Troy Lambert has over 10 years of experience leading online marketing campaigns for major brands like Disney and managing teams to develop websites, advertisements, and online content. He is currently a manager at Disney Interactive Studios where he oversees their online strategy and marketing team. He is seeking a senior level position where he can continue using his creative and production skills to engage online audiences.
MobileMonday™ (MoMo) is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and cross-border P2P business opportunities through live networking events to demo products, share ideas and discuss trends from both local and global markets.
The document is a yearbook from Hotel ICON's internship program in 2012. It provides an overview of the internship experiences and highlights some key feedback from interns. It includes sections about Hotel ICON and its unique internship opportunities. It also includes profiles of individual interns, recognizing various awards and superlatives like "Ms. ICON" and "Intern MVP." The yearbook aims to document the fruitful internship experiences and thank all contributors.
Mortenson Construction is a construction company headquartered in Minneapolis, MN with additional offices throughout the US and in Shanghai, China and Toronto, Canada. They provide construction, design-build, development, and program management services across various industries. They currently have work underway at several sites in North Carolina and are pursuing additional opportunities in the state.
The document discusses the need for more computer science education and programming skills in Texas. It notes a lack of certified computer science teachers and makes recommendations to address this through blended professional development. Data shows declining computer science enrollments and few women in the field. Suggestions are provided to build awareness of computer science careers and recruit more women and students through various programs. The role of HB5 in providing opportunities for computer science course endorsements is also discussed.
The Hamptons
In Worcester Park, there's this suburban cluster of houses that look like they have no business being in this country. It looks like somebody has picked up a town from middle America and dumped it in south west London. Every time I've been there its been more or less abandoned so hopefully that streak will continue.
This document provides information about a new lifestyle magazine targeting Northeast Ohio residents aged 55-75 called "Boomerand Beyond Northeast Ohio". The magazine will be distributed free of charge across the region starting in fall 2015. It will include articles on health, fitness, travel, finance, and other topics of interest to older adults. Advertising rates and deadlines are provided. The target readership is over 92,000 people per month.
This document discusses strategies for effectively addressing challenges presented by multi-cultural medical learners. It recognizes that learners come from diverse cultural backgrounds that can influence their medical education. The document provides an overview of cultural factors that may impact areas like patient care, career satisfaction, and community integration. It advocates developing curriculum that acknowledges these differences and assesses learners' experiences in a culturally sensitive manner.
MobileMonday™ (MoMo) is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and cross-border P2P business opportunities through live networking events to demo products, share ideas and discuss trends from both local and global markets.
The document is a yearbook from Hotel ICON's internship program in 2012. It provides an overview of the internship experiences and highlights some key feedback from interns. It includes sections about Hotel ICON and its unique internship opportunities. It also includes profiles of individual interns, recognizing various awards and superlatives like "Ms. ICON" and "Intern MVP." The yearbook aims to document the fruitful internship experiences and thank all contributors.
Mortenson Construction is a construction company headquartered in Minneapolis, MN with additional offices throughout the US and in Shanghai, China and Toronto, Canada. They provide construction, design-build, development, and program management services across various industries. They currently have work underway at several sites in North Carolina and are pursuing additional opportunities in the state.
The document discusses the need for more computer science education and programming skills in Texas. It notes a lack of certified computer science teachers and makes recommendations to address this through blended professional development. Data shows declining computer science enrollments and few women in the field. Suggestions are provided to build awareness of computer science careers and recruit more women and students through various programs. The role of HB5 in providing opportunities for computer science course endorsements is also discussed.
The Hamptons
In Worcester Park, there's this suburban cluster of houses that look like they have no business being in this country. It looks like somebody has picked up a town from middle America and dumped it in south west London. Every time I've been there its been more or less abandoned so hopefully that streak will continue.
This document provides information about a new lifestyle magazine targeting Northeast Ohio residents aged 55-75 called "Boomerand Beyond Northeast Ohio". The magazine will be distributed free of charge across the region starting in fall 2015. It will include articles on health, fitness, travel, finance, and other topics of interest to older adults. Advertising rates and deadlines are provided. The target readership is over 92,000 people per month.
