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Listing Presentation-ko2
This document outlines Kelly Olsen's approach to marketing and selling a house. It discusses understanding the homeowner's situation and goals, using various ERA programs to market the home online and in print materials, creating high-quality photos and videos, monitoring website traffic and inquiries, and providing regular reports to homeowners. The marketing strategies aim to effectively market the home, maximize its value, and reduce time on the market through multiple listing sites, social media exposure, and local media outreach.
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Listing Presentation-ko2
- 1. Agent’s Name –Realtor OUR APPROACH Working With You To Effectively Market And Sell Your House
- 2. Kelly Olsen– Realtor UNDERSTANDINGYOUR SITUATION WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD? WHAT IS DRIVING YOUR DEADLINE? WHAT CHALLENGES DO YOU ANTICIPATE HAVING?
- 3. Kelly Olsen– Realtor ERA®GOLD STAR PROPERTYERA® LEAD ROUTER ERA® DISTINCTIVE PROPERTIES ERA MORTGAGE AFFILIATE ERA HOME PROTECTION PLAN® ERA® MOBILE APP AND TXT ERA® SELLING YOUR PROPERTY: MARKETING ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: ERA® YOUTUBE CHANNEL
- 4. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING RESPONSIVE WEBSITE No matter how people are searching for your home, ERA is ready. Desktop. Tablet. Mobile.
- 5. Kelly Olsen– Realtor PROFESSIONALPHOTOGRAPHY • My professional photographer will take photos of your home. They will be used to market your home through print materials, online, etc. • More online views. Professional photographs receive 61% more online views than photos taken by an agent. SELLING YOUR PROPERTY: MARKETING
- 6. Kelly Olsen– Realtor PROPERTYWEBSITE & YOUTUBE VIDEOS Every ERA® Listing* is converted to an online virtual tour. Property Virtual Tour are another great way to display your property to potential buyers. Not only is the tour found on our website but, Zillow, Homes.com, etc. Since the Virtual Tour is created in HTML5, it’s mobile friendly so home buyers on the go can easily view it on any device. HomeFusion leverages the property site, video and social media to increase general search ability and SEO ranking. SELLING YOUR PROPERTY: MARKETING
- 7. Kelly Olsen– Realtor NEWLISTING EMAIL • HomeFusion notifies you by email when my staff enters your home into the Multiple Listing Service and ERA’s data feed. • Instantly view how your home is displayed on Zillow, ERA.com, Twitter and more. SELLING YOUR PROPERTY: MARKETING
- 8. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING
- 9. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING LOCAL MEDIA OUTLETS ERA Distinctive Properties Powered by ERA.com Sales Associate Super Profiles Office Super Profile ERA.com Mobile TXT ERA® + OVER 100 LOCAL NEWSPAPER WEBSITES
- 10. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING MARKETING FLYERS & ADDITIONAL MATERIALS • Your home is presented in the best light with professionally designed printed marketing.
- 11. Kelly Olsen– Realtor ERALINKS • I provide direct access to your home’s flyer and my contact info in property descriptions so buyers can get quick access to more information. SELLING YOUR PROPERTY: MARKETING
- 12. Kelly Olsen– Realtor WEBPRESENCE • Photos are all watermarked with my contact info making it easy for a potential buyer to get in touch. • I am upgraded on Zillow.com, Homes.com, Realtor.com, Trulia.com and Yahoo.com. This prevents other agents from paying for inquires on your home making it more likely that internet buyers talk to me. SELLING YOUR PROPERTY: MARKETING
- 13. Kelly Olsen– Realtor ACTIVITY,LEAD & MARKET REPORTS • The activity report provides stats of the number of views from the most popular websites. • Receive regular emails from me providing a detailed report of online listing activity of your home. • I also provide monthly real estate market updates for the area showing changes in price and market activity that helps us position your home properly. SELLING YOUR PROPERTY: MARKETING Online Marketing Summary Heather Ovard 201 E Saint George Blvd. Saint George, UT 84770, US 435-628-1606 heather.ovard@era.com August 27, 2014 - November 19, 2014 Number of Views - Last 4 Weeks Top Cities City Views Salt Lake City, UT 17 Saint George, UT 16 Laurel, MD 6 Top Websites Websites Views Zillow 1,004 realtor.com 249 Trulia 154 Homes.com 35 www.era.com 7 Chase My New Home 1 FindTheBest Homes 0 FreedomSoft 0 Total 1,450 Your listing was also sent to HomeFinder.com HomeSteps HomeWinks ImagesWork by CirclePix LandWatch LuxuryRealEstate.com RealtyTrac SearchALLProperties by L2L Showing Suite HomeTourConnect Impact Marketing USAA Terms Used Views - Occurs when a consumer views the property detail page for your listing on a website. Inquiries - An event where the consumer starts an interaction with the broker or agent about the property. Top Cities - The geographic location of the consumers who are visiting your property online. - indicates that the traffic reported by the site includes traffic from mobile applications. 1173 W Snow Canyon #45 St. George, UT 84770, US MLS # 14-159327 $189,900 Your property has received a total of 1,450 Views 0 Inquiries © 2014 Move Sales, Inc. - Important: The information in this report is believed reliable but is not warranted or guaranteed, is general in nature and not based on knowledge of your specific circumstances, and should be independently verified in concert with your professional advisors.
