Watch the video and get a list and detailed description of the brands featured in the talk at https://thedigiterati.com/brightonseo-talk-how-to-get-facebook-groups-working-for-your-business/
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
Fran Griffin - Brighton SEO: Measuring Digital PRFran Griffin
Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one!
Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients.
Follow me on Twitter to continue the conversation - @FrannGriffin
Fran Griffin, Digital PR Manager at Digitaloft.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Using LinkedIn Paid Ads to support a lead generation campaignJake Potter
Presented at Brighton SEO, Jake Potter, Global Social Media Manager at Colt Technology Services shared how his organisation generated leads through an always on paid social strategy, focused on LinkedIn. This session will cover how leveraging the data from paid social results can be used to optimise the content for ongoing campaigns and different country-content.
Fran Griffin - Brighton SEO: Measuring Digital PRFran Griffin
Links, links, links – we all know they’re important. But in Digital PR, top tier coverage isn’t always guaranteed to include one!
Here are my slides from Brighton SEO where I've discussed when and why to value a client name mention on a tier one website, despite no links – and how to explain this to SEO-focused clients.
Follow me on Twitter to continue the conversation - @FrannGriffin
Fran Griffin, Digital PR Manager at Digitaloft.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Social Media's Impact on Merchandising and the Golf IndustryRichard Brasser
The golf industry has faced one of the most challenging times in decades. Doing the same old thing just won't work in today's economy. What specific opportunities and advantages can social technologies provide to merchadising and the golf industry in general? This presentation takes you through the key elements and strategies.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Social Media's Impact on Merchandising and the Golf IndustryRichard Brasser
The golf industry has faced one of the most challenging times in decades. Doing the same old thing just won't work in today's economy. What specific opportunities and advantages can social technologies provide to merchadising and the golf industry in general? This presentation takes you through the key elements and strategies.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
Similar to How to get Facebook Groups Working for Your Business | Marie Page BrightonSEO (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
7. •News Feed focus on person-to-person
engagement
•Push to Facebook Stories
•Emphasis on (private) messaging
•Push on building communities via Groups
@marie_page · thedigiterati.com · digiterati-academy.com
8. New mission
statement
“Give people the power
to build community and
bring the world closer
together””
@marie_page · thedigiterati.com · digiterati-academy.com
9. “Groups are at the heart of the experience”
Mark Zuckerberg, Keynote Address F8, 2019
16. Only x1 of the Top
Posts from the last
month is by an
Admin
17. @marie_page · thedigiterati.com · digiterati-academy.com
New tools for Groups
• Group admin tool
• Health support Groups – ask
admins to post for you
• Job Groups – template for jobs
• Gaming Groups - chat feature
• Buy and Sell Groups - Questions
and orders
18. •Mentorship for peer support
•Units for social learning
•Watch Party for Groups
@marie_page · thedigiterati.com · digiterati-academy.com
19. •Ads pixel for Groups - understand how
Group members engage with websites
•Page mark-up for posts
@marie_page · thedigiterati.com · digiterati-academy.com
20. Groups pack more punch than Pages
• Beat the algorithm
• Higher engagement
• Members can start conversations just like admins
• Groups feel more intimate and fuel more conversations
• Content tends to last longer on News Feed
@marie_page · thedigiterati.com · digiterati-academy.com
21. But can Groups work for commercial brands?
@marie_page · thedigiterati.com · digiterati-academy.com
Hi
I’m Marie Page
I’m a co-founder of The Digiterati and the Digiterati Academy.
We provide digital and social media marketing consultancy and training. I’m the resident Facebook afficionado
I truly believe that Facebook Groups can work in the commercial world and not just for community groups or for those with special interests.
So let’s get on with it
Founder of Social Media Examiner Michael Stelzner agrees with me
In fact he might as well have stolen my talk
Facebook is a bit crap nowadays isn’t it?
All those privacy scandals
A news feed full of ads no one wants to see
And it’s seen as a bit crap both for users and for businesses.
In 2018, Facebook switched up the algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from Pages
Organic reach is falling
Average reach is currently around 7% but some Pages see it much lower than that,
https://locowise.com/blog/facebook-january-2018-edition
Engagement is also falling
The median engagement rate for Page posts is just 0.09%. On Instagram it is 1.6%
[Every industry saw a dramatic decline in Facebook engagement rate last year, and for many, that meant less than half than the previous year’s engagement.
Industry study of 1,800 companies from Rival HQ]
https://www.rivaliq.com/blog/2019-social-media-benchmark-report/
So what is Facebook doing to address it’s apparent death?
The new mission statement aims to “Give people the power to build community and bring the world closer together”
That mission statement, to my mind, puts Groups, which are so good at building community, at the heart of Facebook’s efforts
“Groups are at the heart of the experience”Mark Zuckerberg, Keynote Address F8, 2019
You can now finally link your Page to a Group
And link Groups to Groups
You can now join Groups as a Page
And post as the Page in a Group
This is great for Groups that need to protect the identity of Admins, for instance when dealing with vulnerable people and also for some brands
And it is not just me that has woken up to Facebook Groups. Groups are increasingly being recognised as rising stars by the marketing media.