This document discusses strategies for effectively addressing challenges presented by multi-cultural medical learners. It recognizes that learners come from diverse cultural backgrounds that can influence their medical education. The document provides an overview of cultural factors that may impact areas like patient care, career satisfaction, and community integration. It advocates developing curriculum that acknowledges these differences and assesses learners' experiences in a culturally sensitive manner.
Black Lab Creative is a marketing and creative agency. They help clients bring their business visions into focus by developing brands, advertising campaigns, websites and more. They have a strong track record of success working collaboratively with clients. They enjoy what they do and have fun while serving current clients such as Gameday Cloth, Intuit, and Senior Care Centers as well as many past clients across various industries.
Fuelhaus Brand Strategy and Design offers high-end creative services to consumer brands. We specialize in creating, refreshing and maintaining leading brands via print, package web technologies.
Andrew G. Hershberger is a graphic designer and branding consultant with over 17 years of experience providing creative solutions for clients in various industries including healthcare, retail, tourism, gaming, and sports. His work includes logo and identity design, print and digital advertising, packaging, websites, and other marketing collateral. He has won numerous design awards and has experience working with both large corporations and small businesses.
This document provides information about various marketing and promotional campaigns and programs for different companies. It includes program logos, websites, direct mail samples, online banners, stickers, and other promotional materials. Projects summarized include a barbecue sauce campaign for Kraft Canada, an online and experiential holiday program for Microsoft's Xbox 360, and a national promotion for Kraft Hockeyville in Canada.
The document introduces DECA Inc.'s National Advisory Board which includes companies from various industries like retail, food, and travel that support DECA's mission. It lists over 50 companies, colleges, vendors, and associations that make up the National Advisory Board and provides students with employment and education opportunities. The National Advisory Board helps guide DECA's work and connects students to potential partners in business and industry.
2011 ALSD Conference Brochure: The SolutionsJared Frank
The document discusses the upcoming Association of Luxury Suite Directors Conference and Tradeshow. It notes that some teams are scaling back due to uncertainties around upcoming work stoppages, while others are continuing business as usual or a mix. The conference aims to help premium seat directors band together and brainstorm new sales, retention, and fan experience opportunities during uncertain times. Attendees will learn best practices and network to help ensure premium seating programs remain successful. The document promotes attending the conference to discuss challenges and opportunities around retaining premium customers during work stoppages or other uncertainties.
Harry John Kerker is a creative director and CEO of his own advertising agency, Kerker Kommunikations Inc. Over his 25+ year career, he has created award-winning marketing campaigns for many Fortune 500 companies and brands. He specializes in developing brand identities, print advertising, and integrated marketing strategies. Some of his notable past clients include Countrywide HomeLoans, Coca-Cola, Hewlett-Packard, and Federal Express. He has won over 200 national and regional advertising awards for his creative work.
bluemedia is a leading provider of signage design, printing, production and installation. They help companies get noticed through innovative customized solutions. They have a client base of over 6,500 companies. bluemedia has experienced consistent growth over the past 10 years due to their loyalty, support and award-winning signage solutions. They have the capability to print large formats and install signage nationwide.
bluemedia is a leading provider of signage design, printing, production and installation. They help companies get noticed through innovative customized solutions. They have a client base of over 6,500 companies. bluemedia has experienced consistent growth over the past 10 years due to their loyalty, support and award-winning signage solutions. They have the capability to print large formats and install signage nationwide.
DealChicken offers daily deals on local businesses through partnerships with local newspapers and TV stations. This provides businesses significant exposure at no upfront cost. Businesses that partner with DealChicken gain access to DealChicken's email list and promotions through various media outlets. DealChicken handles deal promotion and provides customer service support to partnered businesses. This is a low-risk way for businesses to attract new customers and generate revenue through DealChicken's local media connections and digital promotions.
1. The document discusses delivering value to brands through focusing on the 7Ps: practical solutions, participation, people, personalization, pleasure, play, and purpose.
