Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Harder, Better, Faster, Stronger - Search Congres 2014Hannah Smith
It's not just search and technology that's changing; consumers' expectations are evolving. Consumer apathy is rife, audiences are fragmenting and almost every marketing tactic is becoming less effective.
To combat this, brands need to work harder than ever before. Content isn't a silver bullet, but it's a useful tool in your arsenal.
An exploration of trends & how to get content working for your brand.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
Summary of a Stone Temple Consulting study of the effectiveness of three major backlink discovery tools (Moz Open Site Explorer, Majestic, and ahrefs) at finding links from high authority sites.
See the complete study at http://stonet.co/backlinktoolstest
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
Harder, Better, Faster, Stronger - Search Congres 2014Hannah Smith
It's not just search and technology that's changing; consumers' expectations are evolving. Consumer apathy is rife, audiences are fragmenting and almost every marketing tactic is becoming less effective.
To combat this, brands need to work harder than ever before. Content isn't a silver bullet, but it's a useful tool in your arsenal.
An exploration of trends & how to get content working for your brand.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
Backlink Tools: How Good Are They at Link Discovery?Eric Enge
Summary of a Stone Temple Consulting study of the effectiveness of three major backlink discovery tools (Moz Open Site Explorer, Majestic, and ahrefs) at finding links from high authority sites.
See the complete study at http://stonet.co/backlinktoolstest
In the slide, Eric Enge will show you what Penguin 4.0 is and how it can impact your site.
This slide is shown State of Search in Dallas, TX in November, 2016
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
Too many brands fail at social media because they just "do" social media. Effective social media content has to come from a well-planned flow that reaches all the way back to brand identity, buyer personas, and targeted content planning.
Links As SEO Ranking Factor: Still Very Powerful!Eric Enge
Our in-depth study used advanced statistical analysis to show that links to your site are even more powerfully correlated with ranking than most people think. See the complete study at stonet.co/link-study.
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
Wpływy transferowe klubów piłkarskiej Ekstraklasy osiągnęły w sezonie 2016/2017 wartość 33,5 mln EUR – wynika z Grant Thornton. To najlepszy wynik w historii.
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...Branded3
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about. The question she’s asked most often is “where do you get your ideas?” In Hannah's SearchLeeds 2018 talk she revealed the genesis of a variety of successful creative campaign ideas, alongside a bunch of things she’s learned about creativity along the way.
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeWilliam Renedo
Hannah nos deslumbra una vez más con su visión de futuro y moto de Distilled, go BIG or go home (en otras palabras evoluciona o muere) todo trata sobre crear contenido util y valorado por los internautas no solo de tu nicho pero de todos para crear estrategias de linkbuilding solidas.
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
Do you struggle to come up with ideas? Almost everyone experiences the feeling of being "stuck" from time to time, but how do you get yourself unstuck?
Hannah explores various types of creative sticking points, and share tips on how to overcome them.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic TraitsHannah Smith
Lots of people find themselves managing Digital PR and/or Creative teams without the benefit of previous experience or much in the way of training. In this talk, Hannah busts some leadership myths, shares a bunch of the management mistakes she's made, and the lessons she's learned along the way.
This talk was originally presented at the Digital PR Summit, Manchester, in April 2024.
Most Creative & Digital PR teams have the same goal: “to get more consistent results for their clients”. But how do we get there? Many people believe the answer is to create better processes; but I strongly disagree.
Originally presented at MKGO in October 2022.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...Hannah Smith
A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
36. @hannah_bo_banna
Hey Hannah!
We made this thinger, and we all think it’s great!
We’ve gone to 200 journalists, but no one’s picked it
up, and we’ve seen no social shares either.
Any idea where we’re going wrong?
38. @hannah_bo_banna
when people tell me their
piece isn’t working,
& I take a look,
I typically feel one (or more)
of these things
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
107. @hannah_bo_banna
when people tell me their
piece isn’t working,
& I take a look,
I typically feel one (or more)
of these things
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
109. @hannah_bo_banna
however, I think that each issue can be tied back to problems with:
the content, the execution, the hook,
or a combination of the three
110. @hannah_bo_banna
issues with content (?)
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
111. @hannah_bo_banna
issues with execution (?)
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
112. @hannah_bo_banna
issues with the hook (?)
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
147. @hannah_bo_banna
it’s likely that people were throwing
virtual snowballs to:
flirt
or
reconnect (without actually reconnecting)
or
just say hi
(the list here could go on & on)
154. @hannah_bo_banna
if you fail to understand
your audience,
you are in danger of creating
something that leaves them
feeling one of these things
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
155. @hannah_bo_banna
if you fail to understand
the people you’re trying to engage with
you’re likely to fail to elicit the emotional
response you desire from them
198. @hannah_bo_banna
issues with the hook (?)
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might bleed
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
239. @hannah_bo_banna
NOT one of these things!
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might be bleeding
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
241. @hannah_bo_banna
does this content make
people feel any of these
things?
this is shallow
if I shared this it would say
nothing good about me
this is so ugly I think my eyes
might be bleeding
I don’t think this shows what
you’re claiming it shows
this is patronising
there’s nothing I can identify
with here
there’s nothing new or
different here
I’m confused – I don’t get it
this isn’t something I care about
this isn’t something I’ve ever
wondered
you’ve promised me something
but haven’t delivered
cool, but so what?
249. @hannah_bo_banna
Hannah Smith
Head of Creative
Verve Search
send questions and/or pictures of cats to: hannah@vervesearch.com
tweet things @hannah_bo_banna
250. @hannah_bo_banna
Big love to the team at Verve who helped me put this together.
Images:
feels: http://i1.kym-cdn.com/photos/images/newsfeed/000/531/319/99f.gif
nobody likes me: http://www.iheartthestreetart.com/street-2/#lightbox[group-26481]/39/
phone lovers: http://banksy.co.uk
no ball games: http://banksy.co.uk
disobedience: http://living-my-life-recklessly.tumblr.com/post/98684008648/it-is-through-disobedience-that-progress-has-been
beer map: http://vinepair.com/wine-blog/most-popular-beer-every-country-map/
don draper: http://www.bandt.com.au/media/here-are-some-of-don-drapers-best-put-downs
Credits