The document provides tips for optimizing one's LinkedIn profile and job search. It recommends determining a primary keyword phrase for the desired job title, enhancing it to 4 words, and including those keywords throughout one's profile and search. It also suggests growing one's network by connecting with super connectors in their industry, becoming a super connector, and leveraging tools like SIGNAL to filter updates and track opportunities. The overall strategy is to work on keyword optimization, network size, and profile visibility to improve job search results on LinkedIn.

2. Communications Expert – 15 years
Global Citizen: Singapore, India, Australia, Europe, US and Canada
Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche Bank, Siemens AG
Owner of CrackerJack WordSmiths Inc.
Self Employed Consultant & Faculty @George Brown College
Linkedin: Smarter Ways for your Job Search

3. Is this you?
 Your application like a needle in
Then you’re at the right place.
the hay stack?
I’ll show you how topast the “apply-
 Not getting integrate
Linkedin in your Job Search
online” stage?
Repertoire  Filtered-out by the code-
driven ATS?

4. ~200 Million Members

6. Word Cloud

7. Wordle.net
Resumes:
 Copy the desired job description
 Paste into word cloud tool
 Peel out keywords
Linkedin Profile
 Websites from your domain
 Companies you are interested in
 Sprinkle generously

8. Suggested Strategy
 Determine primary Keyword Phrase – should be your most ideal / desired
job title
 Enhance it into a 4 word phrase <Quality Assurance Manager Automation>
 4 words allow you to rank on any combination of the words
 Avoid more than 4 words - may dilute results

9. What makes you so Unique?

10. Optimize Profile
 Use websites, job descriptions to
 Anticipate keywords
 Include past company names, titles,
locations (even postal codes)
 Get recommendation - AMAYC
 Include a STAR story

11. SEOYour Profile
#1. Tagline
#2. Current Title
#3. Past Title
#4. Summary
#5. Specialties

12. Advanced Search
Did you: The Litmus Test
 Use right keywords in your profile?  Your target title
 Identify your location?  Your target area / location
 Call to action?  Search

13. Track your Profile’s Progress
Increase frequency:
 Frequency at which profile
viewed
 Frequency of being searched
 How big is your network,
how well are you connected?
 How has your network
grown

14. The gas in your job search

15. Add Connections

16. Super Connectors
 The Who’s who of your industry
 Well networked - 500+ connections
 You get only 3000 invitations
 Invite super connectors
 Become a super connector yourself
 Get people to want to connect with
you

17. Life without a solid network is very
tough on Linkedin
A larger network makes it easier

19. Filter the background noise

20. Filter the Updates
 Network with the right people: who
is hiring?
 With SIGNAL only see who you what
to see
 Uses status updates to track what’s
happening

21. Maximize your options

22. Are you aware of…
 Recommendations and
Endorsements
 Jobs you may be interested in
 In common with
 Polls
 Outlook Social Connector

23. Keep in mind…

24. Small things make a big splash
 Don’t waste your invites
 Make it easy for others to
connect – show your email ID
 LI Profile your resume

25. So, here’s your Roadmap
First: Next Step:
 Work on your keyword strategy  Leverage SIGNAL
 Optimize your profile  Leverage Twitter
 Upsize your network  Become a brand yourself
 Connect with super connectors  Come up in Google searches
 Become a super connector yourself  Keep at it

26. Thank you
Questions?
sumedh.techwriter@gmail.com