Groups are one way brands can still get in front of their audiences beyond paid social campaigns.
And we’ll have a look at a few commercial examples in a bit
But for now let’s consider what other benefits Groups have
https://marketingland.com/why-businesses-are-relying-on-facebook-groups-to-build-engaged-audiences-252276
[Facebook] is continuing to build out its Groups platform in an attempt to convince brands and advertisers that Groups are worth their time and effort.
https://marketingland.com/facebook-opens-up-its-ads-pixel-to-a-limited-number-of-groups-247021
Reach is soooo much better
In any given month in my Groups I am seeing top performing posts getting reach of up to 50%
You’ll never get that level of reach in a Page now unless the content is super viral or you are paying to boost it
To get those reach figures I use the Active Members metric
Active members are members that viewed, posted, commented on or reacted to content in a Group
You can see for this Group 78% of members viewed, posted, commented on or reacted to Group content during the period examined
Engagement is through the roof in comparison to the equivalent Page. The News Feed algorithm loves that active engagement which further pushes reach.
And the engagement tends to be conversational and peer-to-peer which the algorithm favours
This is a Group with 3,000 members. Visibility of some posts is over 50%. Engagement is also far higher than we would see with Pages
The Group admin tool streamlines and speeds up admin activities
Members of health support groups can ask admins to post for them – useful for anonymity
Job groups have job opening templates
There’s a chat feature for gaming Groups
And Questions and orders for Buy and Sell Groups
https://marketingland.com/facebook-lets-brands-publishers-connect-groups-pages-220152
https://marketingland.com/why-businesses-are-relying-on-facebook-groups-to-build-engaged-audiences-252276
https://marketingland.com/facebook-opens-up-its-ads-pixel-to-a-limited-number-of-groups-247021
More Group tools directed specifically at brands are being introduced
Ads pixel for Groups - understand how Group members engage with websites
Page mark-up for posts
So to summarise, Groups pack more punch than Pages
Beat the algorithm
Higher engagement
Members can start conversations just like admins
Groups feel more intimate and fuel more conversations
Content tends to last longer on News Feed
But can Groups work for commercial brands?
Yes!
It just requires a longer term view and something of a paradigm shift
Groups enable a multi-person conversation that you are far less in control of
Groups won’t work as interruptive marketing
The best Groups are where members feel a sense of ownership and admins play a facilitation role rather than driving all the content themselves.
In a world where millions are spent on sponsorship I simply don’t understand why Facebook Groups have not enjoyed more take-up by commercial brands. Groups could so easily be viewed as a form of sponsorship around a topic or interest area.
I was approached by choir app developers Choir Player to run their marketing.
Their thinking was to increase the number of Facebook fans, build an email list, write articles, improve the SEO of the website – all the usual stuff that goes with launching a new brand
But what I have persuaded them to do is allow me to build a Facebook Group all about the joys and pitfalls of running a community choir
It’s not conventional marketing, but it is highly effective in raising awareness of the brand internationally in a context that perfectly suits the product without significant spend on advertising
So far so good. What’s not to love about Groups?
Well they appear to still be pretty hard to sell in at Board level. So what other arguments can you put forward?
They are a great place to build a brand community
HBO, was the first big “brand” to use Facebook groups for it’s TV show “Big Little Lies”. Dana Flax, a director on the social and marketing team said she found that a group was the right venue for people to “interact.”
Groups help you connect with customers and connect customers with each other
Groups can provide a customer service option that takes the load off your own internal teams.
Give a sense of exclusiveness
Thrive Market, an online grocery retailer selling organic and all-natural products, has a secret Facebook Group where subscription members can share feedback on new products and swap recipes.
Thrive Market’s head of merchandising says “We hear from our members in our Facebook Group loud and clear,” “If they don’t like something, they’ll tell us. And then we have to act on that.”
Jeremiah McElwee, Thrive Market’s head of merchandising.
These examples are from Veganuary. The role of the Admins and Moderators is that of community manager rather than having to create or respond to content. In this group the 35,000 members answer each others’ questions, provide support and even curate new content.
Your community will share your passion for knowledge and will likely want more detail than you’d normally give on a simple Facebook post or web article
Your community will be driven by passion for your topic. Provide extra value and feed their thirst for knowledge and insight.
The global Instant Pot Group, which has 1.2 million members, includes recipes and “commonly asked questions.”
Here is the UK Group packed with advice on using your Instant Pot both from Instant Pot themselves and an army of dedicated fans
https://marketingland.com/why-businesses-are-relying-on-facebook-groups-to-build-engaged-audiences-252276
https://digiday.com/retail/retailers-facebook-groups-can-data-goldmines/
The goal of the group is to allow reporters to connect with the newspaper’s most dedicated readers, sharing information about how they do their work, where story ideas come from, and how the job of political reporting gets done.
They say:
We want to help you find some of our best political journalism -- and offer insight into how it comes together.
Manchester Evening News host 9 different group including one for fans of Coronation street
Customers will answer questions for you
If you know the Business Model Canvas you’ll be familiar with the concept of customer pain points
Again as a content marketer, hosting a community where these pain points are raised, and with our solutions only a click away makes a lot of marketing sense.
