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https://www.executestrategy.net/blog/strategy-levels
Corporate Level Strategy
• Defined by those at the very top of the organization
• overall strategy and direction
• general and macro-level strategy which is overarching all the other
aspects.
• Corporate-level strategy define organization’s main purpose.
• it helps you clarify your own vision and give it a form that can then
be detailed out.
• It also provides a line of sight to the leaders and employees, both
potential and existing
• Confirm overall mission and vision.
• Create corporate objectives
Business Level Strategy
• Corporate strategy is percolated down to the business level
• More specific than corporate strategy
• Unique to different departments or subdivisions
• Operational details such as resource planning, workforce
optimization and delivery
• Differentiate yourself from your competitors.
Functional Level Strategy
• Regular and daily strategy
• Bottom level of the strategy
• To find and work on function-wise goals that are linked to the
business, and corporate strategies
• Strategy involves each department
• Day-to-day actions which are required to deliver corporate and
business strategies
• Relationships needed between units, departments and teams
• How operational goals will be met, and how they will be monitored
Synchronising strategy
• Each level of strategy should be synchronized
• Operating in line with one another
Strategic Decisions at Different levels
DIMENSION CORPORATE BUSINESS FUNCTIONAL
Impact Significant Major Insignificant
Risk
Involved
High Medium Low
Profit
Potential
High Medium Low
Time
Horizon
Long Medium High
Flexibility High Medium Low
Adaptability Insignificant Medium Significant
Strategic Decisions at Different levels
DIMENSION CORPORATE BUSINESS FUNCTIONAL
Cost
Involved
High Moderate Low
Cooperation
Needed
High Moderate Low
Frequency Large Periodic Annually
Nature Conceptual
& Creative
Conceptual
but related
to Business
Unit
Totally
Operational
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301 Unit 1 lecture 6 levels of strategy

  • 2. Corporate Level Strategy • Defined by those at the very top of the organization • overall strategy and direction • general and macro-level strategy which is overarching all the other aspects. • Corporate-level strategy define organization’s main purpose. • it helps you clarify your own vision and give it a form that can then be detailed out. • It also provides a line of sight to the leaders and employees, both potential and existing • Confirm overall mission and vision. • Create corporate objectives
  • 3. Business Level Strategy • Corporate strategy is percolated down to the business level • More specific than corporate strategy • Unique to different departments or subdivisions • Operational details such as resource planning, workforce optimization and delivery • Differentiate yourself from your competitors.
  • 4. Functional Level Strategy • Regular and daily strategy • Bottom level of the strategy • To find and work on function-wise goals that are linked to the business, and corporate strategies • Strategy involves each department • Day-to-day actions which are required to deliver corporate and business strategies • Relationships needed between units, departments and teams • How operational goals will be met, and how they will be monitored
  • 5. Synchronising strategy • Each level of strategy should be synchronized • Operating in line with one another
  • 6. Strategic Decisions at Different levels DIMENSION CORPORATE BUSINESS FUNCTIONAL Impact Significant Major Insignificant Risk Involved High Medium Low Profit Potential High Medium Low Time Horizon Long Medium High Flexibility High Medium Low Adaptability Insignificant Medium Significant
  • 7. Strategic Decisions at Different levels DIMENSION CORPORATE BUSINESS FUNCTIONAL Cost Involved High Moderate Low Cooperation Needed High Moderate Low Frequency Large Periodic Annually Nature Conceptual & Creative Conceptual but related to Business Unit Totally Operational