Scott MacPhee is a creative director with over 25 years of experience leading creative teams. He specializes in character-driven creative marketing for children, teens, and families. Most recently, he was the Senior Vice President and Executive Creative Director at AGI North America, where he led a team of 16 designers and established cost-saving initiatives. Prior to that, he held creative leadership roles at AGI/TM and DZN The Design Group, directing work for clients like Disney, Warner Bros., and Mattel. Earlier in his career, he founded his own creative agency, The MacPhee Group.

1. 626.688.2102
SCOTT MACPHEE scottphee@earthlink.net RESUME
www.linkedin.com/in/scottmacphee
HIGHLIGHTS OF QUALIFICATIONS
• Skilled marketing and creative leader with over 25 years experience as a Creative Director for top
design studios and corporations.
• Specialize in character-driven creative and marketing for consumer packaging, retail merchandising,
and advertising for children, teen and family markets.
• Broad industry experience, including entertainment, gaming, toys, retail and consumer products.
• Versatile, innovative leader accomplished at building strong creative teams and mentor talent.
• Excellent verbal, written and visual communication skills for creative and new business presentations.
• Adept at developing and maintaining successful client relationships.
• Able to increase design and creative efficiencies by redefining internal systems and procedures.
• Skilled at managing internal and external budgets, managing P&Ls and personnel issues.
PROFESSIONAL EXPERIENCE
AGI North America, LLC Los Angeles
AGI is a global print packaging company providing full creative services from concept through manufacturing.
Senior Vice President, Executive Creative Director (January 2010 to February 2011)
• Responsible for the design and turn-key packaging solution of Walt Disney Studios and ABC
Studios ‘LOST–The Complete Collection.’ Considered by Disney as its most iconic and successful
package design, exceeded projections resulting in domestic sales of over 160,000 units.
• Provided leadership and creative inspiration to AGI North America’s structural and graphic design
staff consisting of 16 designers, located in Los Angeles, Chicago and San Francisco.
• Established the integration of AGI’s North American graphic and structural packaging studios
into a consolidated creative services offering resulting in an overall 15% cost reduction.
• Supported global corporate initiatives in the development of additional design opportunities outside of
standard media including mobile and consumer electronics. Resulted in new business with Hewlett
Packard, Kimberly & Clark and LG Electronics.
AGI / TM Los Angeles
Senior Vice President, Creative Director (2007 to 2009)
• Provided creative leadership for $6 million design and production division of AGI Media.
• Directed creative design and localization for Walt Disney Home Entertainment’s international product
release schedule, including consumer advertising, special packaging, POS and style guides.
• Managed creative direction and implementation for all ‘back of package,’ manual design and porting
of all game platforms for Electronic Arts’ complete catalog. Including ad hock projects for special
collector’s packaging, trade show graphics and account specific packaging.
• Responsible for brand development, website and marketing materials for AT&T CruiseCast.
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2. 626.688.2102
SCOTT MACPHEE scottphee@earthlink.net RESUME
www.linkedin.com/in/scottmacphee
PROFESSIONAL EXPERIENCE (continued)
DZN, The Design Group Los Angeles
Senior Vice President, Creative Director (2001 to 2007)
• Provided creative leadership and management, developed new business and managed design staff
for large independent design studio specializing in entertainment design. Clients included Warner Bros.,
Sony Pictures Home Entertainment, Mattel and Walt Disney Studios Home Entertainment.
• Concept and content development for Warner Bros. ‘Harry Potter and the Prisoner of Azkaban’ and
David Kirk’s ‘Miss Spider’ DVD releases, including all menu set design, featurettes and interactive
game development.
• Directed creative development of DVD menu sets and value-added content, including interactive
games for Mattel’s ‘Barbie Fairytopia’ and ‘Princess’ franchises.
Marketing & Design Consultant (2000 to 2001)
Visual communications and marketing consultant for kid and youth market products and service corporations.
• Clients included Anchor Blue Kids (retail store graphics program), Munchkin, Inc. (brand identity
extension and recognition program) and Mattel, Inc. (Harry Potter packaging development).
The MacPhee Group, Inc. Los Angeles
Owner, President, Creative Director (1987 to 2000)
Established The MacPhee Group, Inc., a premiere design firm ($3 million in annual billings) specializing
in character-driven creative and marketing for consumer packaging, merchandising, and advertising
for children, teen and family markets.
• Industry reputation as a leader in the field of visual communication and packaging for the youth market.
• Managed, directed, and inspired a creative staff of 20+ in the creation and development of original
licensed characters, imaginative designs for existing characters, and effective branding communication
programs on the behalf of the world’s top corporations.
• Developed long-term, multi-divisional relationships with innovative corporations encompassing a
wide array of industries such as consumer products, attractions, publishing, home entertainment,
television, toys and children’s edu-tainment.
• Clients included: Warner Bros., Mattel, Walt Disney Studio Home Entertainment, Wham-O, Twentieth
Century Fox, Sega of America, NBC Universal Studios Home Entertainment and M&M/Mars.
EDUCATION
California State University, Northridge (2-D Design)
University of California, Riverside (Fine Art / Art History)
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