2. It argues that the 7Ps can provide win-win value for both customers and companies if implemented effectively using digital platforms to enhance experiences.
3. Focusing on the 7Ps with digital experiences can build affinity for brands and directly impact purchasing behavior by meeting customer needs and answering the question "What's in it for me?"
Jason Steinberg has 10 years of experience in digital media and marketing. He has expertise in integrated media planning, strategic management, and executing large-scale marketing programs. As Digital Director for Carat Australia, he grew digital revenue by 85% and expanded the team. He also led global digital strategies for several major studio film campaigns and websites while at Isobar.
Vernon Chan is the founder and managing director of scratchdisk creative, a boutique creative agency with over 14 years of experience in branding, design, and visual communication. Scratchdisk helps businesses build their brand identity and visibility through creative design solutions and advertising. Vernon has worked with major clients across various industries. In addition to graphic design services, scratchdisk offers a full range of 360-degree creative services including advertising, marketing, video production, web design, and app development.
This document discusses branding and summarizes key points about what a brand is and how to build a strong brand. It begins by dispelling myths that a brand is just a logo, identity, or product. It then defines a brand as a person's gut feeling about a product, service, or organization. The document outlines five disciplines for brand building: differentiate, collaborate, innovate, validate, and evangelize. It provides examples and strategies for each discipline to help organizations develop charismatic brands that people believe there is no substitute for.
The document contains analytics on social media engagement for different brands. It shows that Pizza Hut Sri Lanka has the highest engagement levels, with 38% of total engagement coming from fans. It also has the highest response rate to user posts on its page at 100%. The document further analyzes metrics like likes, comments, shares, and total engagement for various brand pages.
Maloney Strategic Communications is a marketing communications firm that produces materials for over 40 clients across various industries. They help develop communication strategies and have worked with companies such as MoneyMaker Systems, Fuddruckers Restaurants, NEC America, and Verizon Wireless. For nine years, they have been the sole creative services provider for the Irving Convention and Visitors Bureau. They strive to produce high quality materials on time and on budget while working within clients' cost and schedule constraints.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Clikzy is a web design and development firm that has worked with various non-profit organizations to create branding and websites that clearly communicate their missions. They provide examples of prior work including redesigning the Arlington Green Games website to be easier to update, building a custom donation section for Lolly's Locks, and reorganizing The Littlest Lamb site for better usability. Clikzy also lists references from past clients and outlines their design process which begins with discovery and moves through questionnaires, kick-off calls, and gathering initial content.
Black Lab Creative is a marketing and creative agency. They help clients bring their business visions into focus by developing brands, advertising campaigns, websites and more. They have a strong track record of success working collaboratively with clients. They enjoy what they do and have fun while serving current clients such as Gameday Cloth, Intuit, and Senior Care Centers as well as many past clients across various industries.
Fuelhaus Brand Strategy and Design offers high-end creative services to consumer brands. We specialize in creating, refreshing and maintaining leading brands via print, package web technologies.
Andrew G. Hershberger is a graphic designer and branding consultant with over 17 years of experience providing creative solutions for clients in various industries including healthcare, retail, tourism, gaming, and sports. His work includes logo and identity design, print and digital advertising, packaging, websites, and other marketing collateral. He has won numerous design awards and has experience working with both large corporations and small businesses.
This document provides information about various marketing and promotional campaigns and programs for different companies. It includes program logos, websites, direct mail samples, online banners, stickers, and other promotional materials. Projects summarized include a barbecue sauce campaign for Kraft Canada, an online and experiential holiday program for Microsoft's Xbox 360, and a national promotion for Kraft Hockeyville in Canada.
The document introduces DECA Inc.'s National Advisory Board which includes companies from various industries like retail, food, and travel that support DECA's mission. It lists over 50 companies, colleges, vendors, and associations that make up the National Advisory Board and provides students with employment and education opportunities. The National Advisory Board helps guide DECA's work and connects students to potential partners in business and industry.
