Listen understand act: social media for engagement
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Slide deck for session at Learning Resources forum Eastern Region, Acer, St Ives, Cambridgeshire, 22 June 2015
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Listen understand act: social media for engagement
- 1. Listen, understand, act: social media for engagement Lis Parcell (Subject Specialist, Libraries and Digital Resources) 22/06/15 Image: Jane Beck Welsh Blankets http://on.fb.me/1dW1vuc
- 2. Happy to share »http://www.slideshare.net /lisparcell »Twitter @lisparcell 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Share the Road sign http://bit.ly/1JOYsl5 © Richard Masoner via Flickr CC-BY-SA http://bit.ly/1dsePQq
- 3. Social media and you 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire The art of social media http://bit.ly/1BCtOcd @mkhmarketing via Flickr CC- BY http://bit.ly/1mhaR6e
- 4. Engagement 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Coming in for a landing http://bit.ly/1CkdvLM @ Vicki’s Nature via Flickr CC-BY-NC-ND http://bitly.com/11vvEUw
- 5. A sense of engagement »Picture a memorable time when an organisation tried to engage with you (via social media or otherwise) › Who was involved? › What was the story? › What did the engagement feel like? 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire
- 6. Nurturing and belonging 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Image http://bit.ly/1Cke9sX @ n9qhf via Flickr CC-NC-SA http://bit.ly/1hYHpKw
- 7. Social media is not about shouting 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Starling 1 http://bit.ly/1eyJzqe @ C.A.Mullhaupt via Flickr CC-BY-NC-ND http://bitly.com/11vvEUw
- 8. Listen, understand, act 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Keyhole http://bit.ly/1Ft2ms9 @origamidon via Flickr CC-BY-NC-ND http://bit.ly/OJZNiI
- 9. Some Jisc resources 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Karate woman http://bit.ly/1KRiiLV @ Jisc via Flickr CC-BY-NC http://bit.ly/1KRiiLV »Some useful Jisc social media links › Enhancing student services with digital engagement (blog post) › Digital student exemplars (blog post) › Social media and managing your digital footprint (event slides) › Using social media to promote digisation and digitised collections (guide)
- 10. Engage with us » Twitter › @jisc @Jisc_SnE » Facebook › https://www.facebook.com/jiscsocial » LinkedIn › https://www.linkedin.com/company/jisc » Google+ › https://plus.google.com/+JiscAcUk/ » YouTube › https://www.youtube.com/user/JISCmedia 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Conversation http://bit.ly/1GudDJq @ Benson Kua via Flickr CC-BY-SA http://bit.ly/1dsePQq
- 11. It’s a conversation 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Hirshhorn Museum and Sculpture Garden http://bit.ly/1BuAWXQ @ many_morales via Flickr CC-BY-NC-ND http://bit.ly/OJZNiI
- 12. Revealing what’s hidden 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Hard at work http://bit.ly/1Sygr0K @idontlikeribena via Flickr CC-BY-NC-ND http://bit.ly/OJZNiI
- 13. Amplifying Life on the Wire http://bit.ly/1IV4Vbk @wildxplorer via Flickr CC-BY http://bit.ly/1mhaR6e 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire
- 14. Professional development » #BYOD4L » https://byod4learning.wordpress.com/ 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire
- 15. Share ideas and solutions »How are you engaging your learners/staff/communities to promote your (digital) resources and (digital) library services › With social media? › What works? › What doesn’t? »Where might further help be needed? 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire Willing to share 8 Aug 10 http://bit.ly/1IdOrYR © Castaway in Scotland via Flickr CC-BY-NC http://bit.ly/1jNlqZo
- 16. Signs You Shouldn't Be Doing Social Media (seriously) Slide by Robin Smail (aka Robin2go) Disruptive Technologist, ETS http://bit.ly/1RiOLdR Rich Anderson, flickr 22/06/15 Learning Resources Managers Forum - St Ives, Cambridgeshire
- 17. jisc.ac.uk Except where otherwise noted, this work is licensed under CC-BY-NC-ND Contact details Lis Parcell Subject specialist – libraries and digital resources lis.parcell@jisc.ac.uk Learning Resources Managers Forum - St Ives, Cambridgeshire22/06/15
Editor's Notes
- I’m very pleased to be here – thank you for inviting me. Like Catherine Bone, account manager, I’m based in Jisc customer services. As a subject specialist, I help people make the most of all that Jisc has to offer in two key areas: libraries and digital resources. I’m not going to be speaking to you from the standpoint of a marketing specialist, nor would I call myself a social media professional as such. But for many years I’ve come to find social media an essential tool in my work, including promoting digital resources and libraries.and I hope it will be useful to share some of the things I’ve learned with you. What it means to use social media for engagement How this could translate into the work of learning resource centres or libraries Discuss how social media can play a part in engaging people with digital resources and libraries/learning resources services, what you’re using and what kind of solutions you’re developing Provide some pointers to Jisc resources and how you engage with us on social media I am not going to put forward hard and fast rules – I can offer you some suggestions; specific tools you use may vary Social media is not the only way to engage our learners, staff and communities. As the image suggests, it’s all about weaving a variety of approaches into our services in ways that fit our needs
- My slides are already available for download on Slideshare I include my Twitter handle in case you want to talk about this session there now or afterwards
- Activity to find out a little about our various social media activity
- When we talk about engaging with someone we sometimes mean simply ‘making contact with’. But when are trying to engage people in our library/LRC, it’s important to try and get a more meaningful level of interaction. A degree of commitment More than one-way Importance of trust and shared values I particularly like the image because of the idea I came across of the digital information seeker ‘whirling and bouncing’ around the web, like a bee seeking pollen.
- Activity in pairs
- My understanding of engagement was heavily influenced by the “What Works” report published by the HEA http://www.heacademy.ac.uk/assets/documents/retention/What_works_final_report.pdf This emphasised the importance of university students feeling a sense of belonging in order for them to be engaged, to be retained and succeed as students. So what does this mean for our use of social media in our work with learners, staff and wider communities?
- Probably the most important point
- It’s ok to be quiet on social media sometimes Get to know who is in the space and what happens there Listen out for opportunities to join the conversation – what can you add? The power of simple ‘likes’ and ‘shares’ Social media as a window on the worlds of your service users, learners, staff, communities Complements rather than replaces other methods of finding out needs Importance of acting on any feedback Prompt responses to questions Possibility of positive outcomes from negative feedback
- Image shows Spare Rib a new Jisc resource, offered in conjunction with the British Library, freely available. It was promoted on social media with great success recently Jisc makes a lot of use of social media to engage people and share resources We are also interested in how social media is playing a part in the life of the digital learner, student and scholar Updated e-safety guidance coming soon.
- Mention also blogs and podcasts
- It’s a conversation How can libraries put this into practice? Example - Coleg Sir Gar Library https://www.facebook.com/pages/Coleg-Sir-Gar-Library/123395987732869 Short, pithy posts to FB – often about people, learners (bilingual) Engage with other libraries as well as internally (The Last Conversation Piece by Juan Munoz, Washington DC)
- Opening up collections New College Librarian library blog at University of Edinburgh http://libraryblogs.is.ed.ac.uk/newcollegelibrarian/ Multiple channels University of Exeter Library on FB https://www.facebook.com/UoELibrary @ExeterUniLib Showing the human face of the library service Public libraries in the USA http://americanlibrariesmagazine.org/2013/07/16/how-libraries-are-using-social-media/ Central Rappahannock Regional Libraries “Libraries will survive” https://youtu.be/T8QjjKrEK7Y
- Amplifying events through social media E.g. live tweeting, slide sharing, sharing images, blogging Example: #CILIPW15 - https://twitter.com/hashtag/cilipw15
- Other examples include 23 Things http://cpd23.blogspot.co.uk/ 10 days of Twitter (various adaptations for different groups including some for librarians e.g. https://aru10dot.wordpress.com/
- Whilst I did say there are few hard and fast rules with social media, I think it’s fair to say that there are some good guidelines out there – like this excellent slide deck from Robin2go http://www.slideshare.net/robin2go/10-signs-you-shouldnt-be-doing-social-media Short URL http://bit.ly/1RiOLdR Robin Smail was then in Education Technology Services at Penn State University, but is currently UX Designer at TLT Studio, Teaching and Learning with Technology, Penn State University http://studio.tlt.psu.edu/ http://www.robin2go.net/
- Thank you for your participation Please get in touch with me or your Jisc account manager if you would like to follow up any of the topics mentioned today