This document is Joel Stolinsky's advertising portfolio, which summarizes various advertising campaigns he developed for clients such as DSS Research, Fort Worth Zoo, Pizza Hut, American Airlines, Harrah's Entertainment, Nissan, and Blizzard Entertainment. The portfolio provides brief descriptions of full page ad campaigns, outdoor ads, collateral materials, and other projects. It highlights Joel Stolinsky's creative concept and art direction work across multiple clients and industries.

1. Joel Stolinsky
Advertising Portfolio

2. CLIENT:
DSS RESEARCH
•Full page Ad Campaign
Concept, creative development
and art direction: X-Rays using
items themed to visually prove
that you'll need to look closer to
discover the correct conclusion.

3. CLIENT:
DSS RESEARCH
•Full page Ad Campaign
Concept, creative development
and art direction: X-Rays using
items themed to visually prove
that you'll need to look closer to
discover the correct conclusion.

4. CLIENT:
DSS RESEARCH
•Full page Ad Campaign
Concept, creative development
and art direction: X-Rays using
items themed to visually prove
that you'll need to look closer to
discover the correct conclusion.

5. 11quot; X 8.5quot; CAPABILITIES BROCHURE COVER
17quot; X 11quot; INSIDE SPREAD EXAMPLE
CLIENT:
DSS RESEARCH
•Assorted Collateral
Concept, creative development
and art direction: Re-introduce
DIRECT MAIL new brand in all media with the
SLIDE OUT CARD: CLOSED SIZE FITS 6.5quot; X 8quot;
message that they look beyond
the surface to form the big picture.

6. CLIENT:
Fort Worth Zoo (MOLA)
•“Riddle” Ad campaign
Creative development and art
direction: Series of puzzlers
that generate curiosity and
excitement for the new
Museum of Living Art.

7. PHASE 1 TEASER
PHASE 2 REVEAL
CLIENT:
Fort Worth Zoo (MOLA)
•“Riddle” Outdoor
Creative development and art
direction: Two stage (reraps) for
the Museum of Living Art.

8. CLIENT:
Comp-Harris•Fimley•Bogle
•Double pg. ad campaign
Creative development
and art direction: Re-introduce
the law firm as HFB and quot;truequot;
advocates who protect and
serve their clients (used in photo).

9. POSSIBLE EXTENTIONS
HFB – DIE-CAST PIN
HFB – DIRECT MAIL INTERACTIVE WHEEL
HFB – BRANDED TIE & GIFT BOX
CLIENT:
Comp-Harris•Fimley•Bogle
•Assorted Collateral
Creative development and art
direction: Re-introduce the law
firm as HFB and compliment the
campaign with direct mail and
specialty items at trade shows.

10. CLIENT:
Pizza Hut
•Ad •FSI •Poster
Creative development
and art direction: Re-introduce
Kids Meal mini-pizza as adult
“Fast Food” alternative Also
.
build brand as Pizza Hut’ new
s
“Personal Pan Pizza.”

11. CLIENT:
Pizza Hut
•Outdoor
Creative development
and art direction:
“Personal Pan Pizza”
.

12. CLIENT:
Pizza Hut
•Assorted P.O.P.
Creative development, art
direction and Logo design:
Banner, Box Topper, Button,
Coasters, Counter Card, Dangler,
Duratrans, Packaging and
Table Tent –“Personal Pan Pizza”.

13. CLIENT:
MICHAELS STORES
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Position Michaels as the leading
expert source for creative ideas
in home decor, and craft projects.

14. CLIENT:
MICHAELS STORES
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Position Michaels as the leading
expert source for creative ideas
in home decor, and craft projects.

15. CLIENT:
MICHAELS STORES
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Position Michaels as the leading
expert source for creative ideas
in home decor, and craft projects.

16. CLIENT:
American Airlines
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Promote that American Airlines
is the only one taking off seats
throughout coach to give
travelers more leg room.

17. CLIENT:
American Airlines
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Promote that American Airlines
is the only one taking off seats
throughout coach to give
travelers more leg room.

18. CLIENT:
American Airlines
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Promote that American Airlines
is the only one taking off seats
throughout coach to give
travelers more leg room.

19. CLIENT:
American Airlines
•Full page Ad Campaign
Concept, creative development,
art direction and presentation:
Promote that American Airlines
is the only one taking off seats
throughout coach to give
travelers more leg room.

20. CLIENT:
American Airlines
•Ad •Duratrans •Poster
Concept, creative development,
art direction and presentation:
Announce that American is
the only airline to offer daily
nonstop service to Rome
via Chicago.

21. CLIENT:
American Airlines
•Collateral Campaign
Concept, creative development,
art direction and presentation:
Rome via Chicago Banner,
Blitz Kit, Counter Card, Flyer,
Stand-up Column, Ticket Insert,
Window Cling and X-Ray Cover.

22. CLIENT:
Harrah’s Mini-Brands
•Assorted restaurant ads
Creative development and art
direction: Produce individual
identities for casino properties
on-site clubs and eateries.

23. CLIENT:
Comp-Total Rewards
•Double pg. ad campaign
Creative development
and art direction: Loyalty and
rewards program’s new features
that can be saved or banked
“Now or Later” across all Harrah’s
Entertainment, Inc. properties.

24. CLIENT:
Comp-Harrah’s Casino
•”Peek” Ad campaign
Creative development
and art direction: Position
Harrah's Casino in New Orleans
as a hedonistic alternative
destination to Las Vegas.

25. CLIENT:
Spec-Nissan
•Double pg. ad campaign
Concept, creative development, plus
strategy - writer and art direction:
Introduce the 300 “Z”X convertible
as an affordable dream car.

26. CLIENT:
Spec-Nissan
•Double pg. ad campaign
Concept, creative development, plus
strategy - writer and art direction:
Introduce the 300 “Z”X convertible
as an affordable dream car.

27. CLIENT:
Spec-Nissan
•Double pg. ad campaign
Concept, creative development, plus
strategy - writer and art direction:
Introduce the 300 “Z”X convertible
as an affordable dream car.

28. CLIENT:
Blizzard Entertainment
•Ad •Poster
Creative development
and art direction: Re-iaunch
2nd generation videogame.

29. CLIENT:
Spec-Jim Beam
•Double page ad campaign
Concept, creative development, plus
strategy - writer and art direction:
Update “look” for a reposition to
target the “trend setting” market.

30. CLIENT:
Spec-Denny’s
•Double page PSA ad
Concept, creative development,
plus strategy and art direction:
Update “look” for a upscale
reposition to target the trend
setting night-life market.

31. CLIENT:
Pizza Hut
•Ad •FSI •Poster
Concept, creative development, plus
strategy - writer and art direction:
Introduce low-price one topping
“basic” pizza for Test Market.

32. CLIENT:
Pizza Hut
•Ad •FSI •Poster
Concept, creative development, plus
strategy - writer and art direction:
Introduce low-price one topping
“basic” pizza for Test Market.

33. CLIENT:
Pizza Hut
•Ad •FSI •Poster
Concept, creative development, plus
strategy - writer and art direction:
Introduce low-price one topping
“basic” pizza for Test Market.

34. Joel Stolinsky
Contact Information
1621 Tree Line Road
Flower Mound, TX 75028
Home: 972-874-9933
e-mail: joelstolinsky@yahoo.com