2011 ALSD Conference Brochure: The SolutionsJared Frank
The document discusses the upcoming Association of Luxury Suite Directors Conference and Tradeshow. It notes that some teams are scaling back due to uncertainties around upcoming work stoppages, while others are continuing business as usual or a mix. The conference aims to help premium seat directors band together and brainstorm new sales, retention, and fan experience opportunities during uncertain times. Attendees will learn best practices and network to help ensure premium seating programs remain successful. The document promotes attending the conference to discuss challenges and opportunities around retaining premium customers during work stoppages or other uncertainties.
Harry John Kerker is a creative director and CEO of his own advertising agency, Kerker Kommunikations Inc. Over his 25+ year career, he has created award-winning marketing campaigns for many Fortune 500 companies and brands. He specializes in developing brand identities, print advertising, and integrated marketing strategies. Some of his notable past clients include Countrywide HomeLoans, Coca-Cola, Hewlett-Packard, and Federal Express. He has won over 200 national and regional advertising awards for his creative work.
bluemedia is a leading provider of signage design, printing, production and installation. They help companies get noticed through innovative customized solutions. They have a client base of over 6,500 companies. bluemedia has experienced consistent growth over the past 10 years due to their loyalty, support and award-winning signage solutions. They have the capability to print large formats and install signage nationwide.
bluemedia is a leading provider of signage design, printing, production and installation. They help companies get noticed through innovative customized solutions. They have a client base of over 6,500 companies. bluemedia has experienced consistent growth over the past 10 years due to their loyalty, support and award-winning signage solutions. They have the capability to print large formats and install signage nationwide.
DealChicken offers daily deals on local businesses through partnerships with local newspapers and TV stations. This provides businesses significant exposure at no upfront cost. Businesses that partner with DealChicken gain access to DealChicken's email list and promotions through various media outlets. DealChicken handles deal promotion and provides customer service support to partnered businesses. This is a low-risk way for businesses to attract new customers and generate revenue through DealChicken's local media connections and digital promotions.
1. The document discusses delivering value to brands through focusing on the 7Ps: practical solutions, participation, people, personalization, pleasure, play, and purpose.
2. It argues that the 7Ps can provide win-win value for both customers and companies if implemented effectively using digital platforms to enhance experiences.
3. Focusing on the 7Ps with digital experiences can build affinity for brands and directly impact purchasing behavior by meeting customer needs and answering the question "What's in it for me?"
Jason Steinberg has 10 years of experience in digital media and marketing. He has expertise in integrated media planning, strategic management, and executing large-scale marketing programs. As Digital Director for Carat Australia, he grew digital revenue by 85% and expanded the team. He also led global digital strategies for several major studio film campaigns and websites while at Isobar.
Vernon Chan is the founder and managing director of scratchdisk creative, a boutique creative agency with over 14 years of experience in branding, design, and visual communication. Scratchdisk helps businesses build their brand identity and visibility through creative design solutions and advertising. Vernon has worked with major clients across various industries. In addition to graphic design services, scratchdisk offers a full range of 360-degree creative services including advertising, marketing, video production, web design, and app development.
This document discusses branding and summarizes key points about what a brand is and how to build a strong brand. It begins by dispelling myths that a brand is just a logo, identity, or product. It then defines a brand as a person's gut feeling about a product, service, or organization. The document outlines five disciplines for brand building: differentiate, collaborate, innovate, validate, and evangelize. It provides examples and strategies for each discipline to help organizations develop charismatic brands that people believe there is no substitute for.
The document contains analytics on social media engagement for different brands. It shows that Pizza Hut Sri Lanka has the highest engagement levels, with 38% of total engagement coming from fans. It also has the highest response rate to user posts on its page at 100%. The document further analyzes metrics like likes, comments, shares, and total engagement for various brand pages.
