Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Dan Sherman, CMO, Ski.com at C3 2018
Ski.com, the largest provider of ski vacation packages in North America, will recap the journey they took to find content marketing success while balancing SEO opportunities, company goals and the bottom line with a small team and limited resources.
Know the feeling you get each month when you see the Google AdWords charge on your credit card statement? You know, somewhere between contempt and sadness. That feeling exists because it’s difficult to connect that costly transaction with the value it has to your business. But the truth is, Google is one of the most profitable companies on the planet for a reason! AdWords works.
We'll show you easy ways to start connecting the charge on your card to REAL revenue for your business. You'll learn:
- How to avoid common money-wasting PPC pitfalls
- How to get 32% gain in brand clicks
- How to convert clicks into customers
- How to manage your account in 20 minutes a week
For more information on WordStream's services, visit www.wordstream.com.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Dan Sherman, CMO, Ski.com at C3 2018
Ski.com, the largest provider of ski vacation packages in North America, will recap the journey they took to find content marketing success while balancing SEO opportunities, company goals and the bottom line with a small team and limited resources.
Know the feeling you get each month when you see the Google AdWords charge on your credit card statement? You know, somewhere between contempt and sadness. That feeling exists because it’s difficult to connect that costly transaction with the value it has to your business. But the truth is, Google is one of the most profitable companies on the planet for a reason! AdWords works.
We'll show you easy ways to start connecting the charge on your card to REAL revenue for your business. You'll learn:
- How to avoid common money-wasting PPC pitfalls
- How to get 32% gain in brand clicks
- How to convert clicks into customers
- How to manage your account in 20 minutes a week
For more information on WordStream's services, visit www.wordstream.com.
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Conversion rate optimization is one of the hottest trends in digital marketing, and for good reason. In today’s increasingly competitive marketplace, it has never been more important to make adjustments to your PPC campaigns that will increase your conversion rates and deliver higher return on investment.
Whether you’re familiar with conversion rate optimization or a newcomer to CRO, Erin will show you how to get more out of PPC by optimizing and refining the techniques you’re already using.
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
Maximising Media Through SEO; How To Drive More From You ATL Campaigns - Ric ...Ric Rodriguez
For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider.
This talk will discussed how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk or @RicRodriguez_UK on Twitter.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.
Two of our PPC experts reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Searchlove London | Oli Gardner, 'The Landing Page Manifesto' Distilled
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join PPC Evangelist, Erin Sagin, to see the latest updates to our software, you'll see how to:
-Advertise on Facebook!
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set Cost Per Action Goals!
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build Beautiful Mobile Responsive Landing Pages!
-Building pages that work across devices is super easy with our new landing page builder.
noopd's Nicolas Huber's BrightonSEO 2021 talk on using your product data as the basis of profitability, communication and automation in e-commerce. Learn how to speak the language of the business, how to align your value metrics, how to automate your strategies, and how to break down silos by fully leveraging your existing product data.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
You'll learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Death of Page One Position One - The Fragmentation of SearchChris Green
The Death of Page One, Position One - "Search", as we know it will change beyond recognition within the next 3-5 years, and this is down to the roll search will play in our day-to-day lives.
Whilst there's a lot to be said here, I cover:
• By way of a brief history of Google, I will cover what this change will likely mean for the user, the marketer and the developer
• The shift towards semantic search and the growing power of context
• Google’s gains in machine learning and what it means for "chasing the algorithm"
• Device diversification and the changing context of search
• What the new world of search could look like and the ramifications
• The shift from keywords to audiences and how that thinking changes how we interact with search
• The way you need to approach marketing to your audiences, whether it is for your website, app or business
This was first delivered at Sync Norwich 23/07/2015 - http://www.meetup.com/syncnorwich/events/221350241/
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett
Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you.
Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients.
View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
Healthy social media activity and effective search optimization are both part of a well-balanced online marketing diet, but they build stronger brand bodies when their powers are combined.
In this deck you’ll learn to leave behind several myths about how social media affects search, and move to the truth supported by massive data studies. Find out not only why your social and search initiatives must be coordinated, but the increased marketing effectiveness you gain when they are in tune.
Presented at BankSocial 2016
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Conversion rate optimization is one of the hottest trends in digital marketing, and for good reason. In today’s increasingly competitive marketplace, it has never been more important to make adjustments to your PPC campaigns that will increase your conversion rates and deliver higher return on investment.
Whether you’re familiar with conversion rate optimization or a newcomer to CRO, Erin will show you how to get more out of PPC by optimizing and refining the techniques you’re already using.
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
Maximising Media Through SEO; How To Drive More From You ATL Campaigns - Ric ...Ric Rodriguez
For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider.
This talk will discussed how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk or @RicRodriguez_UK on Twitter.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.
