This is a summary of the information I share in my custom marketing presentation with Carlsbad homeowners interested in selling their homes.

1. Seller’s Marketing
Presentation
A SUMMARY
© by Jeff Dowler 2012 ~ All Rights Reserved

2. 6005 Hidden Valley Road, Suite 280, Carlsbad, CA 92011
Cell/Text: 760-840-1360 Email: JeffDowlerSolutions@gmail.com
www.JeffDowler.com ~ www.AtHomeInCarlsbad.com

3. Solutions Real Estate opened the
Carlsbad office in the fall of 2010 and
is experiencing the same kind of growth
and exposure it saw in the 3 AZ offices
Solutions Real Estate provides real world
training and combines it with cutting
edge marketing techniques. Solutions
Real Estate has unsurpassed exposure
on the internet with close to eight
hundred websites.

4. My Background
GOOGLE ME!!

5. Key Objectives and Goals
PRICING
TIMING
CONVENIENCE

6. What do YOU want in an Agent?
What’s most important about
the REALTOR® you hire?
What good or bad
experiences have you had
in the past?
?
?
?

7. What Will Sell YOUR House??
Positioning in the Market
Appearance/Condition
Marketing

8. Positioning
In the
Market

9. Selling Price vs. Timing
WEEKS ON MARKET
A
C
T
I
V
I
T
Y
1 2 3 4 5 6 7 8
The first 3 - 4 weeks get the most activity for a new listing

10. Do YOU know the Dangers
of Overpricing?
Buyers & Sellers Determine Value
The value of your property is determined by what a BUYER is willing to pay and a SELLER is
willing to accept in today’s market. Do YOU know how buyers make their pricing decisions?
WHAT
YOU
PAID
WHAT
ANOTHER
AGENT
SAYS
WHAT
YOU
NEED
WHAT
YOU
WANT
COST
TO REBUILD
TODAY
WHAT
YOUR
NEIGHBOR
SAYS

11. Zillow
One of the most popular real estate websites
consulted by buyers
Provides a “Zestimate” of your home’s value
BUT data are often inaccurate and may
significantly underestimate the market value
What does this mean for YOU?!

12. Do You Know about Shadow
Inventory??
Homeowners 30+ days late
Homes in the foreclosure process
Foreclosed homes not yet on the
market

14. Information Sources Used by Home Buyers
Source – National Association of REALTORS 2011 Homebuyer Survey

15. Appearance

16. General Maintenance
First Impression
Curb Appeal
Buying Atmosphere
Spacious Look

17. Your First “Open House”
The day we go LIVE
Photos and videos are key to
capture buyer interest
We only have a few seconds to
grab buyers’ attention and make
them want to see more

18. Marketing

19. A Custom Marketing Plan
Right Price Analysis for fair market value
Customized written marketing plan
Focus on both BUYERS & AGENTS
Extensive Internet Presence
Creating Public Interest & Awareness
Staging Consultation
Property Flyers
Internet Traffic
Progress Reports

20. Technology + On-Line Marketing
Today’s Technology to Capture Buyer Interest
Multiple Websites - Syndication
Single Property Websites - QR Codes
Videos - Virtual Tours - Blogging
Social Media

21. Maximum Buyer Exposure

22. 37% of Buyers Find the Home They Buy on
the Internet
Will YOUR agent use an IDX?
Will Buyer Searches Find YOUR Home?
Will You Show up in the Real Estate Portals?
Will you be in the On-Line Classifieds?
Will Social Media take note of your listing?

23. My Photo 10 Commandments
Work for You…
Lots of agents use BAD or few photos - This is
NOT in YOUR best interest as the client
Buyers WANT lots of photos & often ignore
homes without photos
Multiple photos maximize YOUR home’s
positioning on Internet sites like Zillow & Trulia

24. A FEW POPULAR SITES
The Real Estate Book, Craigslist, Living
Choices, AT&T.net,
Homescape.com, Everymove.com,
Homes.com, Realbird, LiveDeal.com,
HomeScout, Yahoo Real Estate, The
Globe & Mail, Local.com, Lycos,
Localism, Listingbook.com,
Resortscape, CLR, Hotpads.com,
Enormo, The Wall Street Journal,
Unique Homes, RealtyTrac,
GoogleBase, Homes.com,
FrontDoor.com, Oodle,
HomeGain.com, OLX, Backpage,
Vast, ActiveRain, Realtor.com, Land
Watch, Zillow.com, Trulia.com,
Areaguides.net, SolutionsRealEstate

25. One of the most highly
searched websites
VIDEOS:
“Real Life” perspective
Your Neighborhood
Buyers are not buying a house
but a community

26. Blogging
A custom single property website and a
personalized blog site get your home
found by buyers on Google & other search
engines
Articles about YOUR HOME & the
community on the largest real estate
social network in the world, ActiveRain
(with 2 million+ unique visitors per month)
broaden your home’s exposure

27. Traditional & Print Marketing
Traditional Market, including print, can still
work well in this age of technology
Do YOU know the key steps to market your
home the old fashioned way?

28. Buyer Behavior
Do YOU know anything about buyer behavior in
the current market?
“Buyers Market” mentality
Is YOUR home a “deal”?
Low Ball Offers

29. MY CUSTOM SELLER HANDBOOK
General information
What you MUST know
Forms & Disclosures

30. Positioning??
Give Me a Call
760-840-1360