SlideShare a Scribd company logo
Mobile Rocks!
Why Mobile is THE Game & How to
@marktraphagen #RocksDigital
Mark Traphagen
Sr. Director of Marketing
www.stonetemple.com
@marktraphagen
It’s a
Mobile,
Mobile,
Mobile,
Mobile
World
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
Number of Google voice
searches in 2015 was
double the number in
2014.
@marktraphagen #RocksDigital
Who’s winning the mobile battle?
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
A NEED
FORSPEED
@marktraphagen #RocksDigital
FACEBOOK
Instant
Articles
@marktraphagen #RocksDigital
AMP
@marktraphagen #RocksDigital
WHAT ABOUT OUR SEO?
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
@marktraphagen #RocksDigital
ACTION STEPS
@marktraphagen #RocksDigital
0. MAKE YOUR SITE MOBILE FRIENDLY
@marktraphagen #RocksDigital
1.GET A MOBILE FIRST MENTALITY
@marktraphagen #RocksDigital
2.CONSIDER MAKING AN APP (MAYBE)
@marktraphagen #RocksDigital
3.Implement FB Instant Articles
@marktraphagen #RocksDigital
4.Implement AMP
@marktraphagen #RocksDigital
5.KEEP VOICE SEARCH IN MIND
@marktraphagen #RocksDigital
Mark Traphagen
Sr. Director of Marketing
www.stonetemple.com
@marktraphagen
THANKS!
@marktraphagen #RocksDigital

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Mobile Rocks! Why Mobile is THE Game & How to Play

Editor's Notes

  1. So critical, we called it “the real digital marketing battleground.
  2. smartphones, tablets, PCs only 25% by 2020
  3. Greg Sterling (also speaking here)
  4. Gary Illyes on voice search growth
  5. Who’s winning the mobile battle?
  6. Facebook wins early in news cycle, or for viral content.
  7. Over the long haul, Google search takes over.
  8. Mobile apps share of time has largest growth.
  9. Smartphone apps share of mobile vs. all digital
  10. Smartphone apps now 44% of ALL digital media time!
  11. 8 of top 10 apps by Facebook or Google
  12. Smartphone apps now 44% of ALL digital media time!
  13. Smartphone apps now 44% of ALL digital media time!
  14. Smartphone apps now 44% of ALL digital media time!
  15. Smartphone apps now 44% of ALL digital media time!
  16. Smartphone apps now 44% of ALL digital media time!
  17. Smartphone apps now 44% of ALL digital media time!
  18. Smartphone apps now 44% of ALL digital media time!
  19. Smartphone apps now 44% of ALL digital media time!
  20. Smartphone apps now 44% of ALL digital media time!
  21. Smartphone apps now 44% of ALL digital media time!
  22. Smartphone apps now 44% of ALL digital media time!
  23. Smartphone apps now 44% of ALL digital media time!
  24. Smartphone apps now 44% of ALL digital media time!
  25. Smartphone apps now 44% of ALL digital media time!
  26. Smartphone apps now 44% of ALL digital media time!
  27. Smartphone apps now 44% of ALL digital media time!
  28. Smartphone apps now 44% of ALL digital media time!
  29. Smartphone apps now 44% of ALL digital media time!
  30. Smartphone apps now 44% of ALL digital media time!