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10 surprising instagram facts

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On Feb 11 2015, we used Voice Polls to create a 10 questions survey.

We collected 10,000 opinions in a few hours. Here is what we found.

You are a journalist or a NGO? You need free access to opinion panels? Contact us on https://voicepolls.com

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10 surprising instagram facts

  1. 1. On Feb 11 2015, we used Voice Polls to create a 10 questions survey. We collected 10,000 opinions in a few hours. Here is what we found.
  2. 2. 74% 26% I follow people I do not know personally I do not follow people I do not know personally Percentage of people who follow Instagram accounts of people they do not know “Not only a network of friends”
  3. 3. 81% 62% US EU Percentage of people with an Instagram account “Adoption is lower in Europe”
  4. 4. 9% 13% 8% 6% <18 18-24 25-34 35-54 Percentage of people who use Instagram for self promotion “Self promotion is a real thing”
  5. 5. 9% 10% 7% 10% 17% White Black or African American Hispanic or Latino Asian or Asian American Middle Eastern Percentage of people who use Instagram for self promotion “Self promotion varies with race”
  6. 6. 43% 57% Private Public Percentage of people who have a private instagram account “Private accounts is a big thing”
  7. 7. 30% 42% 42% 41% <18 18-24 25-34 35-54 Percentage of people who have a private instagram account “Teens care less about privacy”
  8. 8. 48% 23% 25% 19% 18% Married, living with spouse Separated or divorced Widowed Single, never married Domestic partnership Percentage of people who have a private instagram account “Parents care more about privacy”
  9. 9. Men Women 23% 32% 11% 33% 13% 46% 14% 24% None of my posts Some of my posts All of my posts I do not post How often do you use filters on Instagram? “Women really love filters”
  10. 10. Men Women 65% 28% 6% 1% 35% 42% 20% 3% Never Rarely Once a week Every day How often do you post selfies on Instagram? “Selfies are a women thing”
  11. 11. Percentage of people who intend to stop using Instagram 23% 38% 38% 24% <18 18-24 25-34 35-54 40% of the 18-34 will eventually leave the app

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