million monthly visitors and is a popular site for video content across many categories.

1. YouTube InVideo Ads
Drive engagement and awareness with targeted placements
within premium YouTube partners’ video content.
Benefits
• Engage the YouTube community through placements within videos themselves
• Premium partner content provides desirable high-profile placements
• Reach your desired audience by targeting placements to specific content
category bundles, age, gender, geography, or time of day
Features
• Animated Flash Overlay where community members are watching
– right in the YouTube video player
• 300x250 Companion Display Ad increases impact and drives users to
additional brand content
• User-initiated Companion Video Ad or Interactive Flash Ad
• Custom Click-through URL drives users to a brand page (e.g., a company
website or a Brand Channel within YouTube, if the advertiser has met
minimum spend requirements)
YouTube Stats (US)
(Nielsen//NetRatings Dec 2007)
• #1 entertainment site on the Internet
• #6 largest audience on the Internet
• 68 million unique monthly visitors
• Users spend 3.3 billion minutes on the site each month
• Active reach: 41.5%; universe reach: 31.7%
Did You Know?
YouTube has 13 content category bundles. Here are some of our partners: