The document summarizes a business plan for Sofia's Cosmetics, an organic cosmetics company founded in 2012. The logo represents pink and the circular border symbolizes their packaging. Their slogan is "Affordable and Luxurious" to convey inexpensive yet high quality products. They offer a variety of eye, lip, face, and treatment products that are organic and contain no harmful chemicals. While the beauty industry is very competitive, Sofia's Cosmetics aims to provide better products at affordable prices primarily to female customers aged 16-40. They promote through their website, social media, promotions, and celebrity endorsements to increase revenue and succeed against competitors in the growing beauty market.