Attentive.ly Netroots Nation New Tools Shootout #NN15 2015
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The document discusses how Attentive helps brands boost engagement with their audiences by identifying influencers in a brand's customer relationship management (CRM) system, tracking what influencers post on social media, and automating the delivery of personalized content to audiences based on their social mentions in real-time. It provides examples of how non-profits have seen increased donor engagement by following donors on social media and how influencers recruited over 100 participants who raised $200,000 for a non-profit event by spreading the word on their own social channels.
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Attentive.ly Netroots Nation New Tools Shootout #NN15 2015
- 2. We drive engagement with your campaign by turning your existing audience into advocates Our Mission
- 3. About Us We have worked with over 150 brands across the non-profit, commercial and political space helping them understand their supporters and boost engagement. About Us
- 4. Start with your CRM. Email List See what they’re saying on social. Social Listening Send email based on social mentions. Realtime Targeting Find socia media influencers. Influencer Engagement New Infographic Reporting
- 5. Infographic Reporting Audience Insights
- 6. Create Influencer Driven Campaigns Average network reach = 40M The top 5% reaches 85% of your entire network reach and 200x more people than in your CRM.
- 7. Influencer Engagement Influencer Identification Find influencers in your CRM based on reach, relevancy and history. Influencers Drive Action with Content
- 8. Influencer Identification Find VIPs, Professional and Citizen influencers who already care about your campaign. Would you miss singer Neko Case signing up for your list? She doesn’t take email actions, but has 109K Twitter followers... And Tweets about causes.
- 9. Social Listening Track what your influences are posting on social media, right now. Target content based on interest. . What’s trending in your CRM?
- 10. Realtime Targeting Automate Delivering Personalized Content They say: “immigration”! You echo: “take action on immigration”. Increase email conversions
- 11. "We've never seen so many donors thank us for following them on Twitter… it was very exciting to see that level of donor engagement! - Melanie Mullinax, Manager of Online Communications
- 12. A large nonprofit identified 27 social media influencers and asked them to spread the word about their event through their own social media channels. By providing them with a registration incentive code, over five months, those influencers recruited 105 additional participants, who raised more than $200,000. Influencers Raise More Than $200K
Editor's Notes
- How Attentively works is that… We start with your existing CRM or email list, Run a match on >100 social networks Then we track and analyze all their public posts In order to trigger personalized email, social messaging, and ads based on their interests.
- Nonprofits can massively extend their reach through the social networks of their supporters and can drive action through sharing of content. Here’s what Attentive.ly found when we evaluated 90 of our nonprofit clients representing nearly 20M supporters.
- More here..
- They say “immigration”, you say “take action on immigration” today, not in next month’s newslettter