9 Social Content Trends to Watch in 2016
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In this short presentation, I discuss nine specific content trends that I believe are worth paying attention to in the year ahead.
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You need to get your customer into a comfort zone.
When readers don’t feel good, they’re gone.
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The key to overcoming confusion is clarity.
Write a clear headline.
We have a disconnect Twitter ad Landing page
A clear connection Twitter ad Landing page
The key to overcoming distraction is focus.
Keep it simple. An effective web page has one job to do.
Landing page: Get the form filled
Build
your case
Write what needs to be written. Don’t count characters, but make every character count.
Overcome apathy by making sure nothing begins to feel optional, less urgent. irrelevant.
Application:
A selling proposition articulates
how your offer applies to the reader’s needs.
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Answers the question: what’s in it for me? How to __________________ .
An example of how to (blank)
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Qualify and disqualify.
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What can you deliver unlike anyone else?
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Tap into pleasures and pains with power words.
Context: marketers Difference: focused budgeting Emotions: love
You can’t bore people into buying. If attention is the web’s golden goose,
boredom is its rotten egg.
Make it fun. • Lighten up • Tell a story • Push emotional buttons • Ask questions • Introduce characters • Speak to memories, values, dreams • Use your sense of humor • And remember who you are talking about…
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down the fast and easy path
Reduce risk. • “What if” always lingers in the reader's mind • Introduce safety nets • Address fears with reasons to be fearless
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you’re creating a leading page.
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1) The document discusses 8 social media trends to watch in 2019, including Instagram becoming the new social home for brands over Facebook, the rise of Instagram stories, increased scrutiny over video metrics, the impact of private social networking, a focus on niche sites like Reddit and Nextdoor, leaders driving more engagement than brand channels, the increasing use of emojis and gifs over text, and questions around whether organic reach is truly dead.
2) It provides statistics and examples to support each trend, along with recommendations for actions brands can take in 2019 in response to the trends.
9 social media trends to watch in 2020
In this presentation, Arik talks about nine social media trends he believes brands will start to see emerge in 2020.
2016-11_2017SocialMarketingPlanningGuide--v1
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Social Media Society (actionitems)
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Full Sail Social Media Marketing IMK345-O
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Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
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Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
SEO Trends to Stay Ahead and Dominate 2016
Here are trends in the search optimization landscape and why digital marketers should pay attention.Check out these simple to implement SEO tricks that will help your digital marketing efforts in 2016 by staying ahead of everybody!
Social Media Audit Example
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
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Influencer marketing is on an upward trajectory with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.
Hear from Jory DesJardins, co-founder and former President of BlogHer and The Virago Group, along with Jim Tobin, founder of Ignite Social Media and Carusele, as they share what they've learned watching influencer marketing change over the last decade as well as sharing tips on how to make sure your 2017 influencer marketing programs are up-to-date and effective.
Click here to listen to the full Audio webinar: https://attendee.gotowebinar.com/recording/2969353578226228737
Additionally, you may access the full webinar transcript here: http://bit.ly/2tRFW6A
Sociality social media master Windhoek 2020
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Social media marketing & benefits
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
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the best choice for you.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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9 Social Content Trends to Watch in 2016
- 1. ACH 9 Social Content Trends to Watch in 2016 Arik C. Hanson, ACH Communications March 21, 2016
- 2. ACHACH ABOUT ARIK • 20 years agency, corporate; #SoloPR since 2009; @arikhanson • Blogger, podcaster, e-newsletter maker, board member, event organizer
- 3. ACHACH #1: Less is the new more
- 4. ACHACH #2: Is the corporate blog still social marketing’s home base?
- 5. ACHACH
- 6. ACHACH
- 7. ACHACH #3: Instagram Zero is here. “Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.” “Now, as we look to build on this momentum, we’re focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.” * Source: Instagram
- 8. ACHACH
- 9. ACHACH #4: Live social video—brands starting to embrace
- 10. ACHACH #5: Emojis are ubiquitous
- 11. ACHACH
- 12. ACHACH
- 13. ACHACH #6: LinkedIn Publishing—still wildly under-used
- 14. ACHACH
- 15. ACHACH
- 16. ACHACH #7: The Pinterest-ification of the corporate blog
- 17. ACHACH
- 18. ACHACH
- 19. ACHACH
- 20. ACHACH
- 21. ACHACH #8: Not all brands are jumping on Snapchat
- 22. ACHACH #9: The rise of the content librarian
- 23. ACHACH 9 Social Content Trends • Less is the new more • Is the corporate blog still “home base?” • Instagram Zero is here • Live social video—brands starting to embrace • Emojis are ubiquitous • LinkedIn Publishing—still wildly under-used • The Pinterest-ification of the corporate blog • Not all brands are jumping on Snapchat…just yet • The rise of the content librarian
- 24. ACHACH @arikhanson arik@arikhanson.com arikhanson.com (sign up for Talking Points)
Editor's Notes
- 677K views 4K likes 640 comments Would he have got that traction on his corp blog? And Dave Kerpen isn’t really even that big of an “influencer?” How many people have heard of him?
- You saw this post last week,right? Hank Green basically destroyed FB’s video view metric in this Medium post. 2,355 recommended it 2,365 liked it And 80 people commented on it (including a product manager from FB)
- Taco Bell made its case for the taco emoji earlier this year You can now order pizza by using emojis for crying out loud!
- And of course, Chevy introduced us to the first-ever all-emoji news release earlier this year!
- But, when one of the most conservative companies on the face of the earth starts using emojis, aren’t we taking it a bit too far?
- Smart: Companies using CEOs to share company messages to reach employees in a different way.
- Smart: Company CEOs like AmFam’s Jack Salzwedel using LinkedIn to publish and share views to reach customers and employees (few CEOs doing this)