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Switch from Consoles to Social games
1) The document discusses the transition from console games to social games on platforms like Facebook from 2011-2012. 2) Key points discussed include the growth of Facebook users to 1 billion in 2012, the infrastructure investments of companies like Zynga, and technical limitations of platforms like Flash. 3) The document also covers social game monetization strategies, metrics, and the potential for growth of new platforms like HTML5.
Switch from Consoles to Social games
- 1. switch Thanks for your participation. from consoles Don’t hesitate to contact me : pierre.dumas@gmail.com to social +33 6 44 08 07 29
- 2. what are wetalking about today ? switch from consoles to social
- 3. 1 billion peopleusing facebook in 2012 Source 1-billion-people-using-facebook Oct 2011
- 4. MVC etc.. Social games : 99% mouse controller view model MSFC client app MSFC server DB model
- 5. Infrastucture Zynga’s infrastructure investment : $200 000 000 in 2011 Source http://www.retailroadshow.com/sys/launch.as Dec 2011 p?qv=9130135024897754&k=22458273779
- 6. Q Games “lots of technical limitations to Flash, Facebook, servers and databases” “more complicated than anticipated” Source Nov 14, 2011 Q Games ‘ PixelJunk Monsters Online
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- 9. Source Study on 1500 MocoSpace mobile social gamers May 2011 (Street Wars, Stage Hero, and Happy Farm)
- 10. online casual games: Women spend between 40% and 300% more than men women (37%) are twice likely as men (19%) to buy virtual items to decorate a page, persona or avatar Source Study on 1000 online gamers where online Females Spend More Aug 2011 Real Cash On Virtual Goods Than Males
- 11. male gamers between the ages of 18 to 34 tend to monetize in freemium games at higher rates than most other demographics. Source http://www.insidesocialgames.com/2011/11/08/the-sims-social- Nov 2011 revenue-forecast-and-growth-potential/
- 12. Social MIX Bartle PsychologyQuotient •Explorers •Achievers eco accomplish dominate •Socializers •Killers XP level leaderboards, missions & quests upgrades collections bragging, SIMS story progression public honors •Experimenters discover maps mini game : skills •Storytellers achievements •Achievers •Builders competitors •Deviants Social Games achievers alone social socializers self expressors create be with/part decorate, anything as long as they customize Character, Buildings share : whatever UGC gifts Invites Parties !!! group belonging signs deco
- 13. Bejeweled Blitz eco achievements alone self expression social socialization competition deco
- 14. Smootie Paradise eco competition achievements socialization alone social self expression deco
- 16. 2 social mixesdominate fb today Farmistents Competarcaders Source Dec 2011
- 17. Source 100-million-niche-audiences Nov 2011
- 18. social customer sequence acquisition activation engagement retention monetization viralization
- 19. Smootie Paradise Create engagementbecause : •Responsibility •Competition •Identification •Self expression, customisation •Self expression, city building •Socialization Strong love/link means retention
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- 22. metrics "We're an analytics company masquerading as a games company" Source Sept 2011
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- 24. Where are thesocial games going ? and should dwarves get there ?
- 25. play social games 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2010 2011 Source INFORMATION Sept 2011 SOLUTIONS GROUP study : 1,201 qualified responses (801 US, 400 UK)
- 26. US facebook virtualgoods in million $US 1800 1600 1400 1200 1000 800 600 400 200 0 2010 2011 2012 Source
- 27. browser = ultimateplatform for games. lowest barrier to entry HTML5 rapidly improving Source June 2011
- 28. HTML5 is here Flash 3D API is here Unity production pipeline soon More synchronous gameplay check übestrike at the gameco powered by Unity
- 29. Synchronous ? Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults Oct 2011
- 30. Source I lost it,but trust me it’s as reliable as the other ones
- 31. new marketing watch out specific SG rules QA is 1000s of players, flexible, powerful, fa choose the social mix ster, free appropriately it’s easy to know what users want… they tell you competarcaders need fb is free, fast, simple for format rules ! devs and easy for users retention be original retention retention there is room for innovation new tech niche is powerful, new tools big and profitable new hardware and expensive new architecture gamers spend a huge lot infrastructure is costly hard core gamers tech is on fb today and complicated social games growth is not over well known brands make a difference chances are browsers and/or HTML wins
- 32. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults Oct 2011
- 33. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults Oct 2011
- 34. online offline Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults Oct 2011
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- 38. Source Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults Oct 2011
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- 41. Source 2,095,006,005 internet users Mar 2011
- 42. Source Mobile – age and sex Sept 2011
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- 44. Bigpoint’s revenues 2007: €10 million 2008: €28 million 2009: €60 million 2010: €200 million Revenues have pretty well tripled every year since 2007. If they do it again, they’ll make half a billion euros in 2011. Source http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones- Nov 23, 2011 for-1000-euros-each-in-just-four-days/
- 45. asia rest rest of of the world the world Source transactions conducted from 150,000 users Oct 2011 digital goods measurement