Maloney Strategic Communications is a marketing communications firm that produces materials for over 40 clients across various industries. They help develop communication strategies and have worked with companies such as MoneyMaker Systems, Fuddruckers Restaurants, NEC America, and Verizon Wireless. For nine years, they have been the sole creative services provider for the Irving Convention and Visitors Bureau. They strive to produce high quality materials on time and on budget while working within clients' cost and schedule constraints.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Clikzy is a web design and development firm that has worked with various non-profit organizations to create branding and websites that clearly communicate their missions. They provide examples of prior work including redesigning the Arlington Green Games website to be easier to update, building a custom donation section for Lolly's Locks, and reorganizing The Littlest Lamb site for better usability. Clikzy also lists references from past clients and outlines their design process which begins with discovery and moves through questionnaires, kick-off calls, and gathering initial content.
1. Troy Lambert
Online Marketing / Digital Media Production
Summary
Highly motivated department/campaign lead with 10 years experience in online marketing and
content development for the web. Has managed numerous high-value online productions for
national and global brands from inception to completion under tight deadlines and even tighter
budgets. A spirited team leader who likes to believe that anything is possible. Adapts well to
changing landscapes. Possesses a thorough understanding of online marketing campaign and
content development process through Discovery, Architecture, Creative, Production, Testing and
Launch. Has a voracious imagination and a singular wit. Loves music.
Objective
Senior-level Manager or Director position with a company that produces compelling creative
content for the online audience. The ideal company will have a strong team-oriented creative
culture in a casual work environment.
Experience
DISNEY INTERACTIVE STUDIOS MANAGER, ONLINE MARKETING
BUENA VISTA GAMES ONLINE PRODUCER
July 2006 –Present
www.disneyinteractivestudios.com
Leads the company online strategy and manages online marketing team responsible for
executing advertising campaigns and web site launches to promote video games for The Walt
Disney Company. Managed staff to develop robust online advertising campaigns (banners, rich
media), marketing and community web site launches, sweepstakes promotions, promotional
content for Disney.com, front-end design and development, cross-platform integration (video
game => web), reporting/analytics, CRM and community management, corporate content and
viral/social media. Liaises with external partners to secure promotional opportunities and resource
projects. Agency evaluation and selection. Sets forth strategic and tactical online plans.
Accountable and reports directly to executives. Coordinates with cross-functional teams (Brand
Mgmt, Retail Sales, PR, Legal, Production, Finance, Customer Support) for campaign planning.
Leads the creative and production process for online content and solicits approvals from multiple
stakeholders. Understands the sensitive nature of online and video game content for children and
is familiar with guidelines from governing parties such as COPPA, CARU, FCC Host-Selling,
ESRB rating board as well as Disney corporate and First Party requirements (Nintendo, Sony,
Microsoft).
Sample Campaigns / Franchises:
Pirates of the Caribbean Hannah Montana Disney Fairies: Tinker Bell
G-Force Jonas Chicken Little
Spectrobes The Cheetah Girls Club Penguin
Toy Story High School Musical Little Einsteins
The Chronicles of Narnia Wizards of Waverly Place Little Mermaid
Turok (Touchstone) Disney Sing It Disney Princess
Split/Second & Pure Phineas and Ferb Power Rangers
2. DIRECT PARTNERS, INC. INTERACTIVE PRODUCER
FEB 2006 - JUN 2006
http://www.directpartners.com/
Successfully managed the development of online campaigns and interactive projects for HP-
Peregrine, PeoplePC, and non-profit Howard Jarvis Taxpayers Association. Managed creative
and production processes, documented project specifications, site architecture, wireframes,
production schedules, user guide for CMS administrators. Tracked billable hours and marketing
spends. CRM/Email marketing, Google PPC SEM campaigns, production of landing pages and
microsites. Produced a redesigned www.hjta.org using Drupal open source CMS. Flash based
Direct Marketing CD-ROM development for PeoplePC marketing campaign.
APOLLO INTERACTIVE, INC. DIRECTOR OF PRODUCTION
DEC 2000 - OCT 2005 PRODUCER / DESIGNER
www.apollointeractive.com
Ran the Production Department and the creative and production phases of project development.
Reported directly to company President, CEO, CCO, CTO. Worked closely with the other
Directors to implement production according to conceptual and functional requirements.
