Linkedin networking and updates
The guide to becoming a social business
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LinkedIn is a social network with more than 200 million users
geared towards companies and industry professionals
looking to make new business contacts or keep in touch with
previous co-workers, affiliates, and clients.
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“It’s not about what you know, but about who you know.”
Relationships are the main core of companies today. The
online experience is on the hands of the consumers and
they can control what they want to see. They are interested
in engaging with companies that provide them with relevant
information and nurtures professional growth.
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The importance of being on Linkedin
percent of companies
currently use social media.
linkedin users stay
updated with companies
million professional users
on linkedin. That’s the
equivalent to 4 times the
population of Colombia.
percent linkedin users
want to engage with
percent of members are
more likely to purchase
from a company on
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Step by step guide to an all-star
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It is extremely important to have a well developed box header
because this is like your business card on linkedin.
This is what will make a person look at your profile and read your
resume, or don’t even bother.
1. Your Picture. It is imperative to have a
picture of yourself in your profile. People
might not remember a name, but they
remember a face.
2. Your Name. Type your full name.
3. Your Headline. This consists of your
current position and what type of service you
4. Your Location. Put the location and
industry you do business.
5. Your Education. Include the school you
completed your studies from along any
course, award, certification and workshops.
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The following items are essential to evoke credibility and solidify your
Linkedin profile. This also the way other professional will be able to
get a hold of you.
1. Email. Put the email that you check more
2. Phone. Type the number that you can be
3. Website. Linkedin allows you to share links
related to your work and social media. The
company website is a must and social media
links are optional.
4. Custom URL. This feature enhances and
facilitates the search of your profile.
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This is like a cover letter. It can be written in a narrative or bulleted
format. Highlight your experience in a few sentences and outline
what you’d like to accomplish as a professional.
This should be a teaser of your linkedin profile and make the reader
say, “I want to meet this person.”
1. Introduction. Start your summary with
something interesting that catches the
2. Highlight position(s). Mention what
your current position is and provide a brief
description of what you do.
3. Accomplishments. Show how successful
you have been in your career
4. Hobbies and interests. Give your profile
some personality and show how they make
you a unique professional.
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List every position you have held in your profile even if it’s not related
to your field of study. It is a must to have a well detailed experience
section because it might place you ahead of your competition.
This section will be the proof of how unique and well rounded you
are as a person and professional.
1. Position(s). Mention the tittle that you hold
at the company.
3. Date and Location. Specify for how long
you have been at the position and the place
where you do business.
4. Description. provide as many details as
possible for each position. Highlight your
expertise and any specialities that you’ve
gained while working. Also, include awards
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This is a foundamental section in your profile because it’s one of the
sources that gives credibility to your work.
Three recommendations in your profile is fine, but a recommendation
for every position you had is better.
1. Colleagues. Ask for recommendations
from people you have worked with. These
can come from people within your company.
2. Accomplishments. Make sure they
highlight your contributions to the company
you worked for.
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Go through your stack of business cards from
other professionals you have met, look them
up and connect with them on linkedin.
Import your email contacts to linkedin so you
can invite them to join your network.
Connect with current clients you’re doing
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Find companies you have done business with
and follow them if they are on linkedin.
Follow companies you’re interested in or that
you find that have a compelling mission/story
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Look for groups within your interest, industry
and region. This group function is considered
one of the most important features that
By joining groups is a way to connect with
vendors, suppliers or clients and share
information, expertise and events.
You can also communicate within the group
without being oficially connected.
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Stay connected with the latest news or
useful information that helps you grow as
a professional. Share those links with your
When you share an update, you appear in
your connection’s news feed and that’s a
good way to show that you are informed and
still active in the community.
Share 3 articles per day that are related to
your business, industry or professional growth
like time management, networking tips, etc.
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1 Start connecting
This is the first step for you to have a successful network.
2 Develop professional relationships
Follow up with previous, current and future clients.
3 Update and share information
That helps you and the community grow as professionals. At least 3 links per day.
4 Create a strong and detailed profile
This will not only solidify your image, but also the company you’re working for.
5 Join groups
Look for groups within your industry, region and interest. Involve and share your expertise in
6 Follow companies
Find businesses within your field and interest that you find that they contribute to you and
Remember that one connection is all it takes, to lead you and the company to a whole new
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