Kajabi is an online content platform for entrepreneurs. We use it for our online academy.
The Official Kajabi user group has over 14,000 members and is a great place to go for tech support and ideas. The Kajabi team are also using the Group to understand more about difficulties customers have with their system as well as provide a place for peer technical support
Testing ground for new ideas
Gap has a FB Group for a men’s athletic brand called Hill City. The purpose of the program is for the brand to gather direct feedback from people wearing its clothing, which it then incorporates into design and development processes. Wear testers bounce ideas off each other and Gap sees the Group as a place to break some of the usual convention that exists around the Gap portfolio
Develop brand ambassadors
Groups are simply brilliant places for your community to advocate for you. We find that if someone kicks off, we rarely need to do anything ourselves because our community rally round and put the record straight.
Build trust, empathy, loyalty
Your sponsorship of the Group dedicated to a topic of relevance to your brand and bang on the interests of your members will bring you and the brand kudos. You’ll enjoy more brand awareness and more brand consideration when it comes to purchase.
Grown and Flown is a website for parents of children aged 15-25. They sell a range of products suited to that age group,
The founders say their Group has a life of its own, with parents leading the conversations, which in turn informs them about the content that will work on their website.
Engagement is huge. One post by a parent received more than 2,000 comments.
You get to ask up to 3 questions when people apply to join the Group. Offer a freebie in return for the customer email address
Find out more about customers
through screening questions and conversation threads
Peloton community managers lead conversations about favorite instructors, biking gear, and fitness goals with plenty of user generated content too. Peloton hosts it’s group as a forum for Peloton members to connect and also get updates on new Peloton features and announcements.
Peloton’s Group has been highlighted by Facebook as one of the most engaged, standout Groups among consumer brands.
The Peleton Group sees 300 posts, more than 5,000 comments and 20,000 reactions each day.
“Posts that drive the most engagement are personal success stories like getting back on the bike after an injury, celebrating milestones such as completing their 250th ride and starting a group challenge to hold themselves and other Members accountable
It also sees increased engagement when the brand announces highly-requested new features.
“We notice that our posts usually spark other conversations among Members, which creates a domino effect,” says Jayvee Nava, Peleton’s VP of community “We continue to ask our Members for suggestions for features once a month via our #FeatureFriday posts as well.”
Peloton’s Group has been highlighted by Facebook as one of the most engaged, standout Groups among consumer brands.
Finally entrepreneurs are leading the way
Some of these Groups act as a funnel to paid services, others are paid subscription Groups in their own right, others are Groups that are part of a wider paid for membership or course.
Whilst these canny entrepreneurs have paved the way for commercial groups, there is nothing stopping commercial brands getting in on the act too.
Thanks so much for coming to my talk
You are also welcome to grab some freebies from us
These include our cover photo size guide and photoshop template, a checklist for setting up a Facebook Group and our Ultimate Guide to Facebook Marketing.
Go to www.FreeDigiStuff.com
Groups are the place to focus attention on Facebook in 2019
Just as an aside, I liked Instant Pot’s approach to new members. Within minutes of being accepted to the Group I was tagged in a comment in the pinned post which welcomed me and also directed me to the Group rules as well as some tips to avoid newbie errors in any posts I might make
Whilst these figures have been in decline for some time 2018 marked a change in Facebook’s algorithm that promised to display more content from friends and family and less from brands in the News Feed. With this change, it’s no surprise that Facebook engagement took a dip across all industries since then
In line with many successful Groups Grown and Flown have set up a paid-for subscription Group where admins give more time and personal attention to members
As well as the kind of user generated content we’ve already looked at, Groups tend to be a place where users ask loads of really useful and interesting questions.
As a content marketer, this is my happy place.
In this examples Par is asking the Digiterati Group for advice on SEO for YouTube
This leaves your Admins a lot more time to spend on the beach
Groups are a place to tell stories and show the people behind the brand
People buy from people not websites
And you don’t need me to tell you as marketers how important story telling is
Groups are a great place for on-the-ground market research
As well as giving insight into your customers you’ll get ideas and inspiration for new content across all social channels
A Group provides you the opportunity to showcase your expertise, the leader in your field with your finger firmly on the pulse of what’s new and what’s worth investigating.
I don’t advocate lots of overt selling in Groups but occasionally you earn the right.
Here’s an example from a Group I admin that sells products to church-based musicians. We had a product that perfectly addressed the user’s question.
And on the right is an occasional post that we allow ourselves to promote some of our own services. In this case it’s the launch of a course on content marketing.
The result is connection
Between you and your customers
And between the tribe that will grow out of your Group
This is a quote from a Facebook blog post published during F8, Facebook’s developer conference in May 2019
They say that Groups often becomes the most meaningful part of how they use Facebook
Let’s look at some of the ways in which Facebook is ramping up it’s efforts on Groups
There is a new dedicated Groups tab on the app
That’s it from me.
I hope you’ve been inspired in relation to Facebook Groups
Membership to our own Team Digiterati Group is usually exclusively for Digiterati Academy subscribers but if you answer BrightonSEO in the questions we’ll let you join!