- The sharing economy has grown worldwide but faces difficulties being implemented in India's diverse culture. While Airbnb failed, OYO succeeded by changing their strategy. - Indians generally prefer owning products to renting them due to ease of e-commerce, and safety and trust issues with sharing services. - Startups have addressed these issues by improving credibility, pricing transparency, funding service providers, limiting reviews, and enhancing security and women's safety options. - India remains an attractive market for the sharing economy due to factors like population size, urbanization, and a young demographic. Measures like education, incentives, and decentralized technologies could further encourage sharing in India.

1. No Thanks For
Sharing
GROUP X
R E B I N J . A N S E L M
N A M A C H I V A Y A M
W I L L I A M P A N C H O U T

2. Summary
– Growth of sharing economy worldwide and the difficulties faced
implementing it in India
– Airbnb in India fails, but OYO succeeds
– Uber not able to implement its global schemes in India
– Many start-ups changed their strategy after entering into the Indian market
– Renting apparels in India is not preferred to owning it
– Trust & Women safety
– India, a country of Billion opportunities

3. Global Happenings
Anyone can opt-in for
sharing their intangible or
tangible properties to
service the public, while it is
not possible in India (Uber
not accepting ride offers by
private car owners)
01
Prefer renting rather than
owning a product
02
Better understanding of
how sharing economy
works, and making of no
unreal expectations
03
Lifestyle becoming
minimalistic, day in and day
out
04

4. Problem Faced
DIVERSITY IN CULTURE
ACROSS THE COUNTRY –
BNB SERVICE FACES
DIFFICULTIES IN SERVING
THE PEOPLE FROM OTHER
CULTURE
LACK OF EMPATHY –
FAILING TO UNDERSTAND
MICRO-EARNERS (SERVICE
PROVIDERS), EXPECTING
HIGH LEVEL OF SERVICES AT
LOW COST
TRUST AND SAFETY ISSUES
– ORIGINALITY AND
CREDIBILITY OF THE
SHARING SERVICES ARE
QUESTIONABLE
OWNING A PRODUCT IS
CONSIDERED TO BE A
BETTER OPTION AS E-
COMMERCE FACILITATES
EASIER PURCHASE, RATHER
THAN SPENDING TIME AND
EFFORT IN RENTING IT
LOOSE LAWS IN INDIA -
CRIMINALS GETTING OFF
SCOT-FREE OR GETTING
RELAXED PUNISHMENTS

5. Measures Taken
Building credibility by
sending confirmation
messages, once the service
is opted
Showing estimated price
even before opting the
service
Funding Micro-earners to
improve the services
shared
Avoiding review spamming
by allowing only the
customers to give reviews
Enhanced security by
collecting social and basic
personal information about
both the service provider
and the consumer
Enhanced safety by
providing SOS buttons and
location-sharing facilities
Empowering women safety
by introducing ‘women-
only’ service sharing
options

6. Why India?
Purchasing Power Parity
(PPP) – only 10% of US’
(lesser the better)
Population density – 10
times more than the US
Extensive Urbanisation
– 65% urban population
by 2025
Growing used-goods
market size – 1.5 lakh
crore
Younger population –
65% are millennials

7. Measures Suggested
Basic technology services
like UPI cash transfer can
be decentralised using
blockchain technology
and should be handled
only by the Government –
This brings everyone
under a common
umbrella of cashless
money circulation
Pouring in more
investments to expand
the service provider
availability, to make the
people getting used to
the facility
Encouraging people to
host services by giving
out perquisites (Can avail
some other service free
of cost)
Inculcating sharing habits
in schools and creating
awareness about the
same
Preaching ‘Minimalism’

8. Thank You