2. About Us
Offering: Social Media Management Software (SMMS)
delivered as a Service (SaaS)
Offices: NYC, Chicago, London, Norwalk CT (HQ)
Founded: 1998
Serving: 285 enterprise and corporate clients, including 7,800+
local outlet accounts
Sep 2010: Launched Engage121
Oct 2010: Mashable: Top Five SMMS for Business
Nov 2011: Mashable: Finalist, Digital Company of the Year
May 2012: Gartner Cool Vendor: Customer Service & Social CRM
3. About Us – Clients
RETAIL
NGO/ASSN.
RESTAURANT AND FOODSERVICE
HEALTH AND WELLNESS
SERVICES
FINANCE/INSURANCE
REAL ESTATE
AGENCY
CONSUMER
4. Overview
What is Engage121 Complete
Why Do Local Social
Keys to Success at the Local Level
Keys to Success at the Brand Level
About Engage121
Investment
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
5. What is Engage121 Complete?
Daily posting of relevant Hot Content
Engagement and reputation management
Monthly promotions
Social advertising management
Local Social app for store use (optional)
Weekly and real time reporting
Leads = ROI
ROI
6. Why Do Local Social?
Reach more customers, more
cost-effectively
Your brand
reach today
730K*
(With no Local Outlets)
Your potential
brand reach
*Est. of your social presence
1,630K
(With 1,000 Local Outlets*)
223% Increase
*Used an avg. community size of
900, however, the avg. size of an
E121 Outlet is 1,800
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
7. Why Do Local Social?
Increase brand reach at the
local level
At a low per store investment, through your local social
presence, you will:
Increase SEO
Reach more customers
Develop greater customer loyalty
Increase orders -- drive more local leads
Leverage existing campaigns
Lower your marketing expense
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
8. Keys to Success at the Local Level
Simple, Fast,
& Effective
Regular &
Relevant
Content
Capture
Business
Owners are
busy, the local
social marketing
process has to
be simple and
fast
Customers are
savvy, the
content needs to
be consistent
fresh and
engaging
You want to
build more
business, you
need ways to
capture leads
and orders from
social
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
9. Local social sales funnel management
Awareness
KPI 1:
Community
Growth
Purchase
Intent
KPI 2:
Engagement
Leads
Sales
$$$
KPI 3:
Lead Capture
10. Engage121 Complete program
Engage121 Complete ensures that each local store has its own vibrant
and productive social media presence.
Our professional services team manages under a service level agreement
(SLA) that achieves your KPIs; e.g., community growth, engagements, and leads.
The Guidelines:
• If you or they don’t do it; we will.
• If you or they do it; we won’t.
• We have you and them covered, each day.
Our Approach:
• Establish a service level agreement (SLA).
• Your KPIs are managed by us with: (i) your content,
(ii) curated content (rss feeds), and (iii) promotional Facebook Apps.
• We’ll “socialize” your marketing and promotional calendar.
• Monitor, report and analyze.
• Refine as data informs the activity.
11. Engage121 Complete: Example KPIs and Performance
KPI 1 – COMMUNITY GROWTH
Month 1
GROWTH
140
Community
Month 2
325
133%
KPI 2 – COMMUNITY ENGAGEMENT INCREASE
Month 1
Month 2
Posts Sent
21
26
24%
Engagements
24
66
175%
Engagement per post
1.14
2.54
123%
GROWTH
KPI 3 – LEAD CAPTURE RESULTS
DOLLARS
EMAILS
6
$15
3
$5
1
EMAILS
DOLLARS
$25
Email Leads Captured: 74
Cost per Lead:
$3.74
Day1
Day2
Day3
Day4
Day5
Day6
Day7
Day8 Day 9 Day10 Day11 Day12
B2C Cost Per Lead, Retail
Industry Average = $15
Source: HubSpot 2013 State of
Inbound Marketing
12. Local Success Story – Learning Express, Sylvania OH
Hy-Vee - Chuck Osmanski
Sylvania
Last 30 Days
Network at Start: 363
Network at Start: 1,099
Network at End: 584
Network at End: 1,406
Growth: 61%
Network Growth: 27.9%
Reach at Start: 36,300
Reach at Start: 109,900
Reach at End: 61,90
Reach at Growth: 69%
Reach End: 140,600
Reach Growth: 27%
Lifetime
Total Posts: 25
Total Posts: 347
Hot Content Posts: 2
Total Logins: 93
App posts: 0
Speak Posts: 23
Total Logins: 17
Post per Login: 1.4
Networks Leveraged:
Networks Leveraged:
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
13. Local Success Story – California Closets, Vancouver BC
Vancouver
Network at Start: 1,041
Network at End: 1,495
Network Growth: 43%
Reach at Start: 100,451
Reach at End: 146,982
Reach Growth: 46%
Total Posts: 52
Hot Content Posts: 43
Total Logins: 56
Post per Login: .92
Networks Leveraged:
203-849-7208 I Engage121.com I Twitter: @engage121
Success in Local Social Marketing
14. Keys to Success at the Corporate Level
Consistent
Marketing
Message Across
All Locations
Post Content &
Monitor Across
the Social Web
Capture Sales
from Local
Networks
Analyze Buzz,
Sentiment,
Ads, Posts, and
Comments
• Amplify your brand
message
• Cross-post on 43+
Networks
• Track compliance to
brand guidelines
with approval
chains
• Monitor brand buzz
locally & across
social web
• Built-in apps that
empower the ocal
stores to capture
leads from local
social advertising
• Track activity
effectiveness for
both Brand & Local
initiatives
• Deliver corporate
messages locally
• Monitor Local
Brand Compliance
203-849-7208 I Engage121.com I Twitter: @engage121
• Tailor reporting and
analytics to your
business
Success in Local Social Marketing
15. Local Social Marketing Integration
Corporate
Promotions
Local Store
Local
Social
Outlet
Outlet
Outlet
Outlet
Outlet
Increased
Brand Reach
Outlet
Outlet
Outlet
Outlet
Outlet
Outlet
Outlet
