Maximizing the Power of LinkedIn to Attract Employers LinkedIn is more than a place to post your resume. When used effectively, LinkedIn can be a powerful social-media tool which can help you to build your personal brand online and attract potential employers. Join students and alumni on Feb. 5 and discover the techniques for building a LinkedIn profile and a powerful network that will get you noticed and connected. About the Featured Speaker: Melonie Dodaro is the author of the #1 international best-seller The LinkedIn Code. She is also the founder of Top Dog Social Media in Kelowna, a social media agency that helps business, sales teams, and professionals use LinkedIn and social media to boost their visibility, attract new customers, and increase their revenue. Dubbed by the media as Canada’s #1 LinkedIn expert, she is highly sought-after, internationally, as a LinkedIn and social-media speaker and trainer.

5. • 2 new people join LinkedIn every second2 new people join LinkedIn every second
• Average household incomeAverage household income $109,000$109,000
• People arePeople are 2x more confident2x more confident
in the information found onin the information found on
LinkedInLinkedIn
• Is utilized by one out ofone out of
every threeevery three professionals
in the world

6. #2: MY WEBSITE!
#1: MY LINKEDIN
PROFILE!

8. Step 1Step 1 Get Found
Step 2Step 2
Attract Your
Ideal
Employer
Step 3Step 3 Stand Out

10. #2: MY WEBSITE!
#1: MY LINKEDIN PROFILE!
#1 Position

21. 1.1. NO MORE BORING BIONO MORE BORING BIO
Write in first personWrite in first person
2.2. Identify who your idealIdentify who your ideal
employers areemployers are
4.4. Call to actionCall to action
3.3. Share how you can help themShare how you can help them
– Remember: WIIFM– Remember: WIIFM

22. SPEAK to your
TARGET
AUDIENCE

28. What
makes
you feel
more
confident
as a
potential
employer?

35. • L – Listen
• N - Nurture
• I – Invest
• N – Needs
• K – Keywords
• E – Enhance
• D – Develop
• I – Initiate

36. • E - Etiquette
• C – Connect
• O – Offline
• D – Dedicate

41. RECAP: Build Your Network
Connect with fellow Alumni to:
•Expand the size and reach of your network
•Build relationships
•Be found by potential employers!