This document provides examples of packaging, branding, and design work created by Scott MacPhee and his creative agencies for various entertainment and media clients. Projects included DVD and Blu-ray packaging and menus, online and print advertising, character and key art design, and branding for in-store retail environments. Clients featured were Warner Bros., Disney, Sony, Universal, and others across film, television, video games, and satellite radio industries.

1. Scott MacPhee
Creative Sampler
“ Every child isisan artist... artist when you grow up.
the problem staying an
– Pablo Picasso

2. Walt Disney Studios Home Entertainment ‘LOST’ / The Complete Collection
AGI Design Blu-ray & DVD Special Packaging Concept & Design
Structural Design & Printing

3. Electronic Arts ‘Mass Effect 2’
AGI Design Game Special Packaging Collectors Edition
Cerberus Network Dossier

4. Electronic Arts ‘Littlest Pet Shop’
AGI Design Account Specific Packaging Gift Combo Packagaging for WalMart & Target

5. Sony PS3 ‘Little Big Planet 2’ / Collector’s Edition
AGI Design Special Packaging Concepts for European Distribution

6. Warner Bros. Home Entertainment ‘Harry Potter & The Prisoner of Azkaban’
DZN, The Design Group Consumer Advertising Campaign Ads Targeted to Multiple Demographics
Copywriting
Trading Card Inserts

7. Warner Bros. Home Entertainment ‘Harry Potter & The Prisoner of Azkaban’
DZN, The Design Group Content Development Menu Sets
Game Development & Design

8. Universal Studios Home Entertainment / Mattel ‘Barbie’/ Assorted Titles
DZN, The Design Group DVD & Blu-ray Menus & Added Content Game Development
Live Action / Animated Special Feature
‘Bibble Sing-Along’
‘Grooming Brietta’
Motion Menu Sets
Added-Value Featurette:‘Jack Hanna Talks to Barbie’s New Animal Friends’

9. Universal Studios Home Entertainment / Mattel ‘Barbie’/ Assorted Titles
DZN, The Design Group Blu-ray & DVD Packaging Key Art Development
Packaging Design & Print

10. Warner Bros. Home Entertainment ‘Looney Tunes’
The MacPhee Group Character Key Art for Packaging Key Art Development
WB Family Home Entertainment Logo

11. Warner Bros. Home Entertainment ‘Scooby-Doo & The Flintstones’
AGI / TM Design Merchandising Artwork Key Art Development

12. Classic Media ‘Casper Scare School’
AGI / TM Design Blu-ray & DVD Packaging Key Art Development
Packaging

13. Walt Disney Studios Home Entertainment ‘LOST / Season 5
AGI / TM Design Blu-ray & DVD Special Packaging Concept & Design
Dharma Initiative Orientation Kit

14. Warner Bros. Home Entertainment ‘Watchmen’
AGI / TM Design Special Packaging Concept Exploratations

15. Warner Bros. Interactive Entertainment ‘Watchmen’
AGI / TM Design Value-Added Inserts PS3 Custom Poster
PS3 ‘Watchmen’ Timeline

16. Warner Bros. Home Entertainment ‘The Batman Vs Dracula’
DZN, The Design Group Blu-ray & DVD Packaging Key Art Development & Package Design
Account Specific Packaging

17. Warner Bros. Home Entertainment ‘Batman and Mr. Freeze – SubZero’
The MacPhee Group VHS& DVD Packaging Key Art & Title Treatment Development
Package Design

18. Sony Pictures Home Entertainment “Open Season’
DZN, The Design Group Blu-ray & DVD Campaign Consumer Advertising
Packaging
Account Specific Special Packaging

19. Sony Pictures Home Entertainment ‘Open Season’
DZN, The Design Group Online Marketing Consumer Online Interactive Games
Microsite
Banner Ads
‘McSquizzy’s Acorn Fling’
‘Ranger Beth’s Hat of Woodland Wonders’
‘Boog’s Bear Boogie’

20. New Line Productions ‘Hoot’
DZN, The Design Group Online Marketing Web Content Development
‘Adopt-A-Owl’ Destop Pet

21. Nena Media / Digital Playspace ‘Digital Dollhouse’
The MacPhee Group Online Marketing Online Identity Program
Interface Design & Product Development