Screened and Hired creative talent for the company. Managed Art Directors, Producers,
Designers, Programmers and Quality Assurance. Balanced budgets and resources and
developed/refined Internal Process. Drafted company Statements of Work, Information
Architecture and Project Plans (Schedules, Functional Specifications, Site Maps, and
Wireframes). Responsible for all Online Media advertising development and the production of b2b
and b2c websites for widely recognized Brands/Industries.
Sample Campaigns/Productions:
Memorex Anchor Blue The WB / Kids WB
Curves International Canyon Beachwear Fox Searchlight
Pala Casino Resort Wolfgang Puck Carole King
Mandalay Resort Group Jack in the Box / JBX Roland Instruments
Mandalay Bay Johnny Rockets Easton Sports
Luxor Las Vegas Tommy’ Original Cleveland Golf
RA The Night Club California Pizza Kitchen NCAA
Excalibur Las Vegas Marie Callenders American Heart Association
Circus Circus Las Vegas Contessa Foods University of Phoenix
Circus Circus Reno Fazoli’ Wellpoint
Monte Carlo Casino Home123 Unicare
Motor City Casino Pardee Homes Blue Cross / Blue Shield
Silver Legacy Casino Ryland Homes Avery Products
Grand Victoria Casino Reliant Energy Bank of the West
Gold Strike, Mississippi All Student Loans Eye Care Centers of America
Edgewater Casino Microtherapeutics VISX
Colorado Belle Bii Armstrong Gardens
Accuride GAM products Christermon
LG Infocomm Director’ Guild of America CigarCyclopedia
3. Awards
The Walt Disney Company
2008 –Silver SpEARit Award –Troy Lambert
2007 –Spot Bonus - “or Going Above and Beyond”–Troy Lambert
Apollo Interactive
2005 –WEBAWARD: Best Restaurant Integrated Ad Campaign –“in Jack’ $tuff”
2005 –WEBAWARD: Standard of Excellence –Apollo Interactive Website
2005 –WEBAWARD: Standard of Excellence –Monte Carlo Casino Website
2004 –WEBAWARD: Outstanding Website –Contessa Foods Website
2004 –WEBAWARD: Outstanding Website –Pardee Homes Website
2003 –WEBAWARD: Best Retail Animated Banner Campaign –“ating Cheap with Jack”
2003 –WEBAWARD: Standard of Excellence –Pardee Homes Website
2003 –WEBAWARD: Standard of Excellence –Luxor Las Vegas Website
2003 –WEBAWARD: Best Travel Website –Excalibur Las Vegas Website
2002 –WEBAWARD: Standard of Excellence –Pardee Homes Website
2002 –WEBAWARD: Standard of Excellence –Gold Strike, MS Website
2002 –WEBAWARD: Standard of Excellence –Easton Baseball Website
2002 –WEBAWARD: Outstanding Website –Memorex Website
2002 –WEBAWARD: Outstanding Website –Luxor Las Vegas Website
2002 –WEBAWARD: Outstanding Website –Circus Circus Las Vegas Website
2001 –WEBAWARD: Outstanding Website –Pardee Homes Website
2001 –WEBAWARD: Standard of Excellence –Luxor Las Vegas Website
Interests
Music, Art, Science, Movies, Video Games, Connected Media, MMORPGs, Graphic Design, Audio
Production/Recording, Video Production/Editing, Animation, Cartoons, Poetry, Hyperbole, Comic Books,
Sci-Fi, Horror, Fairies, Pirates, Penguins, User Generated Content and the Social Media Revolution
Keywords
online marketing, interactive, entertainment, video games, global brands
strategy, advertising, websites, promotions, communities, social networks
creative, production, graphic design, animation, coding, music
html, xhtml, css, xml, php, actionscript, photoshop, flash
powerpoint, visio, ms project, excel, word
TROY LAMBERT - 1619 1/2 HILLHURST AVE - LOS ANGELES - CA –90027
(323) 327-5459 - email: tee-dogg@pacbell.net