The document discusses marketing strategies and services for selling a home located at 123 Main Street, including: 1) Using a variety of online and print marketing tactics like yard signs, professional photos, listings on real estate websites, and magazine advertisements. 2) Partnering with Yahoo to provide additional online exposure and daily activity reports on interest in the home. 3) Offering professional home staging and photography services to boost marketability. 4) Providing an estimate of net proceeds from the sale after accounting for marketing fees, commissions, closing costs, and existing loans.

1. Cheryl M Brogdon Prudential Collins-Maury Realtors

2. Understand your concerns Analyze property Customized Marketing Plan Price & Estimate of Net Forms, details & timing MUTUAL DECISION

3. Understand Your Concerns

4. Where are you moving to? When do you have to be there? Have you found a house yet? What type of home are you looking for? Are you getting relocation assistance? Do you need to sell first to buy? Have you sold a home before? Why are you selling? The following questions will help me understand what is most important to you in the sale of your property .

5. A Marketing Plan for Your Property Following are a number of the marketing activities used to promote your property to prospective buyers and their real estate professionals. Property address: 123 Main Street Marketing Tactic Implementation Install Prudential Yard Sign Provide Contact For Professional Staging (if necessary) Take Professional Digital Color Photos Have Color Flyers Professionally Created Enter Property Info into MLS Install Flyer Box w/ Color Flyers Promote to Prudential Agents Upload to www.prudentialcollins-maury.com Upload to www.prudential.com Upload to www.realtor.com w/Photos Upload to www.cherylbrogdon1.homelog.com Contact Client Weekly with Updates Advertise in the Homes For Sale Magazine Advertise on the Backpage of the Commercial Appeal Agent Office Tour Conduct Sunday Open House Prepared for: Mr & Mrs John Smith By: Cheryl Brogdon Date: January 28, 2008

6. Prudential Real Estate has an agreement with Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. This agreement enables visitors to the Yahoo! Real Estate section of the site to connect directly to the real estate Web site of a Prudential Real Estate affiliate. As of October 2005, more than 411 million unique users worldwide visit Yahoo! each month. Consumers who perform a search on Yahoo! Real Estate will be taken to a search results page co-branded Yahoo! Real Estate and Prudential Real Estate. The most important words in Real Estate when selling your home. EXPOSURE! EXPOSURE! EXPOSURE! Source: Yahoo! Media Relations Prudential & Yahoo

7. More than 82% of home buyers begin their search on the Internet*. *Source: The 2005 National Association of REALTORS ® Profile of Home Buyers and Sellers Your property will be highlighted with a distinctive Yahoo! Web ID to be connected directly to the listing details online. Your property will be showcased with an exclusive Featured Property status on Yahoo! Real Estate. Featured properties are also included on Yahoo! Real Estate’s classified listings. Ongoing email communications will itemize detailed activity in the neighborhood with new and competing listings, including new photos and price or status changes. You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your home Online Seller Advantage

8. Commercial Appeal Exclusive Back Page

9. Professional Services Home Staging House of Chic Professional Photography

10. 1. Reputation/Exclusive 2. Extensive, On Going, Training 3. Support – Mgmt &Technology 4. Network strength 5. High standards “ Top 5” Reasons to list with Prudential

11. Live by the “Get by Giving” Philosophy Make my Client’s #1 Goal, My #1 Goal Live up to my standards, despite temptations to lower them Be willing to work toward a Common Good Do what I say I will do, sometimes more, just never less My Core Values

12. My“Top 5” Skills 1. Creating Marketability 2. Generating Inquiries 3. Separating Lookers From Buyers 4. Negotiating the Sale 5. Coordinating the Financing, Timing & Closing

13. About Me The Certified Residential Specialist (CRS) Designation is the professional Designation offered by the Council of Residential Specialists. The CRS Designation is the highest professional designation awarded to REALTORS® in the residential sales field. Fewer than 4 percent of all REALTORS® hold the CRS Designation. A Graduate of the Realtor Institute (GRI) requires a series of 5 courses on Professionalism, Marketing, Systems for Success, Financing & Negotiation. Approximately 19% of REALTORS ® earn this designation. The Accredited Buyer Representative (ABR) is a benchmark of excellence in buyer representation. It involves production & education requirements. E-PRO is the only certification program of its kind recognized nationwide and endorsed by the National Association of REALTORS®. Customers have confidence that e-PRO graduates are savvy about the Internet and that they take the Internet empowered consumer seriously and can meet their online needs.

14. Prudential Relocation Certified Prudential Fine Homes Specialist Prudential’s Rookie of the Year, 2003 MMDC – Multimillion $ Club 2004, 2005, 2006, 2007 MAAR Education Committee 2004, 2006, 2007 Certified Residential Specialist MAAR Member Services Committee 2005, 2008 More About Me

15. Price & Estimate of Net

16. Estimate of Net Predicted Sales Price $ Marketing Fee $ Buyer’s Agent Fee $ Home Warranty $455-$515 Repair Allowance $500-$1,000 Attorney Closing Fee $200-$250 Title Search $200 Document Preparation Fee $200-$250 Pro-rated City & County Taxes $ Buyer’s Closing Costs $ Loan Payoff on Existing Home $ 2 nd Mortgage or HELOC $ Decorating/Carpet Allowance $ Courier/Wire Fees/Misc. $50-$100 Termite Inspection $100 _______ Estimated Net Proceeds $_________ ESTIMATE ONLY

17. Forms, details & timing Any ???