22. Disney Regional Entertainment DisneyQuest
The MacPhee Group Consumer Products Style Guide

23. Disney Regional Entertainment DisneyQuest
The MacPhee Group Consumer Products Style Guide
Character Design & Development
RECON RIDER
JETBIKER
WARBEAST
GRUNT WARBEAST RIDER JETBIKER RECON RIDER THE COMMANDER

24. Disney Regional Entertainment DisneyQuest
The MacPhee Group Consumer Products Retail Environment Graphics
Style Guide

25. Universal Studios Home Entertainment ‘The Mummy’ / The Mummy Hunters
AGI / TM Design Account Specific Themed Game Game Development
Design & Manufacturing

26. RaySat Broadcasting / AT&T AT&T CruiseCast
AGI / TM Design Online Marketing Web Content Development
AT&T ‘Live TV in Your Car’

27. RaySat Broadcasting / AT&T AT&T CruiseCast
AGI / TM Design Product Identity Development Branding
Sales Launch Materials
AT&T - CRUISE CAST - BROCHURE (REVISED) - 870010 - ARTWORK AT 100% OF FINAL SIZE 10.79”x 9.375”
At&T CruiseCast
Outer Brochure
AT&T - CRUISE CAST - O-CARD - 865042 - ARTWORK AT 100% OF FINAL SIZE 17.5”W x 39.65625H”
17/2
1
Introducing AT&T CruiseCast
service, state-of-the-art satellite
technology that brings you more
AT&T CruiseCast AT&T CruiseCast
SM SM
live TV channels then anyone else!
Live satellite TV for those on the go.
AT&T CruiseCast provides state-of-the-art
satellite technology that brings you more
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live TV channels then anyone else!
8/
3
General Entertainment
Stay seated for hours with some of the best
comedy, drama, and science and nature channels
around. Channels like USA Network, Lifetime,
Discovery and Comedy Central.
Kids & Family
Delight your whole crew with a choice of children’s
channels, as well as the finest in family entertainment.
Channels like Disney, Animal Planet, Cartoon Network
AT&T CruiseCast
Mobile, Nickelodeon Mobile, and MTV Mobile. To find out more...
Get your shows
SM
News & Weather visit www.cruisecast.com
Stay current with what’s going on in the world with or call 1•800•561•9280
on the road! Get your shows on the road!
64
our comprehensive range of news channels; like CNN
Mobile, MSNBC, Accuweather and CNBC.
11 /
41
Sports
Don’t be left on the sidelines, sports fans. Get
into the action with some of the best channels in
mobile sports broadcasting, like ESPN Mobile, and
the NFL Channel.
Satellite Radio
Listen to 20 different music genres in high-quality radio.
™
Programming representative of current channel line-up.
Channels are subject to change without notice.
©2009 RaySat Broadcasting Corp. All Rights Reserved. ©2009 AT&T and the Globe Design
Service available in the continental US through authorized
In-vehicle satellite entertainment technology
™
are registered service marks and AT&T CRUISECAST is a service mark of AT&T Intellectual Property
dealers only. II. L.P., licensed to RaySat Broadcasting Corporation.
Sports News Entertainment Family
Saved: 06/09/09
CYAN MAGENTA Document Name: 870010_AT&T_BROCHURE
User Name: Martin/Gaston/Martin/Allan/Martin/Don
YELLOW BLACK Client: AT&T
Job No: 870010
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1
Get your shows on the road!
AT&T CruiseCast mobile TV service will offer a robust lineup of 42 entertainment channels,
22 satellite TV and 20 satellite radio channels, that will include a variety of kids and family,
documentary, music, comedy, news and sports programmming.
©2009 RaySat Broadcasting Corp. All Rights Reserved. *22 channels of satellite TV and 20 channels of radio at launch.
©2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T Globe Design and all other AT&T
marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
and nature channels around.
Stay seated for hours with some of the best comedy, drama, science
Non-Stop Entertainment for people on the go!
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41
Saved: 07.10.09
CYAN MAGENTA Document Name: 865042_AT&T_OCARD
User Name: MM
YELLOW BLACK Client: AT&T
Job No: 865042

28. Hubb Distribution / Anchor Blue Anchor Blue Kids
DZN, The Design Group Retail Identity Retail Environment / Branding Program