- 14. Kelly Olsen– Realtor INVENTORYREVIEW • Your home will be featured in the ERA Brokers Inventory Review. This is updated daily and given to potential buyers and real estate agents. SELLING YOUR PROPERTY: MARKETING
- 15. Kelly Olsen– Realtor YARDSIGNS, TXT ERA® & ERA.COM (MOBILE) ERA® MOBILE APP The ERA Mobile App gives homebuyers the power to search anywhere and at anytime. They are directly connected with an ERA® Agent throughout the home search. Traffic garde reflective 24x18 vertical yard sign. TXT ERA®, potential buyers receive requested property information via text message instantly. TXT ERA® promoted via yard signs, flyers, etc. SELLING YOUR PROPERTY: MARKETING
- 16. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING LeadRouter™ for ERA® PROGRAM BENEFITS HOW LeadRouter™ for ERA® WORKS 2. ERA Leadrouter™ finds agent by cell phone 3. Agent contacts lead from anywhere 4. Requires agent follow up 5. Managers & Brokerage Monitor All Leads LeadRouter™ for ERA® Process New Approach to Company Leads 1. Consumer inquires online Online requests are routed immediately via cell phone and e-mail. Creates an opportunity for immediate follow-up. Tracks the source of all property leads. LeadRouter™ for ERA®
- 17. Kelly Olsen– Realtor ERA®GOLD STAR PROPERTY SELLING YOUR PROPERTY: MARKETING ERA® GOLD STAR PROPERTY ERA® Gold Star Property makes your home stand out in a crowded marketplace. An ERA® Gold Star Property agent knows about preparing a home for sale. Best practices, proven techniques and dramatic results. Having an action plan designed to maximize value, reduce time on the market and increase potential buyers. ERA® Gold Star Property delivers true value to buyers.
- 18. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: MARKETING ERA DISTINCTIVE PROPERTIESSM : GOING BEYOND LUXURY, TO INCLUDE STYLE, LOCATION AND LIFESTYLE Program Highlights • Modern, Sophisticated Marketing Materials • Luxury Listing Distribution Partners • Luxuryrealestate.com • The Wall Street Journal • 3D Virtual Staging and Custom Property Microsites • Qualifying Elements include: Professional Photography Unique Home Attributes o Architectural significance o Resort o Proximity to cultural locations
- 19. Kelly Olsen– Realtor ERAHOME PROTECTION PLAN® ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS Provides buyers with more confidence in purchase decision. Protect yourself against costly repairs during listing and escrow. Avoid after-the-sale disputes and unwanted surprises! *Statistics provided by American Home Sheild SELLING YOUR PROPERTY: MARKETING
- 20. Kelly Olsen– Realtor SELLINGYOUR PROPERTY: PRICING • To determine fair market value, we can use the following tools: • Traditional means of analyzing the market. • Utilizes comparable properties. • Adjustments for features and amenities. COMPETITIVE MARKET ANALYSIS TOOL PRICING ANALYSIS GRID ABSORPTION RATE TOOL Fair Market Value The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.” HOME APPRAISAL • Goes a step further. • Gives you a picture of the market. • Shows what buyers are willing to pay in today’s market. • Analyzes the past sales rate. • Helps determine expected marketing time. • Analysis by a professional appraiser. • Cost. • Advantages.
- 21. Kelly Olsen– Realtor ERABROKERS QUICK FACTS: • Over 30 years of providing Real Estate Services in Utah and Nevada • Top 25 ERA Franchise • 5 offices in Utah and Nevada • Local Knowledge with a Global Outlook • Relocation Specialist • Marketing and Transaction Support • Professional Customer Service • Innovation Award Winner 2014 • Unique Programs and Services WORKING WITH: ERA BROKERS CONSOLIDATED
- 22. Kelly Olsen– Realtor KELLYOLSEN QUICK FACTS • REALTOR® since 2008 • Mother of 5 adult children • Former PTA President WORKING WITH ERA: KELLY OLSEN
- 23. Agent’s Name –Realtor Shall we get started?
Editor's Notes
- #2 Our Approach – (name) and (name) I want to thank you for the opportunity to meet with you this (afternoon/evening) to discuss your real estate needs. I hope to earn your business and to get started working together!
