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Business Networking on LinkedIn
Rod Smith
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Rights Reserved. 2
1. What is LinkedIn?
2. How big is LinkedIn?
3. Who uses it in Australia?
4. Professional Social Selling Tips for LinkedIn.
© LinkedIn Guides. All
Rights Reserved. 3
How does LinkedIn compare with other
social media tools?
© LinkedIn Guides. All
Rights Reserved. 4
The value LinkedIn brings to it’s members…
© LinkedIn Guides. All
Rights Reserved. 5
LinkedIn’s value is the value of your
network’s network’s networks…
Your Connection’s
Connection
Your
Connections
Your Connection’s
Connection’s Connections
© LinkedIn Guides. All
Rights Reserved. 6
© LinkedIn Guides. All
Rights Reserved. 7
LinkedIn User in the Asia Pacific
© LinkedIn Guides. All
Rights Reserved. 8
Australia social media popularity test?
© LinkedIn Guides. All
Rights Reserved. 9
Members by capitals in Australia.
1,162,209
534,483
971,015
96,230206,936
384,138
20,858
© LinkedIn Guides. All
Rights Reserved. 10
© LinkedIn Guides. All
Rights Reserved. 11
© LinkedIn Guides. All
Rights Reserved. 12
© LinkedIn Guides. All
Rights Reserved. 13
Social Selling
© LinkedIn Guides. All
Rights Reserved. 14
© LinkedIn Guides. All
Rights Reserved. 15
© LinkedIn Guides. All
Rights Reserved. 16
TIP 2 Personalise your Highlight Box
Headline
© LinkedIn Guides. All
Rights Reserved. 17
© LinkedIn Guides. All
Rights Reserved. 18
Only your direct connections can see
All LinkedIn members
can see
© LinkedIn Guides. All
Rights Reserved. 19
© LinkedIn Guides. All
Rights Reserved. 20
Your passion
Your expertise
Your company
Your background
© LinkedIn Guides. All
Rights Reserved. 21
© LinkedIn Guides. All
Rights Reserved. 22
© LinkedIn Guides. All
Rights Reserved. 23
© LinkedIn Guides. All
Rights Reserved. 24
your alumni connections
© LinkedIn Guides. All
Rights Reserved. 25
TIP 10 – Endorsements & Recommendations
© LinkedIn Guides. All
Rights Reserved. 26
© LinkedIn Guides. All
Rights Reserved. 27
TIP 12 – Join Career-Related Groups.
© LinkedIn Guides. All
Rights Reserved. 28
TIP 13 – Personalise your request to connect.
© LinkedIn Guides. All
Rights Reserved. 29
TIP 14 – Advanced Search
© LinkedIn Guides. All
Rights Reserved. 30
TIP 15 – ‘Tag’ Your Network
© LinkedIn Guides. All
Rights Reserved. 31
TIP 16 – Edit Your Pubic Profile
Public
Private
© LinkedIn Guides. All
Rights Reserved. 32
TIP 17 – Remove notifications
© LinkedIn Guides. All
Rights Reserved. 33
TIP 18 – Consistent Networking on LinkedIn
•
Twice a Week Only
•
for 30 minutes
•
Respond to messages
•
Write Endorsement &
Recommendations
•
Prospect for new
business.
•
Maintain existing
network.
•
Mobile App….
© LinkedIn Guides. All
Rights Reserved. 34
TIP 19 – Set Up Your Security
© LinkedIn Guides. All
Rights Reserved. 35
TIP 20 – A Great Recruitment tool.
ContactRecruitmentDecisionMakers
© LinkedIn Guides. All
Rights Reserved. 36
TIP 21 – Create a company page
© LinkedIn Guides. All
Rights Reserved. 37
© LinkedIn Guides. All
Rights Reserved. 38
© LinkedIn Guides. All
Rights Reserved. 39

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Business Networking on LinkedIn

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