Two of our PPC experts reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Searchlove London | Oli Gardner, 'The Landing Page Manifesto' Distilled
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join PPC Evangelist, Erin Sagin, to see the latest updates to our software, you'll see how to:
-Advertise on Facebook!
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set Cost Per Action Goals!
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build Beautiful Mobile Responsive Landing Pages!
-Building pages that work across devices is super easy with our new landing page builder.
noopd's Nicolas Huber's BrightonSEO 2021 talk on using your product data as the basis of profitability, communication and automation in e-commerce. Learn how to speak the language of the business, how to align your value metrics, how to automate your strategies, and how to break down silos by fully leveraging your existing product data.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
You'll learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Death of Page One Position One - The Fragmentation of SearchChris Green
The Death of Page One, Position One - "Search", as we know it will change beyond recognition within the next 3-5 years, and this is down to the roll search will play in our day-to-day lives.
Whilst there's a lot to be said here, I cover:
• By way of a brief history of Google, I will cover what this change will likely mean for the user, the marketer and the developer
• The shift towards semantic search and the growing power of context
• Google’s gains in machine learning and what it means for "chasing the algorithm"
• Device diversification and the changing context of search
• What the new world of search could look like and the ramifications
• The shift from keywords to audiences and how that thinking changes how we interact with search
• The way you need to approach marketing to your audiences, whether it is for your website, app or business
This was first delivered at Sync Norwich 23/07/2015 - http://www.meetup.com/syncnorwich/events/221350241/
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett
Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you.
Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients.
View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
Healthy social media activity and effective search optimization are both part of a well-balanced online marketing diet, but they build stronger brand bodies when their powers are combined.
In this deck you’ll learn to leave behind several myths about how social media affects search, and move to the truth supported by massive data studies. Find out not only why your social and search initiatives must be coordinated, but the increased marketing effectiveness you gain when they are in tune.
Presented at BankSocial 2016
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...Maddie Cary Deuel
So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns.
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Mark Traphagen
The first half of 2018 has proven to be the most chaotic and disruptive period in the history of social media marketing. This presentation explains why, then offers six attitude adjustments social media marketers must make to "grow up" and become mature marketers, in order to survive and thrive in the coming years.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Converting The Mobile Visitor. PRESENTATION: Think You've Got Mobile PPC Figured Out? Think Again! - Given by Margot da Cunha, @ChappyMargot - WordStream Inc., Content Marketing Specialist. #SMX #14C
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Del...Turing Fest
Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue? Come to this session to learn how to create deeper relationships with your audiences via conversation.
Google Analytics Insights - Your New Favorite Co-workerMark Traphagen
An introduction to Insights, the powerful AI assistant built into Google Analytics that alerts you to significant changes in your metrics, answer your natural language questions about your performance, and adjusts to your interests and priorities as you use it. Presented at SMX Advanced and SMX East 2019.
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
2018 was the most disruptive year in the history of social media, as many platforms pulled back or restricted access for marketers. This presentation shows how marketers should respond and charts a path for the future of social media marketing.
Quality Content: Going Beyond I Know It When I See It - State of search 2017 ...Mark Traphagen
Everyone says you need to have the highest quality content if you hope to get any traction in today's highly-competitive content marketing world. But what is quality content. Based on years of extensive research into the most effective marketing content, Mark Traphagen has distilled the three attributes all such content has in common. Learn what they are and how to apply them to your content creation.
Building Personal Brands for Brands - State of Search 2015Mark Traphagen
An expanded version of my talk on how powerful personal brands can benefit a company brand, now including tips on what PBRs (Personal Brand Representatives) do and how to get them for your business.
Power of Personal Branding for Brands - Pubcon 2015Mark Traphagen
Your brand will most rapidly and successfully gain the social trust of its audience when it is closely associated with powerful personal brands. Here's why!
Google Direct Answers: What Do They Mean for Your Site Traffic?Mark Traphagen
More and more Google is providing direct answers for questions asked in search, answers that may keep people from clicking through to web sites. What does this mean for your site, and are there ways to turn answer boxes to your advantage? This deck has the answers!
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
Too many brands fail at social media because they just "do" social media. Effective social media content has to come from a well-planned flow that reaches all the way back to brand identity, buyer personas, and targeted content planning.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
Author Authority for Advanced Search MarketersMark Traphagen
My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.
Content shock or glut means your content will get lost in the crowd unless you learn how to stand out. This deck shows you how! (First presented at Digital Marketing for Business Conference, Raleigh NC, 7 May 2014 #dmfb14)
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchMark Traphagen
The results from my in-depth study of hundreds of Google Authorship profiles, revealing common patterns among those that either retained or lost Authorship results in Google Search during December 2013.
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013Mark Traphagen
Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse
(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)