- #3 Understanding Your Situation Why are you selling? Where are you moving? When would you like to have your house sold? What is driving your deadline? What challenges do you anticipate having? (Refer to ERA Effective Questioning Using the 4 C’s) (After determining the sellers’ motivation, restate to them in order to confirm your understanding is correct.) If Motivation is Time: So I will give you information and recommendations you need based on selling your house in (the timeframe they gave). Does that sound right? If Motivation is Price: So I will give you information and recommendations you need based on selling your house in (the timeframe they gave), but getting your price is the most important factor. Does that sound right?
- #5 Selling Your Property: Marketing – Responsive Design In today’s mobile enabled world, its (it’s) more important than ever before to provide consistent quality. People are shopping for homes online with their laptops, tablets and most certainly with their smartphones. ERA (insert company name) gives those online shoppers a consistent experience on every platform they search with. ERA (insert company name) is everywhere the customers are, showing your home to more buyers.
- #7 Selling Your Property: Marketing – This video and its placement are designed to position your home in front of the millions of users within YouTube locally, out of state and internationally.
- #9 Slide #5 – Selling Your Property: Marketing – Internet Presence Because of the internet’s reach, we have a multiple layer approach to our web strategy with a broad network of online listing providers. Your house will be positioned front and center where buyers are looking. As you see, we have every corner of the internet market covered for you. Wouldn’t you agree this will create more buyers and increase the odds of selling your house for the price and timeframe you desire? **Be sure to check teamERA.com for the most current listing distribution partners.
- #10 Slide #5 – Selling Your Property: Marketing – Internet Presence Because of the internet’s reach, we have a multiple layer approach to our web strategy with a broad network of online listing providers. Your house will be positioned front and center where buyers are looking. As you see, we have every corner of the internet market covered for you. Wouldn’t you agree this will create more buyers and increase the odds of selling your house for the price and timeframe you desire? **Be sure to check teamERA.com for the most current listing distribution partners.
- #16 Selling Your Property: Marketing – TXT ERA® & ERA.COM (MOBILE) You might imagine, buyers today want all the information about your house and they want it immediately. If they can’t get what they want, they move on to another house and quickly. Do you agree? ERA (company name) has two programs that can provide the buyers with what they want, when they want it. TEXT ERA® allows a buyer to simply text a number provided on your yard sign and they will receive information on your house directly back to their phone. TEXT ERA® also sends me an email with their contact information allowing me to capture them as a potential buyer for your house right from the curb. Buyers can also access all the information about your house through their phone with ERA Mobile App while they are on the go. With both of these programs buyers get what they want and we get what we want - their contact information. We can now call, text, and chat with these potential buyers immediately on their terms. Can you see how these two programs will give you a competitive advantage in the marketplace?
- #17 Selling Your Property: Marketing – ERA LEADROUTERTM Program Benefits We have discussed the importance of exposure on the internet as well as immediate access to the potential buyers. With ERA LEADROUTERTM, online requests from buyers are routed immediately via cell phone and email to a real estate consultant for instant follow up. This program also tracks the source of all property leads so we can evaluate our marketing plan on an ongoing basis. Do you think an immediate response to a potential buyer will dramatically increase the odds of generating a showing?
- #19 Selling Your Property: Marketing – Distinctive Properties ERA Real Estate understands that luxury is local. That market dynamics and personality attributes, not solely price, dictate the high-end market. We also understand that today's emerging consumer requires new communication techniques and established buyers and sellers need traditional reliability. The ERA Distinctive PropertiesSM program offers outstanding opportunities to market high-end destination or uniquely stylized real estate. This program offers a high impact marketing program that includes modern and sophisticated branding, cutting edge technology, and increased listing exposure through such reputable partners as Luxuryrealestate.com and The Wall Street Journal. **All properties must meet the minimum criteria in order to be considered for inclusion in the program.
- #20 Selling Your Property: Marketing – ERA Home Protection Plan We can also make your house more attractive to buyers with the ERA Home Protection Plan. This plan is a warranty for buyers that can cover many of the major components for the first year of home ownership. Buyers will be more confident in buying a house that isn’t brand new. If you agree to provide the ERA Home Protection Plan for the buyer, it can also protect you against costly repairs during the listing period and escrow. With the ERA Home Protection Plan in place, you will have a 29% better chance of selling your house and selling it 15% faster. Wouldn’t you agree the ERA Home Protection Plan will help you achieve your goals?
- #21 Selling Your Property: Pricing – Fair Market Value This is a term you may have heard, Fair Market Value. Fair Market Value is a price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The reason it is important that we accurately project Fair Market Value is because if we end up pricing too far away from Fair Market Value, your house won’t sell. Let’s discuss how we can accurately project what Fair Market Value will be for your house.
- #22 About your ERA Company. This can be used either in the beginning of the presentation, at the end, or even spread out through out.
- #24 About the ERA Agent. This can be used either in the beginning of the presentation, at the end, or even spread out through out.
- #25 Shall we get started? We began talking about what your goals are for you and your family. Those are still the most important items on the agenda, making those happen for you in the time frame you want. I am ready to make those goals become a reality. Shall we complete the paperwork and start